Contents:
- Creating a unique portfolio website for a director: a project from naau studio
- Anastasia Pavlova and her book "The Death of Globalization"
- Young&Yandex Identity: Creative Approach from ESH Gruppa
- Rebranding of the Arsenal Cultural Center by Polina Chestnova
- Efficient navigation in a residential complex by Tuman Studio
- Zine with excuses from Anna Bach: The art of illustration and animation
- Rebranding of the Slavyansky Dvor cafe: How Arina Khramova Turned an Ordinary Establishment into a Unique Brand
- Illustrated story about birds: The works of Anna Evdokimova
- The unique visual system Talatu from the LINII agency
- Katya DD's font shop: unique display fonts
- Vlad Burakov's poster work for the Sovremennik Theater
- Guy Bourdin: Influence on Fashion Photography and Inna Tskhai's Project
- Wooden toys Wooden yooden kukluden by Katya Golovanova
- Creation Identity for the Flatloops sound studio from Together With You
- The unique interior of the Amby salon from KIDZ: a combination of aesthetics and comfort

4 Top Design Professions: Boost Your Skills in 5 Days
Learn MoreCreating a Unique Portfolio Website for a Director: A Project by naau Studio
naau Studio proudly announces the launch of a new website for the talented director Sergey Ramz. Sergey is involved not only in cinematography, but also in advertising and photography. The main goal of the site was to develop a platform that effectively presents his work and attracts the attention of potential clients. At the same time, special attention was paid to ease of navigation for users, which contributes to a deeper acquaintance with his work and services. The new website will become an important tool for developing Sergey Ramz's career in the world of visual art.


With our experience creating portfolio websites for the creative industries, each project is a unique challenge. We focus on innovation and avoid standard solutions, deeply analyzing the specifics of each area. This allows us to develop individual visual concepts and styles that accurately reflect the uniqueness of each client. We believe that a high-quality portfolio website not only showcases work but also creates a memorable image, helping to attract new clients and partners.
During the website's development, we decided to implement a blur effect for text, images, and videos. This approach not only gives the site a unique look but also symbolizes the focus of a lens. The concept impressed Sergey Ramz, and we actively integrated it into the project design. The use of blur creates visual depth and helps emphasize important elements, improving the user experience and making the content more engaging.
One of the main objectives was to develop a unique layout to make the website stand out among directors' portfolios. The result exceeded all expectations: the main page is designed as a single screen, featuring navigation reminiscent of film stock. Each section is presented as a separate frame, and a short video preview appears when hovered over. This approach not only makes the site more attractive but also improves the user experience, allowing visitors to quickly and easily find the information they need.
Sergey Kazankov, web designer, emphasized that this approach contributed to the creation of a site that is not only highly functional but also aesthetically pleasing. This combination of convenience and visual appeal makes the site more attractive to users and contributes to a better user experience.

Anastasia Pavlova and her book "Death" "The Death of Globalization" is the thesis of a talented student at the HSE School of Art and Design. It explores the complex relationships between production systems, the distribution of goods, and the social and political processes that contribute to the formation of a unified, but not united, world. The work focuses on the consequences of globalization and its impact on local communities, economies, and culture. The research raises important questions about the future of global economic relations and new models of interaction in a changing world.
A shipping container unexpectedly became a key element of my project. During the research, I realized that this particular object played a significant role in the process of globalization. Frequently encountering typography on containers in my environment, I realized how they influence the perception of the modern world. This idea quickly took shape in my mind, and I decided to delve deeper into the study of this phenomenon. Containers not only serve as a means of transportation but also symbolize the interconnectedness of countries and cultures, making them an important object of analysis in the context of globalization.



