Maison Martin Margiela: Not Just Jackets, Eau de Toilette, and White

Contents:

• Margiela and Belgium
• Margiela and Gaultier
• Margiela and Meirens
• Margiela and Recycling
• Margiela and the Rest of Fashion
• Margiela without Margiela
• Margiela with Galliano

In this article, we will take a closer look at the concept of the "plus one" of the Antwerp Six, and also analyze the meaning of anonymity and white in the designs of the Maison Margiela brand. The anonymity inherent in this brand symbolizes the rejection of individualism and the emphasis on ideas and concepts, rather than the personality of the designer. White in the designs of Maison Margiela represents purity, minimalism and versatility, creating space for interpretation and self-expression. These elements make the brand unique and arouse the interest of both fashion fans and critics.

Margiela and Belgium

On April 9, 1957, Martin Margiela was born in the small town of Genk, located in the Flemish region of Belgium. Genk in the 20th century became an important industrial center of the country, famous for its coal mines. To maintain these mines, the government brought in foreign workers from Italy, Turkey, Morocco, Greece, and Spain, contributing to the region's cultural and economic diversity. Martin Margiela, one of the leading figures in Belgian fashion, continued the traditions of his hometown, bringing unique style and innovation to the world of haute couture.

Genk has become a model of a multicultural society thanks to waves of migration that brought a diversity of languages, traditions, and cultural characteristics. With the closure of the mines, many of the workers who migrated to the city decided to stay, contributing to the formation of a unique urban identity. This diversity enriches the Genk community and creates conditions for intercultural communication and cooperation.

In one of the rare interviews that Martin gave immediately after the completion During his studies, he shared memories of seeing a show on television featuring models André Courrèges and Paco Rabanne. That moment was decisive for him, and he realized that his true passion was fashion design. Martin realized that only in the world of fashion could he realize his ideas and creative potential, which determined his further path in the industry.

In 1977, he began his studies at the fashion department of the Royal Academy of Fine Arts in Antwerp, one of the most renowned fashion schools in Europe. Although he did not study with the designers of the Antwerp Six and was not part of their community, they shared the same academic environment, which influenced their work and styles. This unique atmosphere fostered the exchange of ideas and inspiration, shaping new directions in fashion.

After completing his studies at university, Margiela began his career as a freelance designer, collaborating with local boutiques. There are reports that he worked temporarily at Dior, but the most confirmed place of work before creating his own brand is the house of Jean-Paul Gaultier.

Margiela and Gaultier

In 1984, Margiela moved to Paris, which was an important step in his career. Paris, where fashion combines art and big business, provided him with the opportunities to realize his ambitions. He soon took a position as Jean-Paul Gaultier's assistant, creating sketches, preparing runway shows, and proposing new ideas. This experience laid the foundation for his subsequent success in the fashion world.

Gaultier later recalled that he initially intended to turn down Margiela's collaboration. He emphasized that he highly valued his work, but at the time his collections were being created, he had no need for an assistant of such caliber. Gaultier noted that Margiela already had all the necessary knowledge and experience to become a leader in the fashion industry and hold shows in Paris.

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The Eiffel Tower is an iconic landmark of Paris and one of the most recognizable symbols of France. Built in 1889 for the World's Fair, it is a true work of engineering art. At 300 meters tall, the Eiffel Tower is one of the tallest structures in the world.

Every year, millions of tourists visit this magnificent structure to enjoy breathtaking views of Paris from its observation decks. In addition to attracting attention for its architecture, the Eiffel Tower also serves as a venue for various events and exhibitions.

Since its opening, the Eiffel Tower has undergone several changes, including the addition of lighting and renovations to the observation decks. It is not only a tourist attraction but also an important cultural symbol, embodying the romance and style of Paris. A visit to the Eiffel Tower is a must for any traveler seeking to learn more about French culture and history.

In 1987, Martin ended his collaboration with Gaultier to focus on his own projects. That same year, he visited Japan, a trip that had a significant impact on his design approach. Martin discovered the concept of layering in clothing, explored the principles of natural deconstruction, and reimagined Western fashion. This experience became fundamental in his creative work and inspired the creation of unique collections that combined elements of Eastern and Western aesthetics.

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Masters of Taste: Leading Designers of Contemporary Japan

Modern Japan is known for its unique design approaches that combine tradition and innovation. As masters of taste, the country's designers are setting new aesthetic standards in various fields, from fashion to interiors. Their work reflects a deep understanding of balance, functionality, and beauty, making Japanese design recognizable and sought-after on the international stage.

