New Year's advertising

For most large Western companies, New Year and Christmas represent a unique opportunity to demonstrate their individuality, emphasize brand values and express creativity. These holidays are crucial for attracting the attention of your target audience and building a positive company image. During this period, companies actively use marketing strategies to stand out from the competition and create memorable promotions that will help strengthen customer ties.

We present 14 examples of advertising campaigns, as well as examples of situational redesigns and New Year's identity designs. While we can't guarantee a festive mood, we are confident that you will be pleased with the aesthetics. These examples will inspire you to create unique and memorable visual solutions for your business.

Nespresso

Coffee capsules located on the carousel, Ferris wheel, and sweet carts create the perfect Christmas market atmosphere. Here, you will never encounter a situation where hot coffee burns your tongue or spills on your down jacket. The cozy atmosphere and thoughtful design make this place attractive for lovers of coffee and sweets, providing an unforgettable experience.

Image: Makerie Studio / Behance

Google Store

Google services' signature symbols in the form of neon signs are bright and memorable Visual elements. Neon LEDs create a festive atmosphere and attract attention. These light installations not only emphasize the brand's identity but also add a unique touch to the urban landscape. Using neon signs allows Google services to stand out from the crowd, creating positive associations in users and fostering their engagement.

Image: Yannis Zoumakis / Odd Bleat * / Manos Gerogiannis / Behance

Dolce & Gabbana

The founders of the doll-shaped brand emphasize that the process of preparing gifts brings joy, that manual labor is highly valued, and that respect for traditions plays an important role in our lives.

Image: Happycentro Design Studio / Happy Finish / Behance

Ray

The global advertising campaign for the launch of Burbank's new eyewear model captures the spirit of a California holiday weekend. Burbank eyewear offers stylish design and high quality, perfectly complementing the vibrant moments of summer vacations. The campaign is designed to draw attention to the unique features of the new model and create a positive brand image in the minds of consumers.

Image: Miyagi Milano / Alessandro Monestiroli / Marco Flaviani / Behance

Christian Dior

Myths about Apulia, olive trees, and stars, along with Parisian-inspired light bulbs, create a unique representation of the region. Apulia, renowned for its olive groves, is becoming the center of Southern Italy's Christian visual traditions. These traditions reflect the region's rich culture and history, where every detail—from gold jewelry to Christmas decorations—highlights the unique local aesthetic. The budget of a multinational luxury group also plays a significant role in creating a festive atmosphere, bringing elements of luxury and sophistication to Christmas celebrations.

Image: Odd Bleat * / Behance

Mercedes Benz

Powerful cars for self-confident people have received new patterns, becoming something similar to stylish ugly sweaters.

Image: Tatiana Pakhmutova / Tim Groetzinger / David Kaufmann / Christian Kies / Behance

Bucherer

The finest paper craftsmanship in Adobe Illustrator is a symbol of the exquisite craftsmanship of Swiss watchmakers. Using modern technology, unique and detailed pieces reflect the highest levels of craftsmanship. Each element created in Illustrator demonstrates the precision and attention to detail inherent in true professionals. This approach to paper design highlights the importance of artistic expression and technological advancement in contemporary art.

Image: Makerie Studio / Behance

Avito

The festive version of the logo is a dynamic identity for the country's largest furniture supplier from Ikea. This logo emphasizes the brand's uniqueness and its connection to the holiday, creating an engaging visual image that attracts customers. The use of dynamic elements in the design allows the logo to be adapted to various seasonal promotions and events, making it more relevant and memorable. Thus, the festive logo not only reflects the spirit of the holiday, but also helps increase brand awareness of Ikea.

Image: "Avito"

Lacoste

The carnival concept, inspired by the company's logo, was developed by a renowned graphic designer. This project combines elements of creativity and professionalism, highlighting the brand's uniqueness. Using vibrant colors and original shapes, the designer created a visually appealing solution that reflects the company's spirit and values. This approach allows you not only to stand out from the competition, but also to strengthen the brand’s image in the minds of consumers.

Image: Jean-Paul Goude

McDonald’s

Thanks to the portion of ketchup in the visual for the Philippines, a unique deer.

Image: McDonald’s Philippines

Apple

A minimalist logo requires simple adaptation depending on the season. Seasonal changes can be reflected in colors, fonts, and design elements, which will help keep the brand relevant and attractive. Effective seasonal adaptation of a minimalist logo helps maintain the interest of the target audience and distinguish the company from the competition. Proper use of seasonal elements can increase brand recall and create a positive image in the eyes of consumers.

Image: Rubén Cabezas / Jonathan Betancur / Tomás Bejarano / Jorge Cordero / Ana Moreno / Patricio Gabarró / Behance

Tiffany & Co

Christmas advertising typically features holiday-related elements, such as food-based Christmas trees. However, jewelry brand Tiffany & Co decided to take a slightly different approach and offer something more original.

Image: Tiffany & Co

MTV

Nostalgic gradients and flat shapes became important design elements for brands that made a significant mark in the 1990s and 2000s. These visual solutions evoke memories of a time when bright colors and bold shapes were hallmarks of style. Reintroducing such elements into modern design not only attracts attention but also creates an emotional connection with the audience based on shared nostalgia. Using gradients and flat shapes can help brands emphasize their uniqueness and relevance in today's marketplace.

Calvin Klein

Neon lights and energetic parties are now available for everyone who wants to enjoy a youthful atmosphere. Join unforgettable events, where every evening turns into a celebration for those under 25. Discover a world of vibrant emotions and new acquaintances surrounded by neon lights.

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