I strove for a restrained and cool style, reminiscent of a Lego construction. Globalization promotes uniformity and the loss of uniqueness. Standardized shipping containers used around the world easily connect to each other, emphasizing global interconnectedness. This phenomenon reflects the trend towards uniform standards that simplify transportation and exchange between different regions.
This book uses the Roboto Condensed typeface, which conveys the technical aesthetic of container labeling. I chose this neutral typeface with a technical accent to avoid monospaced fonts with a strong character. The choice of Roboto Condensed allows for a harmonious and modern visual style that matches the theme. This typeface provides good legibility and is suitable for presenting information in the context of container labeling, making it an ideal choice for this publication.
In my book, I proudly presented a coherent and harmonious image free of extraneous elements. While working on the text, I discovered a unique design for the running line with headers and footers that seamlessly integrates with the technical concept. This approach not only enhances visual perception but also creates a unified atmosphere for the work, making it more engaging for the reader.
My path in design has undergone significant changes. Two years ago, when I was working on my first diploma project, I was interested only in the visual aspect. However, by the end of my master's degree, I realized the importance of creating concise and understandable images for a wide audience. This requires me to find a balance between creative and accessible design, which is a key aspect of successful work in this field. It's important not only to attract attention but also to communicate ideas clearly and effectively so that the design fulfills its purpose and benefits its users.
Rubber duckies, which became famous in the 1990s, offer a fascinating example of the unpredictability of globalization. During transportation, they were caught in a storm and began their journey across the oceans, spreading around the world. This incident became a symbol of the unexpected consequences of global processes and demonstrated how even the simplest objects can cross borders, introducing an element of chaos into our lives. Interestingly, these duckies not only attracted the attention of scientists studying ocean currents but also became part of cultural and social discussions about the impact of globalization on the world around us.
Anastasia Pavlova, a designer, actively explores the boundaries of design and its impact on society. She analyzes how design shapes people's perceptions and interactions with the world around them. Anastasia strives to use her knowledge to create social change through aesthetic solutions and innovative approaches. Her work highlights the importance of design as a tool that can influence social processes and improve quality of life.

Young&Yandex Identity: Creative Approach from ESH Gruppa
Young&Yandex — Young&Yandex is a unique initiative in the Yandex ecosystem, targeting young people looking to take their first steps in IT. The project offers internships with various Yandex teams, fostering the development of new talent and professional skills. Participants have the opportunity to work on real projects and learn cutting-edge technologies and methodologies, making Young&Yandex an excellent launchpad for career advancement in IT.
The program includes seasonal schools, lectures, and geek fests covering all key aspects of development, management, and analytics in IT. These events are aimed at deepening participants' knowledge and sharing experiences, thereby fostering the skills needed for successful careers in IT.
ESH Gruppa designers developed a unique and memorable branding for Young&Yandex. We discussed the process of creating this vibrant visual style with them to understand the ideas and concepts behind the project.



Kirill Turygin, designer, shares his thoughts on the style choice: "We wanted to move away from the usual associations with code and minimalist design, while maintaining elements that reflect the spirit of IT. The beginning of a journey in technology should be bright and friendly, inspired by memes and retro games." This approach allows us to create a unique visual style that attracts attention and makes the learning process more engaging.
This unique visual concept creates an atmosphere of collaboration and emphasizes that mistakes are an integral part of the learning process, especially at the initial stages of a career. It is important to understand that failures serve as valuable experience that contributes to professional growth and skill development. This idea inspires openness to new challenges and creates an environment where everyone can learn and develop.
Philipp Tretyakov, a partner at the studio, notes: "Our goal was to create a style that would convey the liveliness and unpredictability characteristic of the young audience of Young&Yandex. The combination of different design styles emphasizes the diversity and uniqueness of our brand."
The Y&Y logo and its identity reflect the concept of unity, symbolized by the ampersands pointing towards each other. The design uses Yandex elements, including the Yandex Geo font and a bright yellow color, making them easily recognizable. This harmony of visual elements contributes to the creation of a bright and memorable brand, which is especially important in a highly competitive market.
The branding team developed a comprehensive set of elements, including the logo, mascot, and design guidelines. Illustrations and a photo style were also created, merch was prepared, and motion graphics were developed. In addition, an online training program, CodeRun, was created, which offers challenges for novice programmers, helping them develop their programming skills.
Ksenia Ovchinnikova, designer, emphasizes that the project's inspiration came from an atmosphere of play and experimentation. She noted: "We created a unique space where mistakes are allowed and unexpected solutions can be found, while maintaining visual integrity." This approach fosters creativity and innovation, which is especially important in contemporary design.
Daria Gadalova, designer, shares her experience in making complex design decisions: "We decided to avoid excessively 'broken' ampersands and pixelated symbols to maintain the harmony and integrity of the brand." It's important to remember that visual identity plays a key role in brand perception, and every element must be carefully considered to create a unified style.
Rebranding of the Arsenal Cultural Center by Polina Chestnova
In May 2024, Polina Chestnova successfully graduated from the HSE School of Design, defending her thesis on developing a new identity for the Arsenal Cultural Center. This institution is located in the historic building of the Nizhny Novgorod Kremlin armory and actively hosts exhibitions of both classical and contemporary art. The center's brand update is based on the metaphor "the cultural layer of a big city," emphasizing its significance and connection to the city's history and culture.
Polina emphasizes that design projects related to her hometown are her greatest source of inspiration. Familiarity with the local culture significantly simplifies the research process, allowing her to gain a deeper understanding of the target audience and context. Polina always finds people willing to discuss the project with interest, which adds meaning to her work. This not only motivates her but also allows her to observe how her efforts contribute to the transformation of her hometown.
After studying at HSE, Polina realized that the ability to adapt to any project is a crucial skill. Concept changes can occur at the very last minute, and this is natural. She spent a long time searching for visual techniques to create the identity, but ultimately returned to the basics, starting with the very first brick. Sometimes the longest path leads to the simplest idea.
The font design includes an interesting aspect, such as ink traps, which resemble brick chips and increase the legibility of the letters. Polina strove to create a unique typeface that would be suitable for visual communications, rather than simply a display font with poor legibility. This approach ensures not only aesthetic appeal but also high functionality in a variety of contexts.
Initially, Polina initiated contact with Arsenal management to discuss the rebranding concept. The parties agreed on the need for an update, but due to preparations for a new exhibition, negotiations were postponed until the project was completed. Now that the work is complete, Polina is ready to engage in dialogue and implement the necessary changes. Confidence in the successful implementation of the project is supported by the creative approach of the museum's management, which contributes to the further development and improvement of the image of the Arsenal.



