Contents:
Ekaterina Borovets
Expert in career guidance and development, member of the Association of Career Counseling and Support, author of the free career guidance course Skillbox "Who to Become?"
Higher psychological education, HR with over 12 years of experience. Has been consulting on career and career guidance since 2018, has conducted over 900 consultations on digital professions. Manages innovative projects at Lerna.ru and is responsible for career guidance at CRK.by.
Expert in career guidance and development, member of the Association of Career Counseling and Support, author of the free career guidance course Skillbox "Who to Become?"
Higher psychological education, HR with over 12 years of experience. She has been providing career and vocational guidance consulting since 2018 and has conducted over 900 consultations on digital professions. She manages innovation projects at Lerna.ru and is responsible for career guidance at CRK.by.
Maria Tkacheva
Skillbox Marketing Specialist
Develops promotion strategies and marketing funnels for the Skillbox brand in Belarus. Implements special projects with partners and works with influencers.
Skillbox Marketing Specialist
Develops promotion strategies and marketing funnels for the Skillbox brand in Belarus. Implements special projects with partners and works with influencers.
Which areas will be popular in 2024. An overview of digital professions
Values, interests, personal strengths, and life circumstances are what you should rely on when choosing a profession. Career expert and career guidance specialist Ekaterina Borovets recommends studying the labor market to learn about trends and in-demand professions. If you choose from the current professions what you like, what suits your skills, then this will give you confidence that in the future you will be competitive and in demand.
— We live in a digital world, so all digital professions will be in demand. Marketing, design, IT, analytics will always be at the top,— says career expert and career guidance specialist Ekaterina Borovets. —In addition, our world today is very turbulent, so the demand for helping professions—psychologists, coaches, and rehabilitation specialists—will grow. In the next few years, agricultural professions, doctors, professions in the field of pharmacology, logistics and procurement will also be in demand.
With the active introduction of digital professions and the growing popularity of remote work, a new era of professional opportunities has truly opened up for people. Digitalization has formed new requirements and brought to the forefront professions that are somehow related to the IT field.
— I agree with Ekaterina that all digital professions will be in demand, and we are seeing this trend in the sales of our courses. Marketing, design, IT, analytics are the areas that are selling especially actively today, as the demand for such specialists is high,— shares Skillbox marketing specialist Maria Tkacheva. —And our educational platform will be an excellent choice for those who want to master these areas. Since we focus on improving practical skills and ease of learning.
And so that you can get to know more about in-demand professions in the fields of marketing, design, IT, and analytics, the Skillbox.by editorial team, together with Ekaterina and Maria, has prepared an overview of popular specialties in these fields.
In-demand professions in marketing
Marketing is a strategic element of the success of any business in the modern world. It helps create recognizable brands, effectively interact with the target audience, analyze markets, and predict consumer behavior. In the digital age, where the online space has become the center of consumer attention, professions in this field are among the most relevant.
Among the popular professions in the field of marketing, Ekaterina and Maria highlighted:
- Internet marketer.This is a specialist who focuses on creating and optimizing online strategies for promoting a brand or product. They manage digital advertising campaigns, analyze data, and develop concepts for an attractive online presence. This is the person who maximizes the visibility and appeal of the brand in the virtual environment.
- Marketplace Manager.They are responsible for placing and promoting products on online marketplaces. They analyze the requirements of each marketplace, develop sales strategies, manage interactions with online retailers, and strive to maximize the effectiveness of trading operations.
- SMM specialist.A social media specialist (SMM) focuses on creating and managing a brand's presence on social media. They develop content strategies, participate in the creation of viral content, interact with the audience, and strive to improve the overall reputation of the brand in online communities. An SMM specialist is a key player in forming and strengthening a brand's digital identity.
— In Belarus, marketing has become a part of business, especially in the virtual space. SMM specialists and internet marketers, whose skills are most in demand, have emerged as leaders in promoting products and services. By taking Skillbox courses, you'll not only strengthen your skills but also receive employment support, says Maria Tkacheva. There's also high demand for marketplace managers. The Skillbox course was developed by experts from OZON, Wildberries, Yandex.Market, and AliExpress. Upon completion, you will receive a strong portfolio with case studies and access to internships through the WB account.
In-Demand Design Professions
Design helps shape the visual and functional components of products and spaces with which users interact. It is not only a creative process but also a strategic tool capable of influencing user perception and experience. Design covers various professions - from creating graphic elements to creating unique spaces.
Among the popular professions in the field of design in 2024, our experts noted:
- Graphic designer.This is a creative specialist who creates visual elements, combining product ideas and concepts. With their help, brands develop a recognizable style, and advertising materials become attractive and memorable. He works in graphic editors. For example, Adobe Photoshop and Illustrator, where he develops logos, banners, illustrations, and other graphic elements.
