Contents:
- Some Wildberries statistics or why the platform is suitable for a start
- Profitable niches in 2024-2025
- Recommendations for beginners. Where to start
- Useful materials from the editors of Skillbox.by
In 2017, after James Plafke's publication in Forbes, someone made millions selling fidget spinners. But those days are over. Now we need to analyze the market and each niche to ensure that the invested money returns profitably, rather than sitting idle in a warehouse.
We looked at the most popular categories in 2024 to understand which product to start with on the marketplace in 2025.
A few Wildberries statistics, or why the platform is a good place to start
When scrolling through your Instagram or VK feed, notice how many bloggers are creating look selections from Wildberries. While walking around your neighborhood or city, notice how often you see pickup points in the signature purple shades. The marketplace is still on the air and on news sites.
But keep in mind that millions of individual entrepreneurs, companies, and self-employed people are sellers on WB. Therefore, you need to choose a niche correctly, follow the site rules and regularly monitor changes on the World Wide Web.
The advantages of Wildberries for both beginner and experienced sellers are undeniable. The marketplace is loved for its reliability, convenience, and time-testedness:
- Sales volumes. Wildberries logistics centers and warehouses are scattered throughout the CIS. Daily orders exceed one billion Russian rubles, which is more than 33 million Belarusian rubles;
- Sustainable development. Choosing a niche and the right marketing policy, properly setting up a product card will ensure an increase in turnover, and therefore the entrepreneur's profit;
- Logistics.The seller chooses the conditions for storing and delivering goods. The marketplace allows you to control and track these processes internally and through third-party services. Wildberries has 25,000+ pick-up points in six countries: Russia, Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan and Armenia. Their number is constantly growing thanks to the franchise;
- Full analytics.After registration, sellers gain access to ready-made analytics. This allows them to refine their product card or improve their offer—anything to boost sales;
- Platform development.The platform tracks, participates in, and sets trends. For example, Wildberries has created a new section, "Trend," which contains original products from well-known brands of clothing, footwear, and other categories.
Master 8 platforms and promote stores with the "Marketplace Manager" course.
Learn moreProfitable niches in 2024-2025
Despite hundreds of product categories on the site, not all are profitable. In 2024-2025, classic products remain popular.
No. 1. Clothing and footwear
Seasonal outerwear, underwear, socks, trousers, skirts, boots - and everything that is called clothing and footwear. The marginality is low, but a stable profit is guaranteed.
It is enough to provide a size grid in accordance with regional standards and the maximum target audience will be covered.
Remember that in a category where 270+ thousand products are already sold, there is high competition. But you can also earn millions.
No. 2. Accessories
The lower the price, the higher the probability of a buyout. You just need to figure out how many items you'll need to sell to reach your target amount.
Wildberries helps you take your mind off your problems and relax while browsing an endless list of products. You don't have to buy an expensive dress or an iPhone; sometimes a small trinket will do.
The competition is also fierce. The category offers more than 300 thousand products.
№3. Home and Cleanliness
You can sell microfiber cloths, dish sponges, mops, and robotic vacuum cleaners. Household chemicals also sell well: glass cleaners, dishwashing detergents, washing powders, and capsules.
According to statistics, moneyplace.io, one floor cleaning set, which includes a mop and a bucket with a mechanical wringing system, brought the seller ₽31 million in a month — more than a million Belarusian rubles.
Among the downsides, you need to think about packaging, because goods can spill or spill, ruining other products. But the payback is also high.
No. 4. Cosmetics and Care
You can go with the classics, or you can find a new brand. Look for in-demand items, track trends and influencer content. Popular products include: patches, hair sprays, shampoos, and cushions.
There are over 120,000 products in this category, so you need to make your choice carefully.
No. 5. Kitchen goods
Everything is in demand: plastic containers, teapots, knives, cutlery sets, plates, knife sharpeners.
The main criterion is a price lower than in offline stores. You can focus on the TOP sales of the previous period.
Recommendations for beginners. Where to start
You need to understand which products are suitable for beginners. If your first attempt at entering Wildberries is a failure, it will be difficult to recover and find funds for a new experiment.
It is important that the products are easy to sell. This means that the positions must meet the following conditions:
✅ No need to issue certificates;
✅ No need for the "Honest Sign" marking;
✅ Loyal conditions for the product position on the site;
✅ The price is within the psychological comfort of the buyer;
✅ High buy-back percentage;
✅ Everyday goods;
✅ Standard delivery terms.
Many novice sellers step on the same rake - they choose a niche based on their taste and experience.
The main part of Wildberries' target audience is women. This is explained by the popularity of products in the categories "Home", "Children", "Beauty" and "Women". This is also confirmed by statistics from moneyplace.io.
The Skillbox.by editorial team found this data in the marketplace's reports. It's enough to study the internal statistics. For example, according to information from moysklad.ru, the most popular search queries on the platform are:
But this does not mean that you need to choose these categories. There's a lot of competition there, and the money isn't made on a large markup, but on turnover.
It wouldn't hurt to study what is missing in the site's warehouses.
Useful materials from the editors of Skillbox.by
Wildberries remains the leading platform for online trading, but it won't hurt to keep your finger on the pulse.
Follow trends, improve offers, adapt product cards to the platform's requirements for good sales. And don't forget to develop in the field. For this purpose, we have prepared literature on marketing, online trading, and PR.
- "Hard Direct Marketing" by Dan Kennedy is a book about how to promote products and services in a highly competitive environment. The author talks about strategies and tactics that will help you stand out in the market and attract customers;
- "Trust Me - I'm Lying!" by Ryan Holiday is an explanation of the impact of social media on society and business. The author analyzes how companies use social networks to promote products and services, as well as how consumers respond to these efforts;
- "Purple Cow" by Seth Godin is a formula for a unique and memorable brand. The author suggests abandoning traditional marketing methods and focusing on creating products or services that will stand out from the competition;
- «The New Rules of Marketing and PR» by David Meerman Scott— the book is devoted to new trends in marketing and PR. It considers content marketing, social media and artificial intelligence;
- «Rework» by Jason Fried and David Heinemeier Hansson— advice on organizing work in a startup. You will learn how to simplify processes and increase efficiency. The book is useful for people involved in online trading.
Learn to sell on the marketplace with the "How to Sell on Wildberries" course at Skillbox.
You will learn to find promising products and promote your store on marketplaces. You will be able to develop your own business and earn without a ceiling on income. You do not need a website, warehouse, or retail space. Register in your personal account, purchase goods and sell.
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