When people got tired of static elements, they began to animate them.
This is how motion design was born: combining audio, video, and text into a single story. A specialist creates graphic intros, videos, and animations. The main task is to attract and hold attention, while telling as much about the product as possible.
Designers are proficient in graphic design tools, 3D animation, and video editing, as well as the basics of dramaturgy, directing, and storytelling.
Specialists work in television, gamedev, advertising and PR studios, the educational sphere, and business.
With the help of dynamic design, you can present both specific data and abstract ideas.
The difference between motion graphics and a cartoon is the lack of a full-fledged plot.
What does a motion designer do?
- Determines the audience for the video;
- Follows trends;
- Selects the goal and style of the project;
- Plans the script;
- Creates a storyboard for each scene;
- Develops the video in graphic editors;
- Works in a team with illustrators, directors, and programmers;
- Presents solutions and projects to management.
Tools
- Jira Align: planning.
- Vimeo and Behance: building a portfolio.
- Adobe Photoshop and Adobe Illustrator: processing the result.
- After Effects: creating animation.
- Premiere Pro: adding music and Visual effects.
- Cinema 4D: implementing simulation effects.
- Moho: adding frame-by-frame animation.
- InVision Studio: editing.
- Adobe Animate: animating static image.
- Flinto: create an interactive prototype.
- Kite Compositor: we work on macOS and iOS.
Pros and cons of the profession:
- high demand in the labor market;
- high salary;
- low competition;
- possibility of remote work;
- creativity;
- lack of training in universities;
- difficult to master the profession on your own;
- conflicts with the client are possible.
Useful materials
- Brian Stone's book "The Theory and Practice of Motion Design".
- Book Harold Whitaker and John Galas's "Timing in Animation."
- Johannes Itten's book "The Art of Color."
- Mike Monteiro's book "Design is Work."
- Youtube channel Will Paterson.
- Youtube channel Yes, I'm a Designer.
- Youtube channel Satori Graphics.
- Youtube channel TipTut.
- Telegram channel Motion designer hunter.
- Telegram channel Motion Design and Animation.
- Telegram channel Graphic Story.
- Telegram channel After Effects / Motion Design.
Demand
Specialists are in demand in the labor market. According to rabota.by, in February 2022, 339 employers in Belarus are looking for specialists:
Salary level
Motion designer is a sought-after and highly paid profession. The salary of specialists ranges from $700 to $2,000.
How to master a profession
Universities:
- Belarusian State Academy of Arts: Faculty of Design and Decorative and Applied Arts — paid and free of charge.
- Yanka Kupala State University of Grodno: Faculty of Arts and Design — paid and free of charge.
- Belarusian State Technological University: Faculty of Information Technologies — paid and free of charge.
- A. M. Gubkin Institute of Modern Knowledge Shirokova: The Arts Department is a paid program.
How to master the profession independently
- Gain key skills: composition and typography, color rendition and color combinations.
- Learn the basic programs Adobe Illustrator, Adobe Premiere Pro, and Adobe After Effects.
- Create a resume, list your skills.
- Look for suitable vacancies, attend interviews. If you are rejected, be sure to ask what skills you need to improve. Fill in the gaps and try again.
But if you want to master a sought-after and highly paid profession from scratch, contact Skillbox.
After completing the "Motion Designer" profession, you will be able to work in large companies.
Practical speakers from Trehmer, Sinners, and "Klyuchevoy kadr" will introduce you to the theory, help you study financial management, and teach you how to use specialized programs.
90% of the training is practice, completing tasks from the platform's partner companies.
Remember: design is more than just an external shell. It is this that determines the perception and attitude towards the product and makes you feel it.