Polina Chestnova is a professional designer with experience in various fields of visual art. She specializes in creating unique and attractive designs that help brands stand out in the market. Polina actively utilizes modern technologies and design trends, allowing her to offer her clients fresh and creative solutions. Thanks to her attention to detail and understanding of her clients' needs, she creates projects that are not only aesthetically pleasing but also functional. Polina Chestnova strives to continuously develop and improve her design skills, which makes her a valuable partner for businesses striving for success.

Efficient navigation in a residential complex from Tuman Tuman Studio is a recognized leader in creative branding and spatial design, offering innovative solutions in digital interactive design. One of their outstanding projects is the Slava residential complex, located in central Moscow. This multifunctional facility includes residential buildings, a business center, retail space, and landscaped recreation areas, making it attractive to both residents and investors. Tuman Studio strives to create unique concepts that not only meet client needs but also create a harmonious interaction with the surrounding environment. To improve ease of movement throughout the complex, Tuman designers created unique typography and pictograms that are integrated into the wayfinding systems and hardscape. These elements facilitate easy orientation and enhance visitor comfort, making the space more accessible and intuitive.



Zine with Excuses from Anna Bach: The Art of Illustration and Animation
Anna Bach is an outstanding illustrator and animator, recognized for her original book covers and captivating stop-motion videos. She favors traditional materials such as paper and plasticine, which gives her work a unique expressiveness and depth. Anna's work attracts attention thanks to the harmonious combination of classical techniques and a modern approach, which makes her work especially memorable.



Anna has developed a zine called "The Less You Know," which is an illustrated collection of traditional proverbs and excuses. For this project, she has collected phrases that make her smile and spark interest in their historical context. One of her favorite sayings is "a horse for a cup of coffee," which dates back to tsarist times, when coachmen used their coats to indicate their readiness for a ride. This zine not only preserves cultural heritage but also inspires readers to reflect on the meaning and origins of familiar expressions.
Each image in the zine is carefully processed, with Anna focusing on evening out the light and removing imperfections. Her constant companion is her dog, whose fur is always captured in the frame. Anna masterfully combines simple lines and spots with three-dimensional forms, creating unique and memorable visual images. Her work allows viewers to enjoy the harmony and originality of each composition.
Plasticine became an unexpected source of inspiration for Anna. She began using it in her advertising projects and soon realized that working with this material helped her relax and escape from everyday worries. Inspired by the process, Anna created a beach blanket and continued to develop new ideas, which eventually led to her first story, "Picnic." This experience emphasized the importance of creativity and its impact on personal well-being, opening new horizons in her work and life.
Anna maintains that every creative person needs personal projects free from commercial pressure. Such projects provide a unique space for experimentation and self-expression. The idea of creating a book dedicated to harmful parenting advice did not come to fruition, but the zine proved the perfect format for her vision. This approach allows for deeper exploration of a topic and the sharing of valuable insights while maintaining creative freedom.
Anna Bach, a talented illustrator and animator, continues to inspire many with her unique approach to creativity and original style. Her works are distinguished by vibrant colors and detailed characters, making them appealing to a wide audience. Anna actively shares her experience and skills, which helps develop the creativity of other artists and animators. Her work serves as a source of inspiration and motivation for those who strive for self-expression in art.