Masters of Japanese design significantly contribute to the development of global trends, creating unique products that highlight Japan's cultural characteristics. They use local materials and adhere to a minimalist philosophy, allowing them to create harmonious and stylish designs. Thus, Japanese designers not only preserve traditions but also actively contribute to the formation of contemporary taste, inspiring a new generation of creators around the world.

An in-depth study of the works of these masters allows us to understand how Japanese aesthetics influence contemporary design trends. Importantly, their influence extends beyond Japan, penetrating various spheres of life and culture in other countries. These masters of taste serve as a source of inspiration for designers and artists striving to create something unique and meaningful.

In Japan, he was inspired by the famous Tabi shoes while observing merchants in Tokyo wearing cotton "chuni" with a split toe. This observation became the catalyst for the creation of unique leather shoes with a high, round heel. This style combines the traditions of Japanese culture and modern fashion trends, which makes it relevant in the global market.

Margiela and Meirens

In 1988, Maison Martin Margiela was founded. Jenny Meirens, the designer's creative and business partner, played a key role in its development. She owned a designer clothing store in Brussels and quickly recognized Margiela's outstanding talent when they met. This union laid the foundation for a unique style that would go on to have a significant impact on the fashion world. Maison Martin Margiela is known for its innovative approach and bold experiments with form and texture, which has captured the attention of fashion connoisseurs around the world.

The Maison Martin Margiela brand is correctly pronounced "Mizon Martin Margiela," which means "House of Martin Margiela" in French. A misspelling, found in some sources, sounds like "Maison Martin Margiela." Maison Martin Margiela is known for its unique approach to fashion and design, making it one of the most influential brands in the world of high fashion.

The designer's name is pronounced differently depending on the language. In Belgian, it is Martin Margiela, in French it is Martin Margiela, and in English it is Martin Margiela. The English pronunciation, Martin Margiela, is the most common and its use is not considered an error.

Meirens presented a unique opportunity to purchase Martan collections at her innovative Crea store, which opened at the beginning of the year on Place Sainte-Catherine in Brussels. This area is known for its fish markets, but is now also becoming a fashion hub thanks to new concepts and proposals. The exhibition will last only a week, making this event especially attractive for lovers of fashion and stylish updates.

Crea Meirens has assembled a collection that includes works by Belgian modernists, avant-garde French designer Claude Montand, and Japanese designer Yohji Yamamoto, who has recently announced himself on the Parisian fashion scene. His work has generated considerable interest and discussion. People come to Crea Meirens for an alternative aesthetic that departs from the traditional jolie madame style.

The idea for Maison Martin Margiela originated in a small bar in Mantua, Italy. For this project, Meirens focused on business strategy, while Margiela handled creative management. Their collaboration became the foundation for a unique approach to fashion, combining innovation and commercial efficiency. Maison Martin Margiela quickly gained recognition for its originality and unconventional vision, making the brand one of the most influential in the industry.

Jenny, who retired in 2003, actively collaborated with Martin for 16 years, shaping contemporary trends in the fashion world.

Deconstruction, in the Margiela concept, is not only a literal tailoring technique, including visible stitches, linings, seams, and darts, but also a symbolic solution that expresses the essence of "splitting" traditional practices in the fashion industry. This applies to everything from tailoring to label design and show organization. Margiela uses deconstruction as a way to rethink fashion, which allows for the creation of unique and innovative pieces that reflect contemporary trends and challenges.

In the spring/summer 1989 collection, the designer used deconstruction, exposed seams, and recycled materials. These elements became iconic for the style of the time, emphasizing an innovative approach to fashion and sustainability. The use of recycled materials in design was an important step towards environmental responsibility, which remains relevant today.

Performance in fashion. In 1990, the Maison Margiela show was held in a disadvantaged suburb of Paris. To organize the event, Martin and Jenny involved local children, which added uniqueness and depth to the event. This approach became a landmark moment in fashion history, demonstrating how social context and local culture can influence the perception of a collection.

This approach to show organization has become an important strategy in the world of fashion. When the place and the event do not inherently coincide, it encourages viewers to think more deeply about the mechanics and meaning of fashion. This creates a unique atmosphere in which participants can rethink traditional ideas about the fashion industry. As a result, such contrasting combinations become catalysts for discussion and analysis of fashion trends and their impact on society.