- aria-level="1">UX/UI designer.A user experience (UX) designer and a user interface (UI) designer are needed to create user-friendly and attractive websites or applications. A UX designer focuses on creating a positive user experience through research into user needs and preferences. A UI designer is responsible for the visual design of interfaces, making them intuitive and attractive. These are not necessarily two different specialists - you can combine these areas and work on UX and UI design simultaneously.
- Interior designer. This specialist creates aesthetically pleasing and functional spaces. Taking into account style, color scheme, materials, and furniture, they create unique and comfortable interiors. This profession requires attention to detail, creative thinking, and an understanding of ergonomics in order to transform a space and make it user-friendly.
Maria notes that today the market is especially in need of specialists in UX/UI design, given the growth of websites and applications:
"Our platform provides the opportunity to master this profession with intensive practical experience. After the course, you can expect more than 10 projects in your portfolio, including real-life tasks with a client, and assistance in finding a job."
In-demand professions in the field of analytics
Analytics is an area of modern business that influences the management's strategic decisions. Analytics departments collect, process, and analyze data. This helps optimize business processes and achieve company goals. With the growing volume of information in the market, specialists are needed who can identify patterns and provide valuable research findings.
— Skillbox has developed courses that will allow you to become an analyst in various fields - from IT and consulting to trade and production, shares Maria. — At the same time, each of these courses includes a year of English, which will make you competitive in the global market.
Among the popular professions in the field of analytics, Maria and Ekaterina highlighted:
- Business Analytics.This specialist focuses on studying a company's business processes. Identifies business needs and opportunities that will help improve efficiency. To do this, he or she collects and analyzes data, formulates strategies, and provides recommendations for optimizing work processes and achieving corporate goals. The ability to adapt to change, identify potential problems, and propose innovative solutions makes this profession key to the successful functioning of companies in a changing environment. Working in the field of business analytics, a specialist makes a significant contribution to the strategic development of a company, making it more competitive and adaptive.
- Data analyst.These specialists process and analyze large volumes of data using various statistical methods and tools. Their job is to extract valuable insights from the data so that management can make informed strategic decisions. Their ability to extract valuable information helps companies identify new opportunities, optimize business processes, and better understand customer needs.
- BI analytics. A business intelligence analyst collects, analyzes, and visualizes data. They create information dashboards and reports that are needed for decision-making at the management level. They combine data from different sources, form an understanding of business processes, and help identify areas for improvement and optimization.
In-demand professions in the IT field
Information technology (IT) includes many areas that cover software development, data security, network administration, and other technological aspects. The IT sphere ensures the operation of companies and innovative development in various industries.
Among the popular IT professions on the global labor market, including the Belarusian one, Ekaterina and Maria noted:
- Python developer.This specialist creates software in the Python programming language. This language framework is used in web development, data processing, artificial intelligence, and many other areas. The developer creates efficient and scalable solutions using Python tools.
- Frontend developer.They create user interfaces for web applications and websites. They are responsible for the visual aspect of the project and create interactive and user-friendly web pages. Frontend developers work with HTML, CSS, and JavaScript. They make user interaction with web projects comfortable and intuitive.
- 1C developer.Specializes in creating software solutions on the 1C:Enterprise platform. This programming language is used to automate business processes and enterprise management. A 1C developer develops and configures information systems that meet the specific needs of companies in various fields of activity. Changes or develops configurations, creates reports, and configures the system's interaction with other software products. For example, a bank client.
Maria notes that the Python programming language is popular in Belarus today, and the Python developer profession occupies a leading position. And with the growing number of websites, Frontend developers who are responsible for the visual design of web projects are also in demand:
«When studying the frontend developer profession at Skillbox, you will receive online support at a convenient time, practical classes, a year of free English, and a guaranteed online internship at a company resident of the HTP.
The Future of Digital Professions. How to Choose the Right One
The dynamic development of the business environment makes digital professions popular both now and in the future. Marketing, design, analytics, and IT are part of the modern labor market. Trends in recent years demonstrate an increase in demand for specialists in digital fields, where marketing is becoming increasingly personalized, design is more important for creating a unique brand, and analytics and IT are the basis for making strategic decisions.
— There is a wide choice of professions today, and I would definitely choose from what I like. The world is changeable. And if something changes, and it inevitably will, you can always upgrade your career to be more competitive. I'd advise against taking career choice too seriously. Think of it as a game, and try new things. Life is so interesting. Even the most experienced career guidance counselor and consultant can highlight various options, strengths, and suitable professions. But in the process, you might discover something special that you truly enjoy—something neither you nor the consultant would have thought of at the start. Therefore, look for what fascinates you, even while working, — summarizes Ekaterina Borovets.
To help you make an informed choice of profession, the editors of Skillbox.by recommend studying useful materials with the participation of career expert and career guidance specialist Ekaterina Borovets:
Free career guidance course from Skillbox
On the course on Professional self-determination for adults you will:
• explore your abilities, skills, desires and dreams in three hours;
• understand what you want to do, try it in practice and find a profession that will bring you joy;
• work on beliefs that prevent you from taking the first step.
