Behance's Best Projects of April: 7 Inspiring Works

Contents:

• Récré: Rekindling the Inner Child
• Unique Visual Style for Board Games from Incognito
• Le Mochi Glacé: A New Era of Japanese Dessert
• Modern Solutions from Inzmo
• Faces: Melbourne's New Cultural Media

Récré: Rekindling the Inner Child

When Canada's largest independent design studio decides to create a unique mini-brand focused on harking back to the carefree moments of childhood, the result is Récré Recess. LG2 designers were inspired by vivid memories of fun games on school playgrounds. This inspiration resulted in collectible goods and interactive games that are presented at annual events organized by the studio. Thus, Récré Recess not only brings back nostalgic moments but also creates a unique experience that promotes interaction and joy.

The concept is based on the synthesis of street and sports culture, complemented by elements of classical modernism. Inspiration from the works of artists such as Henri Matisse, particularly his piece "Dance," led to the creation of unique design solutions. The result is original patches with playful illustrations that seamlessly complement striped scarves. Caps and bags feature a logo in a style reminiscent of children's drawings, reflecting their spontaneous perception of the world. These elements highlight the connection between art and everyday life, creating a modern and appealing image.

Unique visual style for board games from Incognito

Brazilian designer Gustavo Estevan, known under the pseudonym fixgu, has developed an original visual style for the company Incognito, which produces board games and cards. With interest in board games growing, unique design plays a crucial role in attracting consumer attention. High-quality visual content helps differentiate a business and create a memorable brand image, which is especially important in a competitive environment. Unique graphic solutions and a well-thought-out style help Incognito not only attract new customers but also retain the interest of existing ones, fostering the growth of the board game community.

While board games are becoming increasingly popular, many publishers lack a vibrant and memorable visual style. Estevan stands out, using cheerful shades of lime green, pink, and purple, along with vibrant illustrations often associated with digital products. His work plays with pop culture elements, including images of twenty-sided dice, Uno cards, and a wizard's hat. This makes his creations particularly appealing to a wide audience and helps him stand out in the crowded board game market. Estevan successfully combines originality and recognition, which helps create a unique brand in the world of board games.

Le Mochi Glacé: A New Era of Japanese Dessert

Le Mochi Glacé is not just a brand, but a symbol of Japanese sweet culture, which is actively promoted by Tiliz. This organization has significantly strengthened mochi's position on the French gastronomic scene and aims to make this unique dessert more appealing to a younger audience. Mochi, with its soft texture and diverse flavors, is becoming increasingly popular, and Le Mochi Glacé offers innovative variations on the traditional recipe. Packaged with care and aesthetics, these desserts not only delight the eye but also offer unforgettable taste sensations. Tiliz continues to develop its mochi promotion strategy, actively engaging young people in the world of Japanese sweets through creative marketing campaigns and unique offers. To achieve this goal, Tiliz collaborated with the talented artist Clémence Gouy, known for her bright and bold imagery. Gouy, with her unique visual style, developed a new packaging concept that conveys a spirit of freedom and is in line with contemporary trends. This packaging not only attracts attention but also emphasizes the brand's personality, which contributes to its successful positioning in the market.

Gui adheres to a minimalist style in his visual materials, emphasizing rich, monochromatic backgrounds. Although Le Mochi Glacé is not associated with gambling, Gui uses the metaphor of a card game to create a dynamic and fresh perception of the brand. This helps emphasize the uniqueness of mochi and its ability to challenge traditional European desserts. This approach not only attracts attention but also helps distinguish the brand from competitors, making it more memorable and appealing to consumers.

Clémence emphasizes bright colors, bold fonts, and repeating text, imbuing the packaging with energy and expressiveness. Functional information is also prominent: the central square field with the product image and text appears harmonious and does not overwhelm the eye. The variety of colors on the packaging, corresponding to different tastes, significantly simplifies navigation for consumers. This creates an engaging visual experience and promotes better understanding of the product, which ultimately influences consumer choice.

Modern Solutions from Inzmo

Inzmo is a modern insurance company that stands out from traditional insurance organizations. Targeted at a young and technologically advanced audience, Inzmo creates a unique image that can attract attention. Innovative approaches to insurance make Inzmo an attractive choice for clients looking for flexible and convenient solutions.

Stepan Solodkov from Tabasco Agency was invited to update Inzmo's visual style. His main task was to develop a modern and attractive website that would fully reflect the unique atmosphere and values ​​​​of the Inzmo brand. The new web resource should not only attract user attention but also provide ease of navigation, which contributes to a better user experience and increased conversion.

Solodkov used bright colors, expressive fonts, and a minimalist approach, while adding unique elements. He created a series of simple yet playful images of various vehicles and real estate, which were complemented by photographs of people. This combination of toy-like and realistic styles helps clients understand that insurance is not only an important aspect of life, but also an accessible service. This visual approach helps make insurance more attractive and understandable to a wider audience.

Faces: Melbourne's New Cultural Media

Faces is a contemporary cultural media outlet based in Melbourne, Australia. The magazine's main goal is to showcase the diversity of local people, their lifestyles, and unique stories. Faces inspires readers to creative self-expression and embrace individuality. The magazine aims to bring together various cultural aspects, emphasizing the importance of originality and creativity in modern society.

Ochodias Studio's Creative Director, Manuel Vargas, shares his thoughts on the project: "We developed unique graphics, rich with strong personality, inspired by contemporary street visual culture. In collaboration with Israel Hernandez, we created playful doodles and original typefaces, forming a visual language that reflects creativity, kindness, and friendship. Our approach combines expressive elements of street culture with dynamic typography, creating an atmosphere that harmonizes with both street life and the spirit of social media. This project highlights the importance of creative expression and visual interaction in today's society, emphasizing uniqueness and inclusivity."

Every design element in Faces aims to evoke positive emotions and reflect the uniqueness of each person. Bright colors and expressive typefaces create an atmosphere that encourages interaction and the exchange of ideas between readers. This approach not only attracts attention but also creates a comfortable space for discussion and creativity.

Faces is more than just a magazine, but a powerful movement inspiring people to express themselves and be creative. Our platform is designed for those who want to share their stories and unique style, uniting creative minds into one community. Here everyone will find space for self-expression and the exchange of ideas, which promotes the development of individuality and creativity. Faces encourages its readers to be bold, open, and sincere in expressing themselves, creating an atmosphere of support and inspiration.