June's Best Projects on Behance: 5 Unique Works

Contents:

• Union: A Unique Restaurant in Long Beach
• Maestro Culinaire: The Art of Culinary Catering
• Eggs by Kotlina Natury: Nature and Sustainability
• Ashton Diner Rebrand: A New Look from LG2
• Another One Cafe: A New Gastronomic Perspective in Dubai

Union: A Unique Restaurant in Long Beach

Union is a unique restaurant located in the center of Long Beach, where Chef Eugene Santiago skillfully combines elements of Asian cuisine with Californian culinary traditions. The establishment offers visitors a unique gastronomic experience, combining fresh local ingredients with the exotic flavors of the East. Union has become a popular destination for gourmets who seek to discover new taste horizons and enjoy original dishes created with love and skill.

The design of the new logo and visual identity for Union was created by the studio Forth+Back. The designers used a thick grotesque font that attracts attention and creates a memorable image. An interesting element is the connection of the last three letters in the logo, which emphasizes the concept of unity and togetherness. This approach perfectly aligns with the restaurant's philosophy, emphasizing its commitment to creating a warm and welcoming atmosphere for guests.

The brand's color palette is key to shaping the overall atmosphere and perception. It includes eight interchangeable shades, including cream, lime, coffee, and black. These colors create a harmonious and attractive visual palette, which is particularly effective on matchboxes and other promotional materials. Using a thoughtful color scheme helps strengthen a brand and make it more memorable to consumers.

Maestro Culinaire: The Art of Culinary Catering

Maestro Culinaire is a leading catering company in Quebec, specializing in organizing events in convention centers. In celebration of its 30th anniversary, the company began a rebranding process, collaborating with the renowned Sid Lee studio. This move aims to refresh its image and improve the quality of its services, allowing the company to better meet modern market demands and customer expectations.

According to experts at Sid Lee, the rebranding process is a key step for a company, helping to highlight its unique style and philosophy. Rebranding not only refreshes the image but also strengthens the connection with the target audience, allowing for a better communication of the company's values ​​and mission. This strategic move can significantly enhance competitiveness in the marketplace and improve brand perception.

The graphic elements of the new logo represent a row of plates, reminiscent of a seating arrangement at a concert. The round shapes symbolize cutlery, which is the basis of table setting. The color palette is chosen from the shades used in Maestro Culinaire dishes. This visual style creates an atmosphere of craftsmanship and underscores the company's commitment to promoting local cuisine. The new logo reflects the brand's philosophy, emphasizing the quality and uniqueness of the dishes offered, which helps draw attention to the culinary art of the region.

Eggs from Kotlina Natury: Nature and Sustainability

Kotlina Natury is not just an egg producer from Poland, but an initiative that actively promotes the principles of healthy eating and inspires the creation of unique egg dishes. In partnership with the Podpunkt studio, the company developed a visual identity that reflects their philosophy and values. Kotlina Natury strives to provide high-quality eggs while promoting a healthy lifestyle and culinary creativity.

Podpunkt's designers emphasized natural motifs, using patterns inspired by the herbs and flowers typical of the farms where the chickens are raised. The minimalist design features monochromatic backgrounds with wild herbs, creating an atmosphere of harmony with nature. The digital space uses vibrant photographs against rich colors, emphasizing the freshness and organic nature of the products. This approach not only visually attracts attention but also creates associations with naturalness and eco-friendliness, which are especially important for today's consumers.

The range of promotional materials includes ceramic sets, kitchen aprons, canvas table mats, notebooks, calendars, business cards, and pens made from biodegradable materials. All products are completely free of plastic elements, underscoring the company's commitment to sustainability and environmentally friendly technologies. The choice of such materials helps reduce the negative impact on the environment and supports responsible consumption.

Kotlina Natury proudly offers products that have been carefully designed and manufactured without the use of graphic layouts or illusions. This approach ensures customers a high degree of authenticity and quality in each item. We strive to provide our customers with only the best products that reflect our commitment to natural materials and environmentally friendly technologies.

Ashton Diner Rebranding: A New Look from LG2

Canadian design studio LG2 has unveiled a new vision for the Ashton diner brand, focusing on one of the chain's key restaurants. During the project, the design team comprehensively redesigned the visual elements, creating a unified style that can be easily adapted to other Ashton establishments. This brand reimagining aims to strengthen its identity and attract a new customer base, making Ashton eateries more recognizable and appealing in the marketplace.

LG2 Studio emphasized the importance of creating a unique ambiance for visitors. They shared details of the transformation process, which involved the use of innovative design solutions and attention to detail. Creating a unique space not only enhances comfort but also promotes brand recall, which in turn influences customer loyalty. As a result, the transformation is not simply a change in appearance, but a comprehensive approach to creating an experience that leaves a positive impression on every visitor.

A key element of the new design is the triple red line, inspired by iconic neon lighting. This line permeates all touchpoints in the graphic system, creating a cozy and inviting atmosphere. This concept is evident in both the exterior and interior. The use of curved lines, neon lighting, and a red tin roof evokes the original 1969 van, preserving the brand's spirit and traditions. The new design not only attracts attention but also creates a unique identity, making it memorable for customers.

Another One Cafe: A New Gastronomic Perspective in Dubai

Dubai continues to amaze with its unique establishments, and Another One Cafe is a shining example of this. This restaurant not only offers a diverse menu but also attracts visitors with its creative approach and playful humor. For example, when guests ask, "How many restaurants are there on this planet?" the answer is, "Add one more!" Such witty interactions make a visit to Another One more than just a meal, but a truly memorable experience.

This café, designed by Heavy Studio, draws attention with its stylish and minimalist design. The use of simple square and rectangular shapes creates unique visual images that reflect local landmarks, postage stamps, and even fruit. These elements blend harmoniously with the café's core concept, emphasizing its individuality and creating a unique atmosphere.

The café's design, while seemingly simple, features a mosaic structure, allowing the interior to be easily adapted to various concepts and events. A subdued color palette of blue and beige elements creates a cozy and tranquil atmosphere. The menu is displayed on a beige background with blue text, ensuring easy readability and blending harmoniously with the overall style. This design approach allows us to create a comfortable space for visitors, where they can enjoy not only delicious food, but also a pleasant atmosphere.