EdTech

What to Watch and Hear About Education – March 2025

Original in Russian: blog.skillbox.by
What to Watch and Hear About Education – March 2025

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Course with employment: "The profession of a Methodologist from scratch to PRO"

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Why education is so conservative and what is its future

Nargiz Asadova is the co-founder and academic director of Intellectum Academy in Belgrade. She is actively involved in educational initiatives and the development of courses aimed at developing students' skills and knowledge. Intellectum Academy offers modern curricula that help students adapt to the demands of a rapidly changing world. Under the leadership of Nargiz Asadova, the academy strives to ensure high-quality education and support an innovative approach to learning.

The "Think Like a Scientist" podcast is a project by PostNauka founder Ivar Maksutov. This podcast discusses current topics in science, education, and critical thinking. Listeners can immerse themselves in the world of scientific research, learn about new discoveries, and gain unique insights from experts in various fields. Each episode of the podcast aims to develop scientific thinking and understanding of the world around us, making it a valuable resource for anyone interested in science and its application in everyday life.

The crisis in school education around the world is becoming increasingly noticeable. Education systems face challenges related to outdated teaching methods, insufficient student motivation, and a lack of practical application of knowledge. With rapidly changing technologies and societal demands, traditional approaches to learning are no longer viable.

Project-based learning is an effective solution to this problem. This method allows students to actively participate in the educational process, developing critical thinking, creativity, and teamwork skills. Project-based learning involves completing real-world tasks and projects, which promotes better learning and increases interest in learning.

To successfully implement project-based learning, it is necessary to rethink approaches to curriculum and assessment methods. Teachers should become not only sources of knowledge but also mentors who help students develop and implement their own projects. This creates an opportunity for students to apply theoretical knowledge in practice, which, in turn, contributes to the development of the necessary skills for future careers.

The introduction of project-based learning can significantly improve the quality of education, increase student engagement, and prepare them for real-life challenges. Therefore, it is important to actively develop and support this methodology in educational institutions around the world.

The guest of this podcast does not have a teaching degree, but her journey into the world of education began with a desire to improve children's learning. After seeing that her daughter's school curriculum lacked programming, she decided to pursue additional education. Nargiz Asadova has worked on several well-known educational projects and is currently actively developing her own school in Serbia.

She believes that any creative activist who strives to make changes in the educational sphere must thoroughly study developmental psychology, pedagogical methods, and technologies. Education, as Nargiz notes, is "everyone's business"—it is an area that everyone faces. It is a complex craft that requires time and effort to master. Nargiz herself earned a master's degree in education and has delved particularly deeply into researching project-based learning, an approach she believes is key to the future of education.

In this episode, Ivar Maksutov and his guest explore the benefits of project-based learning for adolescents. They discuss when project-based learning is most effective, as well as situations where its use may be inappropriate. In addition, the program presents the experience of mass implementation of project-based technologies in educational institutions around the world, which allows for a better understanding of their impact on student learning and development.

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Progressive or traditional learning - which to choose? Recent research has shown that both approaches have their advantages and disadvantages. Progressive learning emphasizes active student participation, developing critical thinking and creative skills. Traditional learning, on the other hand, relies on classical methods of knowledge transfer, providing a structured approach to learning. The choice between these methods depends on learning goals and individual student preferences. Research continues to delve into the topic to identify the most effective strategies for different educational contexts.

How T-Bank is building Central University from a product perspective

Ivan Stelmakh holds the position of Chief Product Officer (CPO) at Central University. He is responsible for the strategic development of the university's products, the implementation of innovative solutions, and the optimization of educational processes. Under his leadership, modern technologies are integrated into the educational process, which contributes to the improvement of the quality of education and student satisfaction. Stelmakh is actively working on creating new educational programs and initiatives aimed at training specialists who meet the demands of the modern labor market.