Rebranding of the Slavyansky Dvor cafe: How Arina Khramova turned an ordinary establishment into a unique one
The Slavyansky Dvor café in Krasnoyarsk, which has been operating for over 15 years, has updated its visual identity thanks to the thesis project of Arina Khramova, a master's student at the Higher School of Economics. The establishment offers a wide selection of Eastern European and modern Western cuisine and also hosts banquets and corporate events. Previously, the café failed to stand out from its competitors due to its outdated design, which failed to attract the attention of customers. A refreshed style will help attract new customers and create a unique atmosphere for guests.
To create a striking branding, Arina developed an original font, logo, and minimalist color palette. This work is a striking example of a creative design approach that harmoniously combines modern and traditional elements. The unique font and logo enhance the brand's visual identity, while a thoughtful color palette helps it stand out from the competition.
Arina Khramova, inspired by Slavic aesthetics, describes it as "appropriate excess." This expression combines warmth and severity, reflecting cultural roots and traditions. Creating a unique identity that avoids a simplistic approach has become a true art. This requires finding a balance between history and modern trends, allowing for a harmonious visual representation that promotes the preservation of cultural heritage and its relevance in the modern world.
Project curator Leonid Slavin recommended starting with the font development, which became an important step in the formation of the visual language. Arina successfully combined modern typographic solutions with classic letters, contributing to a harmonious visual perception. This approach not only emphasized the project's uniqueness but also captured the target audience's attention, ensuring effective interaction with the content.
While working on the project, Arina immersed herself in the world of Slavic memes, which became a source of inspiration and helped her overcome her creative design fears. These memes added a touch of daring and enlivened the entire process, creating a unique and memorable image for the cafe. Using memes in the design not only brought originality but also made the project more relatable and understandable to the target audience, which is an important aspect of successful branding.
Creating unique letters that reflect Slavic culture was one of the main challenges during the process. Initially, Arina used traditional fonts, but on Leonid's recommendation, she began designing the letters herself. This approach opened up new opportunities for creativity and experimentation, allowing her to create fonts with character and depth in keeping with Slavic traditions.
Using emoji in the font design was an interesting solution. Arina replaced traditional punctuation marks with emoji, giving the project a modern feel. As a result, only carefully crafted symbols were selected, including emoticons, which became a vibrant accent in the design. This approach not only refreshes the visual experience but also makes the text more expressive and engaging for viewers, which is essential for successful information comprehension.
Arina Khramova, a designer, masterfully combines traditional elements and modern trends in her designs, creating unique brands. Her work is distinguished by the harmony between classic and contemporary styles, ensuring that each project attracts attention. Khramova demonstrates how to effectively integrate historical motifs into a modern context, which makes her approach to design relevant and in-demand.




Illustrated story about birds: Anna's work Anna Evdokimova's bird-themed project is a striking example of springtime inspiration in art. Her illustrations, with irony and humor, illustrate the daily lives of common birds. This project not only draws attention to the world of birds but also highlights their unique characteristics and behavior, making it relevant to a wide audience. Anna successfully combines artistic expression with observations of nature, creating works that inspire and spark interest in ecology and bird conservation.