In the spring of 1993, Maison Martin Margiela held a unique double show, which consisted of an all-white and all-black collection. The event took place on both sides of the Montmartre Cemetery, creating an atmosphere of contrast and drama. In the fall of 1997, the collection was presented in three different Parisian locations, with models wearing wigs made from antique fur coats and traveling in a rented bus. They were accompanied by a brass band from Belgium, which added a special festivity and sentimentality to this memorable event.

Anonymity in the fashion world. While many designers strive for fame and recognition by following industry trends, Margiela chose a different path. He focused media attention on his creations, not on himself. This approach allowed him to create a unique image and emphasize the significance of his work in the fashion world.

He rarely gave interviews as a couturier and almost never appeared on screen; only a few photographs can be found online in which he is clearly captured. He never appeared on the catwalk to greet the public. In the biographical film "Martin Margiela: In His Own Words," we hear only his voice. Few of his inner circle know what he looks like, although Jean-Paul Gaultier claims that "Martin is very tall."

Designers, staff, and models remain anonymous. In the 1990s, Margiela and his team preferred to communicate with journalists via fax, and later, by email, avoiding in-person meetings. Press releases used the pronoun "we," never using "I." This approach emphasizes the collective nature of creativity and creates a unique atmosphere around the brand.

Diversity. This is where Margiela and Meirens were ahead of their time, inviting not only traditional models to castings, but also people with different body types. This approach not only expanded the boundaries of the fashion industry, but also contributed to a more inclusive and diverse idea of ​​beauty.

“It’s actually easier to try on professional models,” Meirens noted in one of her interviews. “However, I don’t agree with the idea that women should fit an ideal. I’m much more interested in working with an ordinary woman with a bright personality. I choose a strong woman over a simply beautiful one."

White and white paint. "If she perceives the world in black tones, I see it in white. This is necessary for complete symbiosis," Martin says of Jenny. White symbolizes purity and harmony, creating a contrast with dark shades. In art and design, white paint is often used to create a sense of light and space. It helps to highlight details and bring freshness to any setting. White has the ability to unite various elements, creating balance and comfort.

White has become a key element of the brand's interiors and identity since its inception. The staff uniforms are white coats, typical of tailors in the Haute Couture ateliers. This choice of color emphasizes elegance and professionalism, creating an atmosphere of purity and sophistication, which is an important aspect in the world of fashion and design. White also symbolizes high quality and attention to detail, making it the perfect backdrop for showcasing the craftsmanship and exclusivity of the brand's products.

White symbolizes both strength and fragility, reflecting the passage of time. It is an expression of unity, purity, and honesty. White is not limited to a single shade; it encompasses a multitude of tones, each with its own meaning and unique beauty. In design and art, white is often used to create a sense of space and lightness, emphasizing the importance of details and textures. Its variety of shades allows for harmony in any combination.

Maison Martin Margiela represents a unique approach to fashion that combines avant-garde style and unrivaled craftsmanship. The brand is known for its innovative concepts and bold design solutions, allowing it to stand out from traditional fashion brands. Using unconventional materials and techniques, Maison Martin Margiela creates clothing that not only emphasizes individuality but also challenges accepted norms. Each new collection is an exploration of the boundaries of fashion, where art and creativity combine. Maison Martin Margiela continues to inspire a new generation of designers and fashion enthusiasts, remaining a symbol of originality and self-expression in the fashion world.

The passage of time is best demonstrated by chips and other defects in the matte white paint, which inevitably appear with use. These defects become especially noticeable and highlight the degree of wear on the surface. Correct understanding and visualization of these changes are important for assessing the condition of objects and making decisions about the need for repair or renovation.

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White color in psychology and branding: meaning and influence

White plays an important role in the psychology of perception and is a powerful tool in marketing. It is associated with purity, simplicity, and freshness, which makes it a popular choice for many well-known brands. Using white helps create a sense of calm and trust, which is especially important for companies seeking to establish strong relationships with customers. Many well-known brands incorporate white into their visual identities. For example, Apple uses white in its logo and product designs, emphasizing elegance and modernity. Nike also uses white as part of its minimalist approach, creating associations with quality and reliability. Thus, white not only attracts attention but also helps evoke certain emotions and associations in consumers. For brands striving to create an image of purity and simplicity, using white can be a key element in their promotional strategy. It's important to consider that color perception can vary across cultural contexts, so brands should carefully analyze their target audience before choosing a color palette.

In conclusion, white is a powerful tool in psychology and branding, contributing to the formation of a positive image and consumer trust.

