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Learn: The Profession of a Methodologist from Scratch to PRO
Learn MoreIn the coming years, digital knowledge and skills will become fundamental for a successful career in highly paid professions. US analysts, after analyzing over 200 million job postings, identified key competencies that will be in demand in the labor market. Forecasts show that these skills will be relevant for specialists in a variety of industries, from technology to finance. It's important to stay on top of the latest trends and continually develop your skills to meet employer demands and remain competitive.
In their report "How Skills Are Disrupting Jobs," the Burning Glass Institute, the Business-Higher Education Forum (BHEF), and Wiley identified four skill sets that are increasingly in demand across various industries. This article presents the key findings from the report, which will help better understand current labor market trends and the importance of these skills for professional advancement.
- What specific skill groups are identified by analysts;
- In which professions are they most important;
- Why have these skills attracted so much attention;
- What programs at universities teach these skills;
- And what universities and employers can do to ensure that their students and employees master these skills.
All information presented in the report concerns the United States. However, it is worth noting that technology trends are rapidly evolving on a global level. The skills analyzed by analysts were initially relevant exclusively in the field of information technology, which emphasizes their origins in a high-tech environment. Thus, it is important to consider that the demand for these skills is growing not only in the United States, but also in other countries, which makes them relevant for specialists around the world.
The authors of the report present universal methods for updating curricula for higher education institutions and corporate training in organizations. This information will be especially valuable for education professionals in Russia today. Updating curricula is key to improving the quality of education and meeting the demands of the modern labor market. The introduction of new approaches promotes the development of skills and competencies necessary for a successful career.
Which skills are most in demand?
Based on an analysis of 228 million job postings posted in the United States between 2015 and 2022, researchers identified four main skill groups. These groups are important for job seekers seeking to compete successfully in the labor market and help employers determine candidate requirements. Importantly, possessing these skills can significantly increase your chances of employment and career advancement. A deeper understanding of key skills and their relevance across industries will help both job seekers and employers effectively adapt to today's market demands.
- In artificial intelligence and machine learning;
- In cloud computing;
- In product management;
- In social media.
One in eight job postings includes skills from one or more specific groups. In some industries, these skills are found in even a third of all job postings. In 2021, five million job postings were posted in which employers indicated requirements related to skills from these four groups. The relevance of such skills continues to grow, which underscores the importance of mastering them for successful employment.
High incomes are observed for postings requiring skills from three specific groups, excluding social media. Such positions offer annual salaries $10,000-$15,000 above the market average. According to the report, professionals with social media skills achieve income levels nearly identical to those in the other three groups, but at later stages of their careers. This highlights the importance of skill diversity in today's labor market and its impact on the financial attractiveness of job postings.
The skills most commonly found in job postings fall into four main groups. The first group includes technical skills needed to perform specific tasks. The second group encompasses management skills important for coordinating teams and projects. The third group includes communication skills that facilitate effective interaction with colleagues and clients. Finally, the fourth group consists of analytical skills that enable informed decisions based on data. These skills are key to successful performance in professional roles and are in demand in today's labor market.
The report "How Skills Are Changing Work: The Transformative Power of Fast-Growing, In-Demand Skills" illuminates the impact of modern skills on the labor market. With rapid changes in technology and work practices, employers are increasingly seeking professionals with up-to-date knowledge and skills. Fast-growing skills such as digital literacy, data analytics, and programming skills are becoming key factors for career success.
Workers who develop these skills have greater opportunities for career advancement and increased competitiveness. Furthermore, the report emphasizes the importance of continuous learning and adaptation to new market conditions. In the context of globalization and digitalization, skills are becoming not only necessary but also crucial for professional success.
Therefore, to succeed in today's world of work, it is crucial to invest in the development of in-demand skills, which will allow you not only to stay afloat, but also to stay ahead in your field.
The four skill groups analyzed interested the researchers not only in their frequency of occurrence, but also in the rate at which they have become popular. The speed of their spread is of particular interest to analysts, as it may indicate changes in labor market requirements and the needs of modern society.
Over the past five years, skills in artificial intelligence and machine learning have increased in popularity by more than 370%. Although the other three skill groups show slower growth, their total increase is 122%. This is a significant difference from other skill sets, which grew by only 10% over the same time period. Thus, artificial intelligence and machine learning are becoming key areas in professional development, which emphasizes their importance in the modern labor market.

The second important indicator that distinguishes the selected Analysts identify four skill sets as key because of their versatility across industries. Product management leads the way in this regard, as this skill set is not limited by sector. Social media skills are also in high demand and are used across a wide range of fields.
