10 Interesting Projects on Behance in May: Inspiration for You

Contents:

• Undo Review: Carbon-neutral mobile operator from Belgium
• LaundryGo Brand Update: Sustainable Approach to Laundry
• In Circulation Exhibition: The Art of Recycling
• In Circulation Exhibition: Ecological Art in Action
• Pesquera Diez Architecture Studio: Innovation and Sustainability
• Reusable Cups: An Eco-Friendly Solution
• The Benefits of Using a Reusable Cup

Undo Review: Carbon-Neutral Mobile Operator from Belgium

Undo is the first carbon-neutral mobile operator in Belgium. It actively informs its users about the CO2 emissions generated by using smartphones. This innovative approach distinguishes the company in the market and emphasizes the importance of sustainability in the telecommunications sector. Undo strives not only to offer high-quality communications services but also to promote awareness of the impact of technology on the environment.

Great & Golden Studio played a significant role in developing the Undo concept, including strategy, naming, visual style, and packaging. Their efforts are focused on creating a brand that is not only memorable but also environmentally sustainable. This allows Undo to stand out in the market and attract the attention of consumers who value a responsible approach to the environment.

The project stands out for its unique packaging, which uses origami-style envelopes. This solution not only attracts attention but also creates a sense of surprise upon opening, significantly enhancing the user experience. Packaging designed with aesthetics and functionality in mind emphasizes the product's originality and enhances its memorability among competitors. A creative approach to packaging design can also positively impact brand perception and image.

The studio team noted that in their work, they applied the principle of origami, which involves folding a sheet of paper in different directions. This created a unique opening effect. The main source of inspiration was reversible cards with rounded corners. This approach not only adds originality but also visually enriches the project, emphasizing its innovative nature.

LaundryGo Brand Update: A Sustainable Approach to Laundry

In 2022, Korean studio CFC rebranded the LaundryGo laundry chain, focusing on the eco-friendliness of the washing processes. The new approach to design and functionality was presented on the Behance platform, which emphasizes the modernity and innovation of the project. The LaundryGo rebranding marks a significant step toward sustainable development and attracting environmentally conscious customers. This emphasis on the eco-friendly aspects of laundry not only meets current market demands but also contributes to a positive brand image.

The major update affected the color palette, which now combines white and light green. A key element of the new visual identity is the "GO" ending, interpreted by the designers as a washing machine arrow. This symbol embodies movement and efficiency, emphasizing a dynamic approach to modern solutions. The new visual style not only attracts attention but also emphasizes high technology and innovation, making the brand more modern and relevant in the market.

CFC designers shared their ideas for LaundryGo's visual identity. They sought to reflect the company's dynamism through symbols such as the rotating arrow, which represents not only the laundry process but also the brand's environmental responsibility, actively recycling hangers and plastic. During the logo development process, the letter G was modified to create a unique and memorable visual identifier for the company.

Exhibition In Circulation: The Art of Recycling

In July 2021, curators of the Museum of Applied Arts in Budapest invited artist Bulyash Todayeva to take part in the exhibition "In Circulation", which attracted attention with its innovative approach to waste recycling. The exhibition's opening, originally scheduled for March 2022, was postponed, but in 2023 the event was held as part of Design Week. The exhibition has become a significant event in the world of contemporary art and design, highlighting the importance of sustainability and the creative use of recycled materials.

De_Form Studio created the exhibition's visual design, based on the concept of using waste as a new raw material, thereby minimizing the negative impact on the environment. The designers chose a combination of black and white to ensure a harmonious interaction with the artist's works, while adding bright accents of red to attract attention.

Exhibition In Circulation: Environmental Art in Action

In 2021, curators at the Museum of Applied Arts in Budapest took an important step towards sustainable art by inviting talented artist Bulyash Todayeva to participate in an exhibition called In Circulation ("In Circulation"). Todaeva, known for her Zerowaste.lab project, brought concepts of waste recycling and the creative use of materials to the exhibition. Although the exhibition opening, originally scheduled for March 2022, did not take place, the project was successfully presented in 2023 as part of Design Week. This event once again highlights the importance of environmental themes in contemporary art and demonstrates how art can promote awareness of sustainable development and environmental issues.