Numbers play a key role in Margiela's fashion, representing a unique approach to organizing collections. Each item is assigned a number from 0 to 23, and circled numbers on the labels indicate the item's belonging to a specific series. This method not only emphasizes the originality of each piece but also creates an interesting element for collectors and fans of the brand. The numbering system adds depth and structure to the world of fashion, making each piece part of a larger concept.

Margiela and Recycling

In 1992, the fashion house presented a collection with Replica labels, which translates as "copy". These labels indicated the origin of the products. The clothes and accessories in the collection carefully reproduced the designs of vintage samples, combining elements of retro style and a modern approach to fashion. This line became a symbol of respect for classic forms and traditions, bringing notes of history to the modern wardrobe.

For Martin, as a fashion designer, these aspects were important, which was reflected in the visual language of his house. Replicas became an integral part of his collections and regularly appeared each season.

The autumn-winter 1992/1993 collection show took place in a Salvation Army store, where conceptual fashion was combined with second-hand aesthetics. The event showcased a unique blend of high fashion trends and affordable recycled goods, drawing attention to issues of sustainable fashion and recycling.

In 1993, Margiela presented a unique collection created from unused theater costumes. He was inspired by the "spirit of memory" contained in these worn-out outfits, which reflected stories from the Renaissance to the French Revolution. This was not just second-hand grunge, but carefully constructed jackets, form-fitting silhouettes, light skirts, and loose trousers, made in white and beige tones. The models were complemented by embellishments made from packaging tape and leaves, which gave the looks a special originality and creativity. This collection became a landmark, highlighting Margiela's unique approach to fashion and his ability to transform history into contemporary forms.

Launching the Artisanal line in 1990, the designer offered unique pieces made from recycled materials, becoming one of the pioneers of the upcycling concept long before it was popularized. This was a response to the traditional haute couture atelier system, where he adopted standards of the highest craftsmanship and meticulous workmanship while rejecting the use of expensive materials typical of Haute Couture. Thus, Artisanal not only demonstrated an innovative approach to design but also laid the foundations for sustainable fashion, which is relevant to this day.

Margiela emphasized that true luxury lies not in expensive materials, but in handcraft, creativity, and craftsmanship. An interesting aspect of his work is the accompanying texts that accompany the products, which indicate the time spent on their creation. For example, a boa crafted from paper balls in the shape of a fox took 55 hours to assemble, while an evening coat made from vintage sequin tops took 42 hours. These details highlight the uniqueness and labor-intensive nature of each piece, making them not just garments but true works of art.

Artisanal collections are based on recycled materials and fabrics found at flea markets, including tea dresses from the 1940s. This approach combines conceptualism with a unique sense of humor. The House of Margiela uses accessible and affordable sources to create luxury pieces. Sometimes these materials have an ephemeral quality: peeling paint, mud, or ice, the embellishments of which melt right during the show. This style highlights the importance of sustainability and creativity in fashion, demonstrating how something valuable can be created from everyday objects.

Margiela and

In 1997, Martin Margiela was appointed Creative Director of women's ready-to-wear at Hermès. This move marked a significant milestone for both the designer and the brand, known for its exceptional quality and elegance. Under Margiela's leadership, Hermès was able to incorporate innovative ideas into its traditional design approach, attracting the attention of the fashion industry and strengthening the brand's market position.

When Jean-Louis Dumas, CEO of Hermès, asked Margiela to create women's collections for the brand, it was a bold decision. At the time, the fashion industry was emphasizing the recruitment of renowned designers to revive classic fashion houses whose luster had begun to fade in the face of the new fashions of the 1990s. However, Hermès, the epitome of Parisian opulence and heavy luxury, chose Margiela—a conceptual rebel and anonymous creator. This decision marked a significant step in changing the way fashion is perceived and designed, opening new horizons for the brand and the industry itself.

Many are interested in how an avant-garde designer might interpret the refined aesthetic of the legendary French luxury brand. Kaat Debo, director of the Antwerp Fashion Museum and curator of the exhibition "Margiela: The Hermès Years", noted that the image of Martin cutting the Kelly bag in half has generated considerable interest and discussion. This highlights the designer's unique approach to classic shapes and materials, creating new meanings in the worlds of fashion and art.

The public and the press took notice of Hermès's monochrome pieces, distinguished by their calm design and impeccable quality. This was disappointing, as many were expecting clothes that could impress in the same way as Maison Martin Margiela's collections. Hermès, known for its style and elegance, presented pieces that emphasized simplicity and sophistication, but failed to satisfy the audience's requests for bright and extravagant solutions.

