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Find out moreWhy universities and EdTech companies create joint programs
Leading Russian universities today Offer higher education programs online, including the unique online campus of the Higher School of Economics. Most of these programs are developed in collaboration with EdTech companies. One wonders why prestigious universities, which have no difficulty enrolling students in traditional on-campus programs, are turning to such partnerships. The reasons lie in the desire to expand educational opportunities, improve accessibility, and adapt to the modern labor market. Online formats allow universities to attract students from across the country and the world, as well as provide flexibility in learning. This is especially important in the context of rapidly changing technologies and societal needs. Thus, cooperation with EdTech companies is becoming a strategic step to ensure the competitiveness and relevance of educational programs.
During the discussion, the Director of Digitalization of Education at MIPT, Daria Grits offered an interesting explanation. She noted that the university's serious image may give potential students the impression that it won't offer short courses on narrow professional topics that can be easily integrated into everyday life. Daria also emphasized that the EdTech market has grown significantly and earned its billions, largely relying on the mistakes of the traditional education system.
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Continuing professional education: who provides it?
Continuing professional education plays an important role in the professional development and advanced training of specialists. Various organizations and educational institutions participate in this process. Key players in the field of continuing education are universities, colleges, specialized centers, and online platforms.
Universities and colleges offer courses and programs that allow you to deepen your knowledge in a particular field. Specialized centers often focus on practical training, enabling students to acquire specific skills in demand in the labor market. Online platforms provide flexibility and access to educational resources, making training accessible to a wider audience.
Furthermore, experts and practitioners who conduct training and share their experiences play an important role in continuing professional education. They help students adapt to new requirements and trends in their professional field. Thus, continuing professional education has become an integral part of career growth and professional development.
Discussion moderator and publisher of the educational media outlet Mel, Nadezhda Papudoglo, supports the idea that working adults prefer short, practice-oriented courses aimed at mastering specific skills they lack. In today's environment, where rapid acquisition of new knowledge is essential, a traditional university education may seem redundant. Therefore, many choose courses that offer relevant and practical knowledge that meets labor market demands. Online higher education programs offer deeper and more comprehensive content than short courses. These programs, as noted by discussion participants, are primarily aimed at adults with professional experience. Although recent high school graduates can enroll in an online bachelor's degree without formal restrictions, it is important for them to understand their goals. Olga Eliseeva, Head of Educational Quality Management at ITMO, emphasizes that to successfully study online, students need to clearly understand why they chose this particular program, why they decided to study remotely, and why they are willing to invest in their education. Such motivation plays a key role in achieving success in online learning.
Reading is an integral part of our lives, enriching our minds and expanding our horizons. Books, articles, and blogs provide us with the opportunity to learn new things and deepen our knowledge. In addition, reading develops critical thinking and creativity. It's important to choose a variety of information sources to gain a more complete understanding of the world. Maintain regular reading practice to improve your skills and enrich your inner world. Motivation plays a key role in student achievement. When students understand their goals and understand why they need to study, their productivity increases significantly. The ability to manage motivation allows students to overcome difficulties, maintain focus on the learning process, and organize their time effectively. Students who actively develop self-regulation skills and set personal goals are more likely to achieve high results. They are able to find sources of inspiration and maintain interest in learning, which in turn contributes to a deeper understanding of the material and better assimilation of knowledge. Motivation also affects students' emotional state. High levels of motivation help cope with stress and increase self-confidence. Skills in managing motivation can be useful not only in their studies but also in their future professional careers.
Thus, developing motivational skills is a crucial aspect of successful learning, directly impacting student performance.
Olga Eliseeva emphasized the importance of collaboration with EdTech companies for universities, which allows them to develop and implement commercial educational programs based on business analytics. This collaboration facilitates the creation of innovative educational products, a key aspect of the modern educational process. EdTech companies bring a product-based approach to joint projects with universities, allowing them to adapt educational programs to market demands and increase their competitiveness.
The ITMO representative noted that for successful collaboration between a university and a company, it is important not only to have the business potential of joint solutions but also to share common values. This means that not every company or university can effectively develop joint online bachelor's and master's programs. Collaboration must be based on shared principles and goals, which is key to achieving success in educational initiatives.
Egor Sorokin, Development Director at Skillfactory, noted that the competencies developed by EdTech companies play a significant role in the creation of commercial educational programs. Unlike universities, these companies have more flexible processes, and interaction with employers from various industries allows them to quickly respond to changes in the labor market. This makes it possible to adapt curricula to current employer requirements and expectations, making training more effective and in-demand.