Skills in artificial intelligence and machine learning are becoming increasingly popular across various fields, extending beyond IT. Currently, more than 25% of vacancies for financial analysts require knowledge in this area, as well as over 5% of job postings for social scientists, economists, and product managers. This demonstrates the need to adapt professional skills to the demands of the modern labor market, where technology plays a key role.
Analysts identified four skill sets that serve as striking examples of simultaneous rapid growth and proliferation across various industries, extending beyond IT. It is important to note that there are other skills that, according to the report, are showing similar trends. For example, data analytics skills outshine social media in reach and are growing slightly faster than product management. These findings highlight the importance and versatility of the skills needed for a successful career in today's environment.
What the Proliferation of These Skills Means for the Labor Market
The proliferation of certain skill groups in job postings is raising serious concerns among experts. The report identifies factors that highlight the disruptive impact of these four skill groups on the labor market. This impact negatively impacts professional development by limiting access to opportunities for workers with alternative competencies. Experts note that such trends could lead to a shortage of specialists in related fields, as well as a decline in the overall skill level. It is important to recognize that narrow specialization can limit both employers and job seekers, creating barriers to development and innovation across various industries.
The changes in modern professions are significant in scale. According to research, 37% of the top 20 skills in demand for US job openings in 2016 have changed by 2022. This is an average figure, while in the most affected areas, changes amounted to 76%. New skills emerging in rapidly evolving fields don't simply supplement traditional requirements; they completely transform them. As a result, once new skills are added to a specialist's requirements, it effectively becomes a new profession. Such changes highlight the importance of continuous learning and adaptation to the current labor market.
The authors discuss the profession of actuaries, who specialize in insurance calculations. Standard job postings for such specialists often specify knowledge of finance, statistics, and economics. However, among the digital skills required, only knowledge of SQL is typically highlighted. Meanwhile, most modern job postings for actuaries related to machine learning barely mention traditional economic and financial knowledge. Instead, the emphasis is on proficiency in programming languages such as R and Python. This reflects a shift in the profession, with programming and data analytics becoming increasingly important for successful actuarial performance.
Skills associated with rapidly evolving digital groups are inherently digital in nature, but their application is expanding to areas not directly related to information technology. Modern companies and industries that have not previously had significant interaction with digital technologies are seeing increased demand for specialists with competencies in areas such as machine learning, cloud computing, product management, and social media. The increase in job openings in these areas is not related to the growth dynamics of the IT sector: in the years studied, it experienced both ups and downs, while demand for these skills has steadily increased.
As certain skills become more important, the demand for others declines, forcing people who relied on these skills to retrain. Automation is having a variety of impacts on professions. For example, the introduction of deep learning and neural network technologies hasn't led to a decrease in the number of data engineers; on the contrary, there is an increasing demand for specialists with advanced machine learning expertise. This highlights the importance of adapting to changes in the labor market and the need for continuous professional development for a successful career in the context of technological progress.

Automation in web design is actively developing thanks to Services that allow users to create and maintain their websites without programming. This significantly reduces the need for web developers, especially in market segments that don't require complex solutions. In such cases, the workload for web development specialists is significantly reduced. Thus, automation opens up new opportunities for website creation, but simultaneously creates challenges for professionals in this field, requiring them to adapt to changing market conditions.
Analysts predict that key skills in certain areas will remain relevant for at least ten years, and possibly up to twenty years. These skills are currently evolving rapidly, and new competencies are regularly emerging within each group, particularly in technology-driven areas such as artificial intelligence and cloud computing. The report's authors are confident that these areas will remain significant and in demand in the future.
What should employers and universities do about this?
Analysts emphasize that many professions related to the four skill groups studied offer high salaries with relatively little work experience. However, a study of 40 million career histories shows that successful candidates occupying positions requiring new skills most often have a relevant higher education, usually a bachelor's degree.
Specialists with key skills received their education at a variety of educational institutions that provided them with the necessary knowledge and experience. Many of them graduated from universities and institutes offering programs in in-demand areas such as computer science, engineering, business, and economics. There are also specialized courses and trainings that focus on developing specific skills, such as programming, project management, and data analytics. This diversity of educational pathways allows professionals to adapt to rapidly changing labor market demands and remain competitive. Highly skilled professionals trained at leading educational institutions make a significant contribution to the development of their industries, ensuring innovation and efficiency.
The report "How Skills are Changing Work: The Transformative Power of Fast-Growing and In-Demand Skills" highlights the importance of adapting to the demands of the modern labor market. In the context of rapid technological advancement and economic change, skills are becoming a key factor in success. Employers are increasingly looking for professionals with relevant knowledge and practical skills.