The "Bird Rules" project is a personal creative experiment that is not associated with commercial orders. Anna uses the created images to decorate her stories on the Behance platform, where she offers her design services for various projects. This project allows her to showcase her skills and attract clients interested in creative design solutions.
Evdokimova emphasizes bright and vibrant illustrations, but in this project, she chose a minimalist style. This decision allows viewers to focus on the content. The new brushes purchased for this type of work were put to good use, and the final result exceeded expectations—the illustrations are joyful and harmonious.
Anna is passionate about developing unique ideas for her projects, preferring to work without limitations or boundaries. This gives her the opportunity to explore unconventional themes rarely encountered in the professional environment. For example, drawing a dog exploring the streets of New York City is an original approach that sets her work apart from others. This creative approach allows Anna to bring fresh ideas to the art world and leave her mark on the creative industry.
Another important advantage is the possibility that after a project is published, clients may approach Anna with unique assignments. This fact has been repeatedly confirmed in her practice, demonstrating a high level of trust and professionalism.
Anna Evdokimova, a talented illustrator, continues to inspire her fans with unique projects and original illustrations. Each of Anna's works is distinguished by a vibrant style and attention to detail, making her work particularly sought after. Her illustrations are used in a variety of fields, from books to advertising materials, bringing a special atmosphere and artistic value to them. Anna actively shares her new projects, which allows her fans to stay up to date with the latest news and trends in the world of illustration.


Talatu's Unique Visual System from LINII Agency
Since 2022, the Talatu paint and varnish plant in Russia has been offering products that meet international standards and are adapted to local conditions. The branding, developed by LINII, embodies the “think global act local” philosophy, harmoniously combining Scandinavian style with industrial aesthetics. This allows Talatu to compete effectively in the market, focusing on both large commercial and government projects. The plant's products meet high quality and reliability requirements, which makes them attractive to a wide range of consumers.



When developing the identity, we avoided using standard symbols such as paint cans or painting tools. Our goal was to create not just a factory brand, but a corporate and consumer brand that accurately reflects the specifics of the products. Given the industrial nature of the factory, we opted for restrained and laconic solutions, as this space is not intended for tour programs or retail.
The color palette, photography style, and fonts were developed with an emphasis on minimalist Scandinavian style. We chose CoFo Sans, which stands out for the elegance of simple and rounded forms. For the paint collections, we additionally used serif fonts and a ribbon-style serif, which creates a unique combination of classic and modern elements. This harmonious combination creates a visually appealing and functional design that highlights the aesthetic values of Scandinavian style.
We were inspired by Scandinavian design, but sought to avoid stereotypes. Scandinavian style embraces not only minimalism but also original color combinations and natural motifs in patterns. We emphasize uniqueness and diversity that transcend conventional stereotypes to offer the true essence of Scandinavian design.
We sought to develop more than just a visual style, but to embody our brand philosophy and values. This statement underscores the uniqueness of our approach to design. Tyoma Semenov, creative director of LINII, notes that our goal is to create a deep connection between the brand and its audience, reflecting our key principles and ideals in every element.

Font Katya Daugel-Dauge is an experienced graphic designer with over five years of professional experience creating typefaces, identities, lettering, and logos. In 2024, she founded her own project, Dypedaces, where she presented a unique catalog of her original works. Her projects are distinguished by a creative approach and high quality of execution, which makes Katya a sought-after specialist in the field of graphic design.


At ESH Gruppa and as a freelancer, Katya creates unique lettering and custom fonts, drawing inspiration from the world around her. Many of her works are born spontaneously when she comes across interesting references or sketches that were not chosen by clients. These moments of inspiration allow her to create original and memorable fonts that resonate with viewers and clients.
Each font designed by Katya is not just a product, but an expression of her inner world and creative approach. "I don't know who will use these fonts," she notes, "I create them for myself because the process itself brings me joy." These unique fonts not only demonstrate her artistic vision but can also become a valuable tool for designers and creatives seeking original solutions for their projects.
Katya assembled a collection of fonts and decided to launch her own website. Along the way, she met a talented programmer with whom she began collaborating. Inspired by her love of brutalist websites, Katya developed the design for Dypedaces in Figma, which became the foundation of her unique visual style. This project combines originality and modernity, captivating users and creating a memorable user experience.
When the site launched, Katya realized that many of the fonts were still unfinished. Instead of being discouraged, she decided to use the "future fonts" concept, which allows users to pre-order unfinished fonts. This approach not only supports her creativity but also provides access to fonts that will be further developed in the future. In this way, Katya creates a unique opportunity for users to participate in the development of her fonts and receive updates as they improve.
Katya DD is a talented designer and font expert at ESH Gruppa, actively exploring the world of typography. Her work inspires many, demonstrating a unique approach to typeface art. Katya DD continues to develop her skills and share her knowledge, making her a significant figure in the field of design and typography.


