Contents:

Thinking about a new profession, but don't know where to start? Find out what suits you: IT, design, game development, management or marketing. Take a free career guidance.
Find out moreAccording to Music Business Worldwide, 43 million new tracks were released on streaming platforms in 2023, which is about 120 thousand tracks daily. Much of this content is created using artificial intelligence technologies. With such an abundance of music, users have a hard time navigating and finding something truly interesting. New artists are also finding it increasingly difficult to attract listeners amid the competition.
We discussed the impact of technology on the music industry and the appeal of live performance with Soltwine, a musician from ONErpm. Technology is changing the way music is created and distributed, opening up new opportunities for artists and listeners. Live music retains its uniqueness, creating an inimitable atmosphere and an emotional connection between the performer and the audience.

Andrey, an ONErpm artist and indie rock musician, has been gaining popularity since 2019 thanks to his songs about love, youth, and growing up. His musical compositions reflect emotional experiences and life moments, which resonate with a wide audience. ONErpm provides a platform for his creativity, allowing him to reach new heights in his musical career. Listening to his work, everyone can find something relatable and relive their own memories through the prism of his music.
Andrey, the world is truly undergoing significant changes. Technology is developing at an incredible speed, and this affects all areas of life. We are witnessing how globalization and digitalization are transforming the economy, social relations, and everyday habits. It is important to understand that these changes open new opportunities, but also pose serious challenges. How do you think we can adapt to these changes and use them to our advantage?
We are facing a crisis that will affect all aspects of life. Humanity will need time to adapt to the new order. The amount of fake news is growing, and trust in news sources is decreasing. Currently, it is enough to watch a video to believe its content and consider it fact. However, in the near future, we may face a situation where even our own eyes cannot be trusted. The implications of this development are concerning and remain a subject of reflection.
A decline in trust in news could have serious consequences for society. First, it could lead to an increase in disinformation, as people seek out alternative sources of information that may be less reliable. Second, a decline in trust in traditional media could lead to a decline in their audience and, as a result, financial difficulties for news organizations. This could lead to a decline in the quality of journalism, as resources are reduced. Third, distrust in news could contribute to the polarization of society, with people focusing only on sources that confirm their views. This, in turn, could lead to a deterioration in public dialogue and a diminished capacity for constructive debate. It is important to understand that trust in the news plays a key role in the functioning of a democratic society and in the formation of an informed civil society.
People often ignore important issues that require attention. Some need help but don't receive it because others don't believe their words. This leads to many other problems being ignored because people lack confidence in the information's reliability. Lack of trust in the stated problems can have serious consequences, because ignoring the real needs and suffering of people not only worsens their situation, but also creates an atmosphere of mistrust in society.

Information must be accurate and verified, but music is an expression creativity, imagination, and fantasy. What do you think about the idea of creating music using neural networks? This approach opens up new horizons in music production, allowing composers to experiment with a variety of styles and sounds. Neural networks can analyze huge amounts of data, creating unique musical compositions that can inspire and surprise. The use of artificial intelligence in music helps expand the boundaries of the creative process and provides new opportunities for artists.
I don’t use neural networks and have never heard a single high-quality song created by artificial intelligence. I am confident that creativity has not suffered as a result. Artificial intelligence is not capable of creating anything original; it only processes existing data. This is not enough to create relevant, beautiful, and expressive music. The creative process requires human experience and emotion, which technology cannot yet reproduce.
Recently, The Beatles released a new song called “Now and Then” using artificial intelligence technologies. This event caused a wide response among fans and critics. An innovative approach to music creation using AI is opening up new horizons in the music industry, making it possible to recreate and continue the legacy of legendary artists. "Now and Then" demonstrates how modern technology can revive classic melodies and provide fans with the opportunity to enjoy new works while preserving the band's unique style. This is an important step in the evolution of music, highlighting how AI can influence creativity and the perception of art.
I haven't heard the song itself, so I can't give a detailed answer. However, I have learned that the demo recording was created during John Lennon's lifetime.
Modern musicians create unique music that reflects their personal experiences and emotional experiences. Unlike robots, they are able to convey feelings and create works based on human perception. Music created by humans is infused with individuality and creativity, which allows it to resonate with the audience on a deep level. Contemporary composers explore new genres and blend styles, creating original sounds that cannot be reproduced by algorithms. The art of music requires intuition and emotional intelligence, which makes it unique and inimitable. The band "Give a Tank (!)" immediately comes to mind when thinking about vivid images and captivating stories in music. I doubt that artificial intelligence will ever be able to create something so artistically profound. Time will certainly put everything in its place. But I remain convinced that "a robot cannot write a symphony." Artificial intelligence can only rework existing experience, but it cannot create something truly new and original.




