Corporate Training 2023: A Brief Overview of Trends from International Reports – Articles on Skillbox

Over the past couple of years, L&D professionals have been actively discussing the impact of the pandemic, but in 2023, these discussions appear to be over. While hybrid and blended learning remains a focus, the emphasis has shifted to new challenges and crises. These are the issues addressed in the reports and forecasts that major educational platforms and consulting companies traditionally publish at the beginning of the year. A review of current trends and changes in the education sector helps you understand how to adapt to new conditions and ensure effective learning in an uncertain environment.

We analyzed five reports on foreign markets and identified six key trends that could impact the Russian market.

Reports included in the review

Our review presents reports from leading learning platforms and consulting companies. We analyzed key trends and research results to provide you with up-to-date information on the state of the education sector and its development. This data will help you better understand how learning platforms are adapting to modern market demands and what methods they are using to improve the quality of learning.

LinkedIn 2023 Workplace Learning Report - this analysis is based on surveys conducted by LinkedIn among 1,579 L&D and HR specialists and 722 students. Representatives from 27 countries participated in the surveys. The report uses data from users of both LinkedIn itself and the YouGov service. The bulk of the data was collected in the fall of 2022.
Udemy for Business 2023 Workplace Learning Trends Report - this report is based on data from several thousand users of the Udemy educational marketplace (the exact figure is not specified), obtained between July 2021 and July 2022.
Gartner Leadership Vision for 2023 - the review is based on various surveys conducted by the American research and consulting company Gartner in 2021-2023. Thus, 109 people participated in the key survey of L&D leaders.
L&D Global Sentiment Survey is an annual survey by renowned British specialist Donald Taylor. 3,996 people from 100 countries took part in it. While the full survey results are not publicly available, Taylor shared key insights.
Skillsoft Lean Into Learning Report 2023 — the report is based on data from users of the Skillsoft educational platform and a survey of expert community leaders.

Recent publications highlight key trends reflecting changes in the field of corporate learning and the response of L&D specialists to these changes. Let's consider the main trends.

The importance of L&D communication with business is increasing

The problem of interaction between internal training departments and management and top managers of companies is a relevant topic, reflected in many publications. This problem is especially important in the context of global instability and uncertainty. Donald Taylor emphasizes that the learning and development (L&D) function must be focused on creating value for the business. Effective collaboration between learning departments and management can significantly improve a company's performance and agility, which is especially critical in today's environment.

Taylor emphasizes the importance of collaboration between learning departments and the business. He hopes that learning practitioners consult with business representatives before taking any action. Regular communication allows them to demonstrate the value of the solutions they create and ensure they meet the company's needs. This collaboration is key to effective employee training and development, which, in turn, positively impacts overall business results.

According to LinkedIn research, aligning learning programs with business goals is the top priority for learning and development (L&D) professionals this year. This underscores the importance of integrating learning initiatives with strategic business objectives, which contributes to more effective and efficient employee training.

Most learning departments continue to struggle with alignment with the business. According to LinkedIn, many rely on so-called "vanity metrics" that focus on employee satisfaction to measure their effectiveness. At the same time, business metrics such as impact on productivity and revenue are given less priority. This highlights the need for a deeper understanding and integration of business needs into training strategies to deliver real value and improve company results.

Reading is an important aspect of personal and professional growth. It helps develop critical thinking, expands vocabulary, and promotes a better understanding of various topics. Regular reading not only improves cognitive abilities but also allows you to gain new ideas and inspiration.

Regardless of the genre, books, articles, and other sources of information can enrich your experience and knowledge. It is important to choose materials that align with your interests and professional goals. Reading scientific publications, business literature, or fiction can give you new perspectives and deepen your understanding of your chosen field.

So, make time for reading every day. It is not only useful but also enjoyable. Develop a reading habit, and you will see how it affects your life.

Measuring the Effectiveness of Training in Business: Expert Opinions

The effectiveness of training in business is a key factor in improving a company's productivity and competitiveness. Experts in corporate training emphasize the importance of using various evaluation methods to determine how well training programs meet their goals.

One of the main approaches is the use of quantitative and qualitative indicators. Quantitative data can include test scores, retention rates, and changes in employee performance. Qualitative metrics, such as participant feedback and changes in work climate, also play an important role in evaluation.

Furthermore, experts recommend conducting regular training needs analyses to adjust programs according to changes in the business environment. It is also important to set clear goals for each course and conduct subsequent analysis to understand whether they have been achieved.

Modern technologies, such as distance learning platforms and learning management systems, make it possible to collect and analyze data on program effectiveness. This enables more accurate evaluation and the ability to tailor training to specific business needs.