During his tenure at Hermès, Martin continued to manage his own brand and create new collections. One such collection was the iconic Stockman, inspired by tailor's mannequins, which emphasized the uniqueness and craftsmanship in the design.

In 2002, the OTB group, led by Renzo Rosso, acquired a controlling stake in Maison Martin Margiela. In the following decade, Rosso, the founder of the Diesel brand, also acquired the luxury brands Marni and Viktor & Rolf, which are known for their conceptual approaches to fashion. These deals strengthened OTB's position in the high fashion market and emphasized the company's commitment to innovation and originality in design.

In 2009, Martin Margiela left Maison Martin Margiela, although this event was not announced explicitly. In a statement at the Belgian Fashion Awards 2018, the designer cited social media as one of the reasons for his departure from fashion. He emphasized that they "cancel the element of surprise," which has always been important to his work. Martin Margiela, known for his avant-garde approach and unique style, left a significant mark on the fashion world, and his decision to leave the brand became a topic of discussion among fans and industry experts.

The last collection worked on by the founder and creator was released in the spring/summer 2009 season. This collection became the final chord in the designer's career, reflecting his unique style and vision of fashion.

Despite two decades in the world of fashion, Martin Margiela continues to be one of the most enigmatic figures in this industry. This may explain why many designers turn to his archives for inspiration. The influence of the fashion house Maison Margiela is difficult to overstate: brands such as Vetements, modern Balenciaga, Vejas, Marques Almeida and Jacquemus undoubtedly draw their aesthetic foundation from Margiela's work. His unique approach to design and creativity continue to have a significant influence on modern fashion, making his legacy relevant and in demand among new generations of designers.

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Balenciaga is a unique fashion house founded by the outstanding couturier Cristóbal Balenciaga, who became known for his mastery of cut and tailoring. His approach to clothing design changed the concept of haute couture, combining traditional techniques with innovative forms. The history of Balenciaga begins in the early 20th century, when Cristóbal opened his first boutique in Spain and immediately gained popularity thanks to his bold and original collections.

Over time, Balenciaga has become synonymous with sophisticated elegance and innovation, creating clothes that emphasize individuality and style. The fashion house continues to attract attention with both classic silhouettes and modern interpretations, making it relevant on the world's catwalks. Balenciaga's contribution to the world of fashion cannot be overstated, and its legacy continues to inspire new generations of designers.

Margiela without Margiela

In 2010, the brand launched its perfume line, introducing its first fragrance, "(untitled)". This launch was a significant milestone in the company's history and marked the beginning of a new era in the world of perfumery, bringing a unique and innovative approach to fragrance creation.

The decision may seem boring, given the brand's purist aesthetic, but it also contains an important statement. In the face of an abundance of perfumes from famous and lesser-known brands that try to attract attention with bright, flashy names and original bottle shapes, this brand introduced a unisex perfume with an unusual scent reminiscent of "the smell of a smoky fur coat in a locker room." This perfume is presented in a simple "bottle" with a stylized pharmacy label and a cotton string around the neck, emphasizing its uniqueness and originality in the world of perfumery.

The fragrance should speak for itself, without labels or unnecessary marketing associations. The main idea is to create a unique impression that speaks to the quality and character of the product. The purity and naturalness of the aroma allow its true essence to be revealed without additional explanations and accents.

In 2012, a landmark collaboration with H&M took place, causing a wide resonance. While some fans of the brand rejoiced, others criticized the company for losing key values ​​such as exclusivity, conscious production, and a rejection of the pursuit of quick success after the founder's departure. This move became a topic of discussion and drew attention to the shift in the brand's strategic approach.

The collaboration reissued a number of iconic Margiela archive pieces, including a super-oversized peacoat, trompe l'oeil tops, and a duvet-like puffer jacket. Debates about whether this collection would have appeared on the mass market had Margiela not left his brand remain futile. However, thousands of fashion fans around the world were delighted: the products were sold out in the first days after the release.

When Margiela left the brand in 2009, the company continued to operate as an anonymous designer collective. However, in 2014, Vogue's Suzy Menkes caused a furor in the fashion industry when she unexpectedly revealed the identity of Margiela's head designer, Mathieu Blasi, in her review of the fall/winter couture collection. Menkes noted that the collection allowed Blasi, then the creative director of Bottega Veneta, to "come out of the shadows," adding a photo of Blasi with Raf Simons to the article. The move marked a significant moment in the brand's history, underscoring Blasi's importance and influence on contemporary fashion.

The company released a statement reiterating its strict anonymity policy. "Maison remains true to its principles. Our work is carried out by a team, and all achievements are attributed solely to this team."