Fast-growing and in-demand skills, such as digital literacy, analytical thinking, and teamwork, are becoming essential for achieving career goals. This underscores the importance of continuous learning and professional development.
Companies that invest in their employees' training gain a competitive advantage, as their teams are able to adapt to change and innovate. Thus, a focus on skills development is becoming increasingly important for both individual employees and organizations as a whole.
Given the above, it is essential to actively monitor labor market trends and develop skills that meet the demands of the times.
Teaching new skills in higher education should not be limited to a narrow set of specialized programs. Analysts emphasize the importance of making courses in various fields accessible to all students, regardless of their major. Incorporating such courses into the curriculum in the form of minors or short courses with certificates, known as microdegrees, is a practical step. In Russia, the "Digital Departments" program pursues a similar goal, promoting the expansion of educational opportunities and increasing the competitiveness of graduates in the labor market.
Given the decline in enrollment in higher education programs in the United States, the authors of the report recommend focusing on retraining programs for adults, especially at the request of companies. Instead of creating new bachelor's or master's programs in Data Science, it is more practical to invest in short retraining courses for operational analysts. This will allow specialists to more effectively adapt to market demands and increase their competitiveness.
It's important to remember the importance of basic skills. These include soft skills such as critical thinking, creativity, communication, and teamwork, as well as key digital competencies. It's important to master the basics of data analysis and programming, which are becoming increasingly relevant in the modern world. These skills help not only in professional work but also in everyday life, enabling informed decision-making and effective interaction with others.

Foundation skills play a key role in forming the foundation for transitioning between professions and industries. They remain relevant throughout a career, especially for today's students. The most in-demand skills, such as management, oral and written communication, and deadline management, have consistently featured in job postings for many years. In recent years, interest in certain skills has increased. For example, while in 2012 only 12 professions required creativity, by 2022 this number had increased to 55, including technical roles such as systems engineer. Therefore, any educational program must focus on developing the foundational skills that ensure successful employment and career advancement.
The report's authors recommend that businesses focus on developing their own employees rather than relying on attracting ready-made specialists from the external market at critical moments. Analysts emphasize the importance of establishing partnerships with universities and other educational institutions to effectively assess existing skills and develop missing ones. This will not only improve employee skills but also create an internal talent pool capable of quickly responding to changing business needs.
Companies are facing the challenge of a lack of demand for certain professions. This phenomenon will become increasingly common. Analysts recommend solving two problems simultaneously: retraining employees with outdated skills, transferring them to specialties requiring current knowledge and skills. This approach will not only retain valuable personnel but also adapt the workforce to rapidly changing market demands. Retraining and upskilling are becoming important tools for ensuring a company's competitiveness in the modern economy.
To successfully transition to new roles, it is necessary to identify differences in skill sets in advance. This will allow the development of targeted training courses. For example, retraining a web developer to become a network engineer will be less complex than transitioning a web designer to the same position. This approach minimizes the time and resources required to adapt employees to new market demands.
The authors highlight the main stages of the retraining process. First, it's important to analyze your current skills and identify areas that need improvement. Then, develop a learning plan, including selecting courses and resources that are appropriate for achieving your goals. Equally important is the practical application of new knowledge, which may include internships or projects. During the retraining process, it's also important to focus on developing personal qualities and skills, such as critical thinking and adapting to change. The process is completed by confirming the acquired knowledge through certification or participation in professional events.
- Identify the basic skill requirements for the current position (using labor market information from open job postings);
- Find more promising and highly paid professions with a similar skill set and comparable educational requirements;
- Identify the difference in skills between the current and target professions;
- Select key skills from the list and organize training in them.
It is important for higher education institutions to analyze professions with low demand and compare them with current trending specialties. This approach will allow universities to offer companies and private clients more targeted retraining, which in turn will help them remain competitive and relevant in the labor market.
It is important to track the competencies that are frequently mentioned in job postings and resumes in connection with skills from the four key groups. These competencies can include both technical skills and fundamental competencies from various fields. Understanding these connections will help enhance your resume and increase your chances of successful employment. Regularly analyzing labor market requirements will allow you to adapt your skills to modern realities and employer expectations. Cloud computing professionals must possess skills in big data, cryptography, and digital security. Additionally, knowledge of artificial intelligence and machine learning requires not only proficiency in several programming languages but also the ability to apply testing in software development and the ability to create roadmaps for technology development. To succeed in a new position, it is important to have a full range of skills, since limiting yourself to only the fastest-growing areas is impractical.
Read also:
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- Why Russian adults study and don’t study
- “Every 5–7 years, a person should have the opportunity to take an academic leave”
- Why we fall into a qualification hole and how to fix it
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