Therefore, to successfully measure training effectiveness, it is important to use a comprehensive approach that includes both quantitative and qualitative analysis methods. This will not only allow for the evaluation of current programs but also their improvement in the future, which will ultimately lead to business growth.

The MindTools report emphasizes the importance of L&D professionals establishing effective communication with the business and mastering methods for assessing the impact of their actions on the company's performance. This not only improves the quality of training but also demonstrates the strategic value of learning and development functions within the organization.

Work skills are changing rapidly

We present several illustrative figures that demonstrate the rapid changes in the skills required for employees' professional activities. These data underscore the importance of continuous learning and adaptation to new labor market demands. The evolution of skills is taking place against the backdrop of rapid technological advancement and changes in the economic environment, making new competencies and approaches relevant across various industries.

25% of professional competencies have changed since 2015. By 2027, this figure will grow to 50%, according to LinkedIn experts.
33% of the skills listed in job postings in 2019 will no longer be required by 2024, according to Gartner.
The total number of skills required for a specific job is growing by 5.4% annually.

To effectively develop a business, L&D (training and development) must be proactive and promptly identify both the company's current and future skill needs. This opinion is supported by 89% of LinkedIn survey participants, who are confident that this approach will allow better adaptation to the dynamically changing labor market. Anticipating training needs and developing employee competencies is becoming a key factor in achieving competitive advantage and sustainable company growth.

According to the latest LinkedIn data, ten key competencies that have become essential over the past six months are particularly important in the current business environment. These skills determine the success of employees and companies in a dynamically changing market. Competencies sought by employers help adapt to new challenges and increase competitiveness in the labor market. It is important to consider these skills when developing professional development and training strategies.

Management is the process of planning, organizing, motivating, and controlling resources to achieve goals. Effective management is essential for the successful functioning of any organization, regardless of its size or industry. It includes various aspects, such as human resource management, financial planning, and strategic development. In today's increasingly competitive market, the importance of quality management is especially relevant. Competent managers are able to adapt to change, optimize business processes, and improve team productivity. Effective management not only promotes business growth but also fosters a positive corporate culture, which in turn impacts employee and customer satisfaction. Communication is key in all interactions, whether personal, professional, or social. Effective communication fosters understanding and collaboration and helps avoid misunderstandings. Developing active listening and clear communication skills is essential. Using various communication channels, such as oral, written, and visual, allows you to tailor your approach to each specific situation. Furthermore, the ability to ask questions and provide constructive feedback significantly improves communication skills. In today's environment, where remote work and online interactions are becoming increasingly common, strong communication skills are especially important. Optimizing communication processes can lead to increased productivity and improved relationships in both personal and professional life. Working with clients is a key aspect of successful business. Effective interaction with clients not only helps build trust but also increases satisfaction. It is important to consider the needs and preferences of customers in order to offer them the best solutions. Regular feedback and attention to requests allow us to improve service quality and adapt offerings to changing market conditions. The use of modern technologies and approaches in working with customers helps increase loyalty and strengthen the company's position.

Leadership is a key aspect of successful management and organizational development. It includes the ability to inspire and motivate a team, make strategic decisions, and direct the team towards achieving common goals. Effective leaders possess a high level of emotional intelligence, which allows them to establish trusting relationships with employees and create a positive atmosphere in the workplace. Leadership also requires the ability to adapt to change and find innovative solutions, which is especially important in a rapidly changing market. It is important to note that leadership is not limited to senior management; it can be demonstrated at all levels of the organization, contributing to overall success and increased productivity. Developing leadership skills in employees can significantly improve team dynamics and increase their effectiveness.

Sales are a key aspect of a successful business. They determine the company's revenue and play a significant role in its development. Effective sales strategies attract new customers, retain existing ones, and increase overall profitability. Successful sales require considering the needs of the target audience, conducting market analysis, and utilizing modern technologies. Optimizing sales processes, using CRM systems, and actively promoting products and services online significantly increase the chances of success. It is also important to develop the skills of the sales team by training employees in effective customer interaction methods. Sales are more than just exchanging goods for money; they are building long-term relationships with customers, which ultimately leads to business growth.

Project management is a key aspect of successful business. Effective project management optimizes resources, minimizes risks, and ensures the achievement of goals on time. Using modern project management methods and tools helps increase team productivity and improve the quality of the final product. It is important to consider all stages of the project, from planning to completion, to ensure maximum efficiency.

Research is an essential process that helps gain a deeper understanding of various aspects of the topic being studied. It involves collecting data, analyzing information, and drawing conclusions. Conducting qualitative research helps identify trends, problems, and opportunities, which is an integral part of both scientific and practical approaches. The importance of research cannot be overstated, as it serves as the basis for informed decision-making and strategy development. In today's world, where information is a key resource, qualitative research is essential for success in any field.