Margiela with Galliano

In 2014, Renzo Rosso announced the appointment of John Galliano as the creative director of the fashion house. This decision came as a surprise to many and caused a wide resonance in the fashion industry. Galliano's appointment was his first permanent job since his dismissal from Dior in 2011, which occurred after his controversial anti-Semitic remarks while intoxicated. Galliano's return to the world of fashion marked a new era for the brand, and his unique style and creativity promised to breathe new life into the collections.

At this time, a logical rebranding was carried out, as a result of which the name Martin was removed from the name. The brand became known as Maison Margiela.

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The Dior Fashion House: the story of Christian Dior, who created dresses for royalty

The Dior fashion house, founded by Christian Dior in 1946, has become a symbol of elegance and style. Inspired by art and nature, Christian Dior presented his first collection to the world in 1947, causing a sensation. Dior dresses, featuring refined lines and bold silhouettes, quickly gained popularity among the aristocracy and celebrities.

The designer used unique fabrics and details to create looks that emphasized femininity and sophistication. His works often adorned royalty and world stars, which contributed to strengthening the brand's reputation. Christian Dior not only defined the fashion of his time but also laid the foundations of modern haute couture.

Today, the House of Dior continues to follow the legacy of its founder, creating collections that surprise and inspire. Thanks to its unique style and impeccable quality, Dior remains one of the leading brands in the fashion world, attracting the attention of new generations of connoisseurs of beauty.

In 2015, John Galliano presented his debut collection in the 0 line, also known as Artisanal. This name was not chosen by chance, because the combination of Galliano's modernism and Margiela's postmodernism creates a unique approach to Haute Couture. This collection reveals enormous potential for show, theater, and storytelling, which makes it more expressive compared to ready-to-wear collections.

In 2017, the puffy quilted Glam Slam bag was launched, instantly gaining popularity and taking pride of place among the It Bags. This extravagant model attracted the attention of fashion experts and style lovers thanks to its unique design and high quality craftsmanship. The Glam Slam bag has become an essential part of the wardrobe of many fashionistas, highlighting their individuality and sense of style.

There is an opinion that this commercial move associated with the release of iconic bags represents a significant source of income for luxury brands. However, this approach seems to be removed from the original values ​​of the brand, which has always sought to avoid mainstream business decisions. Brands that initially adhered to the principles of authenticity and uniqueness risk losing their identity by focusing on mass production and commercialization.

In 2024, the Artisanal collection attracted attention and became one of the most talked about works by John Galliano at Maison Margiela. This creation demonstrates the designer's unique approach to fashion, combining traditional elements with modern trends. The Artisanal collection stands out not only for its originality but also for the high quality of its materials, which makes it especially attractive to connoisseurs of haute couture. Galliano continues to surprise audiences, creating pieces that generate lively interest and discussion in the fashion world.

The theatrical show in the semi-darkness with glass-faced doll-like models and men in corsets became a highlight in the fashion world. Critics unanimously noted that this is a classic work of Galliano in his best interpretation. The collection's press release emphasizes Margiela's signature styles, such as "dressing in a hurry," "a bourgeois gesture," and "unconscious glamour," which underscore the uniqueness and originality of the looks presented. This show not only showcases the designers' skill but also immerses the viewer in a fashion theater atmosphere where every detail matters. The designer drew inspiration from the Hungarian-French photographer Brassai and his voyeuristic images of Paris at night. The show took place under the Pont Alexandre III, illuminated by a mysterious full moon. Decadent characters walked the runway, and the color palette was hazy and unusual. The show's unique style and atmosphere captured the audience's attention and highlighted the collection's artistic concept, creating a perfect balance between art and fashion.

During his first year, Galliano introduced a number of innovative techniques to his couture collection. One such technique is "retrogradation" – a unique method of sewing, appliqué, and inlay that creates the effect of fabric disintegration. He also introduced "emotional cutting," a technique that imbues fabric with special meaning and instills unconscious associations that influence the perception of an image. These innovations highlight Galliano's creative approach and his desire for experimentation in the world of haute couture.

Casting models on the haute couture runway has become an important aspect worthy of attention. This season, a record was set for the number of curvy models: according to models.com, six of the 26 female models who walked the runway could be considered body positive. Designers emphasized feminine curves, sometimes using lining to accentuate them. Some critics believe this approach demonstrates true inclusivity—natural and harmonious. This is a sign of a significant shift in the fashion industry, where diversity of shapes and sizes is becoming the norm, not the exception.

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