Online higher education programs differ from short-term refresher courses. Universities play a key role in the creation of higher education programs. Universities are associated with science and are often centers of excellence. For example, we have a joint program with MIPT on data science, and teaching complex disciplines like data science through rapid refresher training tools proves difficult. The quality of education and depth of knowledge offered by universities enable students to gain the necessary preparation for successful careers in high-tech and scientific fields.
EdTech companies cannot independently develop high-quality higher education programs without collaboration with universities. The creation of effective online programs at the master's and undergraduate levels requires the interaction of these two elements. Joint efforts ensure high educational standards and compliance with current market demands.
Why Building Partnerships in Higher Education is Difficult
Speakers note that in addition to the lack of a fundamental scientific base, there is another reason why EdTech companies do not strive to become universities with their own higher education programs. This is skepticism towards online education. Despite the active development of technologies and the growing interest in distance learning, many still doubt its effectiveness and quality. Therefore, EdTech companies prefer to partner with educational institutions to create joint programs that can ensure the necessary level of trust and recognition among students and employers.
Nadezhda Papudoglo notes that there is a widespread perception that the online educational market has a negative reputation. Many believe that advertising often promises more than the actual course delivers, resulting in a decline in the quality of educational content. Trust in online education is also undermined by the reputation of information businesses, further complicating matters for reputable educational platforms. It is important to recognize that not all offerings are created equal, and consumers should carefully analyze information about courses and their quality.
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The case of Ayaz Shabutdinov and his company, Like Center, is attracting public and media attention. Ayaz Shabutdinov, a well-known entrepreneur and blogger, has become the subject of discussion due to his activities in online marketing and social media. Like Center is a platform that offers services for promoting social media accounts, increasing the number of followers, and interacting with the audience.
The scandal surrounding Shabutdinov arose from allegations of fraud and unethical business practices. Despite this, he remains a popular figure in the world of online entrepreneurship, and many young professionals seek to learn from him. Importantly, the case has become a topic of discussion in legal circles and among investors, highlighting the relevance of ethical issues in business and marketing.
Overall, the case of Ayaz Shabutdinov and the Like Center raises important issues about the legality and transparency of online promotion, as well as how modern society perceives success and achievements in the digital world.
Participants in the Skillbox lecture hall noted the persistent perception that online education is of low quality. This bias has become one of the reasons why it was difficult to promote and implement the first joint programs between universities and EdTech. Despite this, it is important to understand that many online courses and programs offer high-quality instruction and modern teaching methods, which can significantly improve students' knowledge and skills. University representatives note that it took them a long time to convince colleagues of the feasibility of implementing an online program with a commercial partner. This does not violate regulations and can be effective. Dmitry Tikhonov, Vice-Rector for Continuing and Pre-University Education at SPbPU, emphasizes that his proposals were initially rejected only because such a practice was considered unusual. Ekaterina Kameneva, Vice-Rector for Academic and Methodological Work at the Financial University under the Government of the Russian Federation, confirmed that many objections to online programs at universities stem from conservative views and a reluctance to change established practices. She also noted that both faculty and parents of students express concerns about online learning for high school graduates, believing it could negatively impact their socialization. It is important to note that the Financial University does have an online bachelor's degree program, which, however, mainly attracts older students. This emphasizes that the online learning format may be more acceptable for those who already have certain life experience and independent work skills.
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Global trends and risks of EdTech technologies development
EdTech technologies development continues gaining popularity and transforming the educational process. It is important to pay attention to the key trends and potential risks that may impact the future of this industry.
One of the main trends is the active implementation of artificial intelligence in educational platforms. This allows for personalization of learning and adaptation of materials to the individual needs of students. Interest in online courses and digital educational resources is also growing, providing access to high-quality education for people from all over the world.
An important aspect is the development of mobile learning. Convenient applications and platforms allow students to gain knowledge anytime and anywhere, significantly increasing the availability of educational resources.
However, with the growth of EdTech, risks arise. One of these is the issue of user data security. Protecting the personal information of students and teachers is becoming critical in the face of increasing cyber threats. It is also necessary to consider the issues of digital inequality, when not all students have equal access to technology and the internet.
Another risk is the quality of content. With the growing number of online courses and materials, it is important to ensure their relevance and compliance with educational standards. This requires platforms to constantly monitor and update their content.
In conclusion, the development of EdTech technologies opens up numerous opportunities for improving the educational process, but also requires a careful approach to risks associated with security, accessibility, and information quality.
Other discussion participants disagreed with this position. Nadezhda Galkina, Head of Academic Education at Skillbox, noted that the choice of training format largely depends on the profession students plan to master. If the profession requires remote work and interaction primarily in a digital environment, then it makes sense to study accordingly.