Analytical skills play a key role in various fields. They enable you to collect, process, and interpret data, which facilitates informed decision-making. Developing analytical skills is essential for success in business, marketing, finance, and many other fields. The ability to analyze information helps you identify trends, find solutions to complex problems, and optimize processes. Improving your analytical skills opens new opportunities for career advancement and increased productivity.

Marketing is a key element of a successful business. It encompasses a variety of strategies and tactics aimed at attracting and retaining customers. Effective marketing not only increases sales but also creates a strong brand image. Important aspects of marketing include market research, target audience analysis, developing unique selling propositions, and utilizing various communication channels for maximum effectiveness. Modern technology allows you to use digital tools such as social media, content marketing, and SEO to achieve your goals and increase your business's online visibility. Without a competent approach to marketing, companies risk losing their competitive advantage and failing to achieve desired growth.

Teamwork is a key element of the successful functioning of any organization. Effective interaction between team members facilitates the achievement of shared goals and increases productivity. Important aspects of teamwork include mutual understanding, trust, and communication. The ability to listen and consider the opinions of others allows for optimal solutions and minimizes conflicts. Furthermore, the diversity of skills and experience of team members enriches the decision-making process and promotes innovation. Organizations that actively develop teamwork are more likely to succeed and can more quickly adapt to market changes.

The Skillsoft report emphasizes the importance of power skills, which include leadership qualities, project management, team management skills, and effective and empathetic communication. A primary focus is adaptability. Thus, there is currently a growing interest in the development of management competencies. This highlights the need to invest in training and skills development to successfully manage teams and projects in an ever-changing marketplace.

The Skillsoft report highlights the importance of developing technological (digital) skills. Given the significant advances in artificial intelligence (AI), this is especially relevant. Donald Taylor cites data from his annual Global Sentiment Survey of L&D professionals, which shows that interest in AI grew from 2017 to 2019. In 2021, there was a sharp decline in interest, likely due to the pandemic, when training departments had other priorities. However, in 2023, interest in AI rebounded, and it ranks second among all areas of interest to L&D professionals. Taylor notes that this increase in interest is the first in the history of the survey and is most likely due to the emergence of ChatGPT. Developing AI skills is becoming a prerequisite for successful adaptation in the rapidly changing digital world.

Reading is an important part of our lives. It not only develops thinking but also enriches vocabulary. Books, articles, and other sources of information help us develop critical thinking and broaden our horizons. Reading a variety of genres is especially beneficial for gaining a multifaceted understanding of the world. Reading also improves concentration and attention. In today's information overload, it's crucial to choose high-quality and useful materials. Develop your reading habit and discover new horizons of knowledge. Digital skills are becoming an essential part of education and professional growth. There are four main groups of digital skills that everyone should master. The first group includes basic computer and internet skills, such as using operating systems, browsers, and cloud services. The second group covers skills in working with digital tools, including office programs and project management applications. The third group focuses on the critical thinking and analytical skills needed to evaluate information and make informed decisions in the digital environment. The fourth group covers online safety skills, including protecting personal data and being aware of cyberthreats. Mastering these skills will help people adapt to the demands of the modern labor market and improve their quality of life in the digital world.

Employees Want Opportunities for Growth

Modern employees are no longer limited solely by financial compensation. They strive to work for companies that provide opportunities for professional growth and development. Important aspects include the development of soft skills, technical knowledge, and management competencies. This trend is clearly observed in various studies and reports on the state of the labor market. Employers who focus on employee training and development are becoming more attractive to talented specialists.

The authors of the Skillsoft report emphasize that potential employees make decisions about choosing a company based on its reputation, mission, level of social responsibility, and, of course, career advancement opportunities. According to a LinkedIn survey, 29% of respondents identified the opportunity for professional growth within the company as one of the key factors when choosing a place to work. The same share (29%) values the opportunity to learn and acquire new skills. These aspects are becoming increasingly important to job seekers, confirming the need for companies to focus on their development and educational initiatives to attract talent.

Competition for talent continues to intensify. According to a Gartner survey, 50% of HR leaders predict this competition will increase in the next six months. In this environment, it is important to meet employee expectations and actively work to satisfy them. This will not only attract but also retain valuable talent, which in turn will positively impact the company's development.

The importance of on-the-job training increases every year. According to a LinkedIn report, it is becoming the main factor motivating employees to develop their skills and knowledge. The increased value of training is associated with the need to adapt to industry changes and the desire for career advancement. Learning programs and professional development opportunities are becoming key aspects influencing employee satisfaction and their engagement with the company.

progress towards career goals;
keeping professional knowledge up-to-date;
having time for learning;
personalization of learning to suit their interests and career goals.