Reading is an important component of personal and professional development. It allows you to expand your horizons, improve critical thinking skills, and enrich your vocabulary. Reading also helps you increase your knowledge in various fields, which can be useful both in your studies and in your career. Regularly reading books, articles, and research materials helps you stay up to date with current trends and news. Create a habit of reading every day, even if it is just a few pages. This way, you can significantly improve your skills and enrich your inner world.
Cyrillic and its fonts: 20 leading studios creating unique typographic solutions
Cyrillic is one of the most widely used alphabets in the world, used to write numerous languages. Creating fonts based on the Cyrillic alphabet requires special skill and attention to detail. In this context, 20 font studios stand out for their professionalism and creative approach. These studios develop fonts that not only meet modern typographic requirements but also preserve the cultural characteristics of the Cyrillic alphabet. Their work includes both classic and modern fonts, suitable for a variety of applications, from print to web design. If you're looking for high-quality Cyrillic fonts, check out these studios' portfolios to find the perfect solution for your project.
Vlad Burakov's poster work for the Sovremennik Theater
In April 2023, the Sovremennik Theater announced a competition to create posters for performances at the Neformat festival. Students and young designers, including Vlad Burakov from the School of Design, presented their creative work. A jury of experienced curators and directors selected the best posters, and two of Vlad's works were displayed on stands in front of the theater entrance. This was a significant achievement for the young designer, highlighting his talent and creativity. Participation in such a prestigious competition opens new opportunities for professional growth and recognition in the world of design.

Vlad Burakov's work inspires both himself and the audience. His poster became the starting point for his first visit to the theater. In his third year of study, Vlad and his colleagues created posters for the Praktika Theatre, which opened up new horizons for him in contemporary theatre. Previously, he had only experienced classical productions, which he attended as a child. Now, his works not only reflect his personal vision but also draw attention to contemporary theatre art.
For Vlad, theatre represents not only visual images but also a significant source of emotion. He believes that "theatre is, above all, people," emphasizing the importance of human interaction on stage. This interaction creates a unique atmosphere where audiences can immerse themselves in the characters' experiences and empathize with their fates. For him, theatre is an art that unites people, allowing them to share feelings and experiences through live communication and interaction.
When designing the poster for the play "The Cherry Orchard," Vlad did not reread the play, but drew inspiration from photographs from rehearsals. One image that particularly impressed him was the actress's cherry blossom-like hairstyle. This inspired him to create a second version of the poster in just 20 minutes, while the first, which he spent several hours working on, went unnoticed. This approach demonstrates how visual elements can inspire creative solutions and emphasizes the importance of imagery in a theatrical production.
The play "Lyceum" explores the theme of youth unity, united by a common goal. Vlad's design illustrates this concept through overlapping letters, with each letter partially cut out. This creates the effect of isolated layers, unreadable individually, but together they form the coherent word "Lyceum." This approach emphasizes the importance of teamwork and mutual understanding among young people, which is the key message of the play.
Vlad has been collaborating with Yuri Ivanovich Gulitov, a recognized expert and teacher in the field of poster design, for three years. Gulitov's regular visits to the Poster Lab not only inspire Vlad to create new projects but also help him refine his professional design skills. This collaboration allows Vlad to deepen his knowledge of contemporary trends in poster design and apply them in his practice.
Vlad Burakov is a professional designer with extensive experience in various design fields. He specializes in creating unique visual solutions that help brands stand out in the marketplace. Vlad pays particular attention to detail and strives for harmony in every project. His work is distinguished by its creativity and modern approach, allowing him to successfully complete projects of any complexity. In his works, Vlad combines innovative ideas and functionality, which makes his designs not only aesthetically pleasing but also user-friendly.

Guy Bourdin: Influence on Fashion Photography and Inna's Project Tshai
Web designer Inna Tshai's recent longread offers a deep dive into the work of Guy Bourdin, a prominent French fashion photographer who revolutionized commercial photography. His unique style and approach to photography were a true revelation for the fashion industry, leaving a lasting mark on its history. Bourdin's work not only inspired countless photographers but also changed the perception of fashion aesthetics, bringing new ideas and concepts to the world of photography.