De_Form Studio was commissioned to develop the exhibition's visual design. Inspired by the theme of recycling, the studio's designers used a harmonious combination of white and black. This solution effectively integrated the space with Todaeva's works, while bright accents of intense red added dynamism and energy. This approach not only highlights the creative use of waste but also reflects a desire to reduce the negative impact on the environment. The exhibition's visual design becomes an important element that draws attention to issues of ecology and sustainable development.

Pesquera Diez Architecture Studio: Innovation and Sustainability

Pesquera Diez, also known as P10, is an architecture studio with offices in Spain and Mexico. The company's primary mission is to develop innovative and sustainable architectural solutions that seamlessly integrate into the natural environment. The team emphasizes environmental aspects, creating buildings that not only meet the needs of users but also respect the natural landscape. Pesquera Diez strives to create spaces that foster harmony between people and nature, making their projects unique and sought-after. Mubien Brands recently unveiled a new visual identity for Pesquera Diez, inspired by two key architectural concepts. The logo integrates a superscript letter "P," symbolizing architectural plans and drawings. This element emphasizes the importance of vertical sections, which play a key role in determining the structural characteristics of buildings. The new identity reflects a contemporary approach to architecture, emphasizing the connection between design and functionality. The designers applied these concepts to develop a dynamic visual system. Visual elements, including photographs, headlines, and numerical data, were stylized using a "cut-up" technique, creating minimalist compositions. These compositions contrast with vibrant background colors, such as yellow, giving them a modern and unique look. This approach to visualization helps the company stand out from the competition and improves the perception of the brand image.

Reusable cups: an eco-friendly solution

The Reusable cup is an eco-friendly solution for consumers looking to reduce their environmental impact. Made from high-quality food-grade silicone, this cup is free of BPA and other hazardous chemicals. Safe dyes used in production ensure the cup is suitable for daily use. By choosing a reusable cup, you're contributing to environmental protection by reducing single-use plastics and promoting a sustainable lifestyle.

The Reusable project was created by renowned industrial designer Kalina Gotseva. In this interview, she reveals key aspects of this unique product's development, focusing on its functionality and innovation. Gotseva discusses how the concept of sustainability and reusability formed the basis for the creation of Reusable, emphasizing the importance of an eco-friendly approach in modern design. This product not only meets user needs but also promotes environmental conservation, making it relevant in today's world.

We aimed to combine simplicity and functionality, creating a convenient and eco-friendly product. The concept of our collapsible cup went through many stages, including testing various materials and creating prototypes using 3D printing. Made of durable silicone, our reusable cup easily transforms from a full-fledged accessory into a compact product that's convenient to carry in your pocket. This approach ensures not only comfort in use, but also cares for the environment, which makes our cup an ideal choice for those who value quality and sustainable consumption.

The introduction of reusable cups, like Reusable, promotes sustainability and reduces the amount of single-use plastic polluting the environment. According to Greenpeace, about 8 million tons of plastic waste ends up in the oceans every year. Using reusable products can significantly reduce this figure and minimize the negative impact on the environment. Using reusable cups not only helps reduce waste but also fosters environmentally conscious behavior among users, which plays an important role in protecting the environment.

Benefits of Using a Reusable Cup

A reusable cup offers many benefits. Firstly, it helps reduce plastic waste, which has a positive impact on the environment. By using a reusable cup, you reduce your consumption of single-use plastic tableware and help preserve the environment. Secondly, such cups are often made of high-quality materials, making them safer for health than their plastic counterparts. They are easy to clean and can be used repeatedly, making them cost-effective in the long run. Furthermore, reusable cups can be stylish and personalized, allowing you to express your personality. Choosing a reusable cup is a step toward a more sustainable and responsible lifestyle.

• Reduces single-use plastic waste.
• Saves money on disposable cups.
• Easy to use and transport thanks to the foldable design.
• Safe for health and the environment.

Choosing a reusable cup is not just a fashion trend, but a conscious decision to transition to a more eco-friendly lifestyle. Reusable cups help reduce plastic waste, which in turn contributes to environmental conservation. They are becoming an integral part of conscious consumption and care for the environment. By purchasing a reusable cup, you not only support the eco-friendly movement, but also contribute to the reduction of plastic pollution.