According to a LinkedIn survey, only 26% of employees say their employers actively support skill development and training. This suggests that many companies do not attach sufficient importance to the training of their employees, which can negatively impact their professional growth and competitiveness in the labor market. It is important that employers recognize the value of continuous learning and development, as this contributes to increased performance and stimulates career advancement.

Employees are increasingly interested in learning and development opportunities. The Udemy platform has presented a list of topics and skills that will be in demand in the coming years. Two key trends can be identified in this list. The first is a desire for personal and career growth. Mindfulness, job search, and learning skills top the list, with a growth mindset rounding out the top ten. This underscores that people focused on self-development value not only the financial aspects of their work but also their deeper values. The second trend is employees' active desire to enter the international labor market, evidenced by the fact that a significant portion of the list is devoted to learning foreign languages. These skills open new horizons and opportunities for professional growth in a globalized world.

We Need to Develop a Learning Culture

Creating a learning culture within a company is an important trend that stems from the need for continuous growth and development of both employees and the business itself. Reports from LinkedIn and MindTools confirm the importance of this aspect. Forming such a culture contributes to the development of employees’ skills, improves their motivation and efficiency, and strengthens the company’s competitive position in the market. Investments in personnel training and development not only contribute to individual growth but also have a positive impact on the overall atmosphere within the team, which in the long term leads to successful business development.

In the past 18 months, 94% of learning and development (L&D) function heads have been forced to reconsider their strategies. At the same time, 60% of them increased their budgets for educational technologies. Despite the desire of most L&D leaders to create an effective learning culture, they often describe it as simply fulfilling formal requirements. In this context, the L&D function faces an important challenge: to develop a learning culture that provides employees with the opportunity and support to learn effectively, in line not only with their individual needs but also with the changing requirements of the organisation. According to a Gartner report, creating such a culture is a key element in achieving sustainable success in training and development.

The L&D function is expanding its scope of work

Gartner experts note that the role of learning and development (L&D) specialists continues to expand. In modern business, their responsibilities include supporting the employer's value proposition and reducing turnover. Progressive learning teams not only facilitate the professional growth of employees but also actively engage them in the process of creating opportunities for their own development. This approach not only promotes professional development but also strengthens corporate culture, which in turn has a positive impact on the retention of talented employees.

According to LinkedIn, 77% of L&D specialists confirm that their role is becoming increasingly cross-functional. This indicates the growing importance of training and development in various areas of business. L&D specialists' participation in interdisciplinary projects allows them to influence the formation of corporate culture and improve employee performance. Thus, a cross-functional approach to training is becoming a key element of organizational strategic development.

The continuous development of learning specialists is an important aspect of their professional activities. LinkedIn has compiled a list of the most in-demand skills for learning and development (L&D) specialists. These skills help improve training effectiveness and facilitate adaptation to industry changes.

presentation skills;
analytical skills;
ability to work with customer experience;
management skills;
ability to improve work processes.

The platform's report presents a list of priority areas for training programs for the current year. The top 5 areas include mentoring, diversity, equity, and inclusion (DE&I), large-scale professional development, concern for employee well-being, and significant career development programs. These areas are key to the formation of effective educational initiatives that contribute to the growth of professional skills and improve working conditions.

We need to focus on a hybrid form

The hybrid format of learning and work has become the standard for companies around the world, which makes the issue of employee training particularly relevant. According to a Gartner report, effective learning in a hybrid environment must be fair, open, relevant, and secure. Only by meeting these conditions can the desired results be achieved. Furthermore, a hybrid approach to learning enables a more personalized process, which increases its effectiveness and employee satisfaction.

The Udemy report confirms that successful learning requires more than just developing a high-quality program. It is essential to create a comprehensive educational experience that harmoniously aligns strategy and corporate culture, taking into account hybrid work formats. This will effectively adapt learning to modern requirements and increase employee engagement.

The hybrid learning format has changed the approach to the educational process, making it more adaptable. The LinkedIn report presents the opinion of the Head of Global Development at Austin International, who emphasizes that flexibility encompasses not only geographic aspects but also learning methods. Leaders must actively support this process by creating conditions for effective and diverse employee training.

The topic of hybrid and flexible work has become one of the most relevant for internal training programs in 2023, according to the platform. In the context of a changing labor market and the growing popularity of remote formats, companies are increasingly paying attention to the need to adapt their educational programs. Hybrid and flexible work models allow employees to more effectively balance between office and remote activities, which contributes to increased productivity and employee satisfaction. Implementing such approaches in corporate training will help organizations remain competitive and attract talented specialists.