Inna Tskhai shares her experience: "I spent a long time searching for inspiration to create a longread, and when I came across the work of Guy Bourdin, I realized that this was exactly what I needed. His unique style and approach to fashion photography are impressive and inspiring. Bourdin always strived to go beyond generally accepted standards, which became the basis for my project."
The structure of the visual content of the longread is inspired by Bourdin's character and work. His eccentric and surreal images formed the basis for the compositions and layout of the text. Inna notes: "I wanted to create a text that would reflect the uniqueness and originality of his photographs. Unconventional text formats not only allow for more information but also help control the reader's attention. This approach makes the longread more engaging and interactive, which promotes better information comprehension.
In choosing fonts, Inna emphasizes Bourdin's contradictory nature. He often broke boundaries in his quest for self-expression. The primary font, Macpaw Fixel, harmoniously balances the design elements, while the secondary font, Druzhok, accentuates the "sharpness" of his work. This approach to typography helps create a unique atmosphere and convey the essence of Bourdin's work, making his work more expressive and memorable.
Inna Tshai, a web designer, presents a unique project that combines information and inspiration. Bourdin has become a symbol of creativity and innovation in the fashion industry, and his legacy continues to influence a new generation of designers and photographers. This project highlights important aspects of his work, demonstrating how Bourdin's ideas shape contemporary trends in design and photography. Diving into his work allows for a better understanding of how originality and style can be combined, making this project an essential resource for those seeking to advance in the fashion world.

Wooden toys Wooden yooden kukluden by Katya Golovanova
Katya Golovanova is an outstanding book illustrator and teacher, known for her unique project Wooden Yooden Kukluden. This project was inspired by a course on northern carved toys at Alexey Bratchenko’s workshop “We Are Made of Wood.” Katya’s works combine artistic skill and traditional techniques, making her contribution to the contemporary art of illustration significant.
This spring, Katya presented her new photo story without a plot, called “Wooden guys and flowers.” This work attracted the attention of art connoisseurs and toy collectors. The photographs showcase a unique combination of wooden figures and bright colors, creating a harmonious atmosphere. “Wooden guys and flowers” has become a striking example of a modern artistic approach to creating visual stories, emphasizing the beauty and originality of toys in the context of nature.


For Katya, toys are not just objects, but real works of art that can become an important part of collecting and interacting with the world around her. She prefers to always have toys at hand so she can take them with her on trips and discover new spaces with them. For her, every toy is more than just an object; it's an opportunity for creativity and self-expression in any setting.
Katya views toys as independent objects, comparing them to sculptures. In the future, she'll be interested in combining toys with books, creating sketches and carving them from wood. This will allow her to integrate toys into real spaces, where they will exist not only as play objects but also as elements of artistic graphics. This combination will expand the perception of toys and create new opportunities for creativity.
The images she creates often have no obvious connection to one another. This opens the possibility of discovering unexpected associations and creating new stories when the toys are placed next to each other. Each toy takes on its own unique life, and new narratives are formed during play. This ability to interpret and interact between objects fosters the development of imagination and creativity, making the play process more intense and engaging.
Katya's toy creation is based on an intuitive and organic approach. She draws inspiration from everyday life, closely observing people and nature. Each new image can emerge from a chance encounter or something seen on the street, making the process unique and original. This creative approach transforms each toy into more than just a product, but a reflection of the surrounding world, captivating and engaging children and their parents.
Katya actively creates illustrations and toys, but her graphic preferences are clearly reflected in each of her works. She believes that toys can function as sculptures and interior design elements. This understanding opens up new possibilities for experimenting with form and color, allowing her to create unique and expressive objects that are not only pleasing to the eye but also stylish accents in any interior.
Working with wood requires patience and physical strength, which is part of the appeal of the process for Katya. She uses hand tools to carve and paint her toys, making each one unique and imbued with soul. This approach allows us to create not only beautiful but also high-quality products that make excellent gifts or decorative elements. Katya pays attention to every detail, which emphasizes the individuality and high quality of her work.
Creative crises are an inevitable part of every artist's journey. Nevertheless, the process of creating toys, despite its labor-intensive nature, fosters discipline and helps focus on the work. Using different materials and working methods not only enriches the artist's experience but also sparks new ideas, which is an important aspect in developing creative potential. Changing approaches to toy making opens new horizons, allowing the artist to find inspiration in the most unexpected places.
Katya Golovanova is a talented illustrator and founder of the Wooden Yooden Kukluden brand. She specializes in creating unique wooden dolls that attract attention with their artistic execution and original design. Katya's work is distinguished by high quality, attention to detail, and the use of environmentally friendly materials. With her creative approach, she inspires many people and emphasizes the importance of individuality in every piece of art. Wooden yooden kukluden is not just a brand, but a whole story told through each doll.