Andrey Korshunov, Director of the Center for Corporate Programs at RANEPA, believes that in the modern world, drawing a clear line between real and virtual communication is becoming increasingly difficult. People from different cities and countries with whom young people discuss academic and other interesting topics are quite real and can become true friends. They add variety to the social environment and expand the horizons of communication. In the context of globalization and digitalization, it is important to recognize the value of such connections and their impact on personal development.
Moderator Nadezhda Papudoglo noted that many modern parents seek to distract their children from screens and therefore are wary of online education. Existing concerns are related to a possible lack of personal interaction and practical experience, which traditional education offers in greater quantities. Parents are looking for ways to provide their children with a balanced education that combines online formats with active classes and live communication.
How experts see the future of higher online education
Daria Grits, Director of Digitalization of Education at MIPT, emphasized that there is currently a clear understanding of which professions and levels of education are suitable for a fully digital learning format, and in which cases a hybrid approach combining online and offline formats is necessary. This analysis allows educational institutions to optimize programs and ensure more effective student learning. It's important to keep in mind that the choice of format depends on the specifics of the profession and labor market requirements.
The future of online higher education should focus on creating specialized learning formats that meet various objectives. Rather than making general statements about the disadvantages of online formats or traditional lectures, it's important to analyze the specific advantages and disadvantages of each approach. This approach will allow educational processes to better adapt to student needs and the demands of the modern labor market.
Various experts raised the need for a diversity of formats in online education. Skillfactory Development Director Yegor Sorokin, Head of Higher Education at Netology Oksana Aprelskaya, and SPbPU Vice Rector Dmitry Tikhonov emphasized this pressing issue. Andrey Korshunov from RANEPA noted that, to date, the academic community has only accepted and standardized a limited format for online projects, which imposes certain limitations on online education at universities. However, new initiatives and developments in this area will certainly help to expand the boundaries of what is acceptable and introduce innovative approaches to teaching.
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Regulatory framework for integrating EdTech into public education: how to establish interaction
In recent years, there has been a significant increase in interest in educational technologies (EdTech) and their potential impact on public education. However, to successfully integrate EdTech into the system, it is necessary to create a clear regulatory framework that will enable the effective use of innovative solutions.
The development and implementation of new technologies in the educational process require the adaptation of existing standards and regulations. This includes both updating curricula and revising assessment methods. It is important that EdTech solutions meet the requirements of public educational institutions and contribute to improving the quality of education.
Collaboration between EdTech solution developers and government agencies is key in this process. Sharing experiences and working together will help identify best practices and create conditions for the successful integration of technology into the educational process. It is also important to consider the opinions of teachers and students to ensure the developed tools are as useful and user-friendly as possible.
Thus, creating an effective regulatory framework for EdTech in public education will not only improve the quality of education but also prepare students for the challenges of the modern world.
The future of online education in Russia depends largely on government regulation. Alexey Chaplygin, head of the National University Ranking project, noted that Russian universities have long been engaged in online education, including massive open online courses (MOOCs). However, successful practices have not been effectively integrated into the important area of distance education, which, according to Chaplygin, is due to restrictions from regulators. The question arises: will government regulation have negative consequences for modern educational programs developed in collaboration with EdTech companies? It is important to consider that adequate regulation can facilitate the development of online education by ensuring the protection of student rights and the quality of educational programs.
Some experts believe that a mass transition to online education has only now become realistic. Andrey Korshunov emphasizes that the education market has reached a stage where online higher education programs have become in demand. In previous years, there were enthusiasts proposing ideas for distance learning in a digital format, but this failed to generate interest from students, which hindered the development of this niche. Currently, the situation has changed: audience interest in digital solutions has grown, and the technical capabilities for implementing online courses have expanded. Furthermore, as Korshunov noted, government institutions have also begun actively implementing digital technologies. Therefore, regulators can no longer claim that "online learning is bad."
Restrictions in the educational process may arise. Oksana Aprelskaya of Netology notes that universities and companies should view ministry decisions as an inevitable reality, difficult to influence. If the standard prohibits the full implementation of online programs, institutions will have to adapt and explore hybrid learning formats. This requires flexibility and a willingness to adapt to changes in the educational environment. Universities and EdTech companies believe the Online Higher Education Commonwealth will become an important tool for sharing best practices and developing quality standards for online programs. This association will effectively advocate for the shared interests of participants, promoting the development of educational initiatives and improving the quality of online learning. Cooperation within the Commonwealth will also help strengthen the positions of participants in the educational services market, which will make online education more accessible and of higher quality for students.