We are in the era of Internet promotion, which has significantly changed approaches to marketing and Advertising. However, like any other stage in technological development, this period will eventually end. In the future, we will see new methods and tools for promoting goods and services. It is important to adapt to these changes to remain competitive in the ever-evolving digital landscape.
Musicians may find it more difficult to promote their music in the future. With the increasing number of artists and competition in the music scene, standing out is becoming increasingly difficult. Effective promotion strategies, such as using social media, creating quality content, and interacting with the audience, are becoming essential for success. It is also important to adapt to changes in the music industry and use new technologies for promotion. Therefore, musicians must be prepared for challenges and actively seek new ways to advance their careers.
Creative professions are at risk, and changes in this area can be significant. However, if we consider non-creative fields, there are no serious or frightening forecasts for the future yet. The development of technology and the labor market will continue, and this will be a natural stage in the evolution of professions. It's important to understand that adapting and learning new skills will help professionals remain relevant in a changing environment.
In today's world, social media has significantly lowered the barrier to entry into the music industry. This has led to musicians' work being undervalued and earning a living becoming difficult. Competition intensifies every year, making it increasingly difficult to earn a living. However, those who create original and sincere songs will always find their audience. It's important to remember that everything happens in its own time, and the key to success is dedication. Music based on sincerity and creativity will always be in demand.
David Bowie used a tool predating modern neural networks, known as Verbasizer, to help him create song lyrics. Given his experience, it can be concluded that artificial intelligence is truly capable of assisting artists in the creative process. Neural networks can generate ideas, suggest rhymes, and even create musical compositions, opening up new horizons for musical creativity. Thus, it can be argued that AI not only supports artists but also inspires them to create unique works.
David Bowie was an artist of his time, and his music resonated with audiences due to the limited number of alternatives. In today's musical landscape, saturated with a variety of genres and artists, he would have difficulty competing. While his work remains important and influential, modern listeners have access to a much wider range of artists, which is changing music perception and consumer preferences.
Artificial intelligence can indeed simplify the music creation process. Certainly, such formulaic songs can attract listeners, as musical preferences are diverse. People appreciate both original and standard works. However, songwriters who write assembly-line compositions may see their value diminished when they are replaced by fast and inexpensive neural networks. However, artists who share their unique personal experiences remain unrivaled. Their creations possess a depth and emotional richness that are difficult to achieve with algorithms.

ChatGPT now has a voice that can intonate text and convey emotions. Artificial intelligence is developing at an amazing speed and can already create fictional biographies and events. This raises the question of the value of live music. Despite advances in technology, the uniqueness and emotional depth of live performance remain unrivaled. Live music creates an atmosphere that cannot be replicated by artificial intelligence, thanks to the interaction between musicians and the audience and the uniqueness of each performance. This makes it an important part of cultural life and art, one that cannot be replaced by digital innovations.
Artists are bearers of unique personal stories and experiences. Their work reflects their inner world, emotions, and life experiences, making each piece deeply personal and meaningful. Understanding these stories allows viewers and listeners to better perceive art, finding in it responses to their own experiences and feelings. Thus, the personal stories of artists enrich their work and create a special connection with the audience.
Listeners strive not only to empathize with the characters in their songs but also to understand the artist's personality. When they follow an artist on social media, observe their ups and downs, and experience their emotions, this creates a deeper connection with their music. This approach allows for a better appreciation of the artist's work and deepens interest in the artist. Emotional openness and sincerity help foster strong relationships between the artist and their audience, which in turn makes the music more meaningful and memorable.
Dragni is a writer who has been sharing his life story with his audience for ten years. Following his development, you feel like you're part of the process, as events unfold before your eyes. Such songs have a deeper impact because they evoke emotions and associations that resonate with everyone.
I prefer different musical genres, depending on my mood. Sometimes I enjoy relaxing classical music, while other times I choose energetic rock or modern pop hits. It's important that the music evokes emotion and inspires. I also listen to indie and electronic music, which helps me focus while working or studying. Every genre brings something unique, and I'm always discovering new artists and compositions.
I listen to a lot of Russian artists, such as Zoloto, Papin Olympos, Dragni, Ubel, and Dictaphone. My love of music is rooted in guitar compositions and instrumentals. Each of these artists leaves their mark on my heart with their unique music, lyrics, and delivery. I grew up on these sounds, and this music still evokes strong emotions and responses in me.
Read also:
- Now and Then: The Beatles released a new song
- 7 neural networks that help musicians
- How music affects the brain
Free Career guidance
Take a short test and find out which profession is right for you, and then try your hand at your chosen specialty. At the end of the course, you will have a session with a career guidance specialist. It will help you decide on your career path.
Find out more