Creating an identity for the Flatloops sound studio by Together With
Together With You design studio has developed a new visual identity for Flatloops, a unique recording and equipment rental studio. This project demonstrates how graphic design can effectively convey the essence of a music brand. Flatloops' new visual style emphasizes the studio's creativity and professionalism, creating a memorable image in the recording market. The visual elements used in the identity harmoniously blend with the music and atmosphere, attracting the attention of the target audience and strengthening the brand.
When developing the visual system, the designers emphasized that sounds represent not only sound waves but also expressive ideas. The main symbol incorporates an element of endless movement and the concept of teleportation. The logo with connected double "o"s brings playfulness and dynamism, and the typography symbolizes a metaphor for random thoughts, emphasizing the creative process. This approach allows for a deeper understanding of the connection between sound and ideas, making their visual presentation more engaging and memorable.



Unique interior of Amby salon by KIDZ: a combination of aesthetics and comfort
KIDZ studio, distinguished by its innovative solutions in architecture and interior design, announced a new project - Amby salon of aesthetic services. This salon focuses on self-care, eliminating traditional gender stereotypes. The space is designed with each client's needs in mind, offering a unique and comfortable self-care experience. Amby is an ideal place for everyone who values individuality and strives for harmony in their appearance and inner state.


The Amby project is a shining example of successful collaboration between clients and designers. The KIDZ team deeply immersed themselves in the clients' vision, which enabled them to develop a comprehensive design project without the need for significant revisions. This case highlights the importance of effective communication for the success of any project. Coordinated work and understanding of client needs are key factors in creating a quality product.
Dmitry Mironov, Head of Communications at KIDZ Studio, emphasized the importance of understanding the client's needs from the very beginning of the process. This is key to achieving a successful outcome. In modern business, knowledge of customer expectations and preferences allows you to create more effective strategies and solutions, which in turn leads to increased customer satisfaction and loyalty.

In the process of creating the mood board, A harmonious combination of feminine and masculine aesthetics was applied. Images of Barbie and Patrick Bateman's character from the film "American Psycho" were used as a source of inspiration. These images embody confidence and attention to detail, which are fundamental in the field of aesthetic services. This approach allows us to create a unique visual language that reflects modern trends and attracts the attention of the target audience.
The Amby interior harmoniously combines severity and softness, creating a unique atmosphere. The handmade textile carpet has become not only a symbol of the brand but also the embodiment of its philosophy: "Amby is a cloud of beauty, comfort, and tranquility." All interior elements were selected with particular care and in accordance with the overall concept, achieving a perfect balance between aesthetics and functionality. Every element in the Amby interior is designed to create a sense of comfort and tranquility, making the space comfortable for living and relaxing.
The choice of a deep coral pink color is based on modern interior design trends. The main goal was to create a new and fresh space with a touch of playfulness. Simply repainting the ceiling in a single color achieved the desired visual effect, giving the room a unique and stylish feel. This approach makes the interior brighter and more inviting, which fits perfectly with the modern design concept.
The team faced challenges related to time constraints. Lease conditions often impose their own restrictions, but the concept was approved by the clients from the first presentation. Minor adjustments during the development process did not significantly affect the overall style and perception of the Amby project.
ArianNa Mikaya, architect, emphasized the importance of adaptation and prompt response to changes in the project. In modern architectural design, the ability to quickly respond to new conditions and client requirements is a key factor in the successful implementation of projects. An adaptive approach allows you not only to effectively solve emerging problems but also to maximize the potential of each idea, ensuring high quality and functionality of the final product.

Graphic Designer PRO: 5 Steps to a Successful Career
Want to become a graphic designer? Learn 5 steps to creating a portfolio and a successful career! Read the article.
Find out more