The technology channel from the T-Bank team, "Code Yellow," offers current news and analytical materials in the field of technology. Here you will find the latest reviews, tips, and recommendations to help you stay up-to-date on the latest trends and innovations. Join our channel to stay up-to-date on important events in the world of technology and receive useful information from experts.

The private STEM university offers a unique approach to education that differs significantly from traditional universities. The focus is on practice, innovation, and interdisciplinary learning. Unlike traditional educational institutions, which often emphasize theoretical knowledge, the STEM university emphasizes the development of practical skills and critical thinking.

The educational process is built on project-based activities, allowing students to apply their knowledge in real-world settings. Curriculums integrate science, technology, engineering, and mathematics, fostering versatile professionals prepared for the challenges of the modern world. They also actively collaborate with industry, providing students with access to internships and practical experience. Private STEM universities strive to create an innovative educational environment where students can freely exchange ideas, work in teams, and develop the skills necessary for career success. A focus on individualized learning and small class sizes facilitate deeper learning and the development of leadership skills. This enables graduates to be competitive in the labor market and prepared for every professional challenge. In this interview, Ivan Stelmakh shares his educational and career story. He completed his studies at the Moscow Institute of Physics and Technology (MIPT), continued his doctoral studies in the United States, and is actively involved in research. As part of the Central University team, he works with graduates of leading educational institutions who understand firsthand the value of a high-quality education. Together, they are testing a new concept for higher education, striving to improve educational processes and approaches at educational institutions.

The approach involves critically examining every assertion: from the need for a dean's office at a university to the question of whether a student's major should be determined from the first day of school based on the results of the educational program. The discussion will explore who is applying to Central University, how its founders evaluate the effectiveness of educational programs, and how the university collaborates with schools in preparing students for international artificial intelligence Olympiads.

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Tinkoff is launching a new STEM university that will focus on training specialists in science, technology, engineering, and mathematics. This educational project aims to develop highly qualified personnel for the modern labor market, providing students with relevant knowledge and skills. The university will offer innovative curricula that combine theory and practice, as well as opportunities to participate in scientific research and startups. The opening of STEM universities in Russia will be an important step toward increasing the competitiveness of domestic science and technology on the international stage.

How Educational Research Works

Anastasia Kapuza, a researcher at the Higher School of Economics, is a researcher at the Higher School of Economics. Her work covers current issues in the field of socioeconomic research. In her research, she focuses on data analysis and identifying trends that can influence the development of society and the economy. Anastasia actively publishes articles and participates in conferences, sharing her findings with colleagues and a wider audience. Her contributions to science help us better understand the contemporary challenges and opportunities facing society.

The NextED podcast offers unique discussions on current topics related to education and technology. In each episode, experts share their thoughts and experiences, helping listeners better understand contemporary trends in the educational process and innovations in the educational field. Join us to learn about cutting-edge teaching methods, new approaches to teaching, and the integration of technology into the educational process. The NextED podcast is your source of inspiration and useful information about the future of education.

Testing educational hypotheses using a scientific approach is an important aspect of effective teaching. Scientific methods allow not only to formulate hypotheses but also to systematically test them, which ensures reliable results. To begin, it is important to define the problem and formulate the hypothesis to be tested. Then, data should be collected using various research methods, such as experiments, surveys, or analysis of existing data.

Once the information has been collected, it is necessary to analyze the results. This may include statistical methods that will help identify the significance of the obtained data and their impact on educational processes. Based on the findings, teaching methods can be adapted, new programs developed, or existing approaches improved.

The use of scientific data in educational practice contributes to the improvement of the quality of teaching and enables informed decision-making. By applying research findings in practice, educational institutions can more effectively achieve their goals and improve student outcomes. Thus, a scientific approach to testing educational hypotheses not only enriches theory but also directly influences practice, ensuring progress in education.

In this interview, Anastasia Kapuza, Head of the International Laboratory for Design and Research in Online Learning at the Institute of Education at the National Research University Higher School of Economics, shares her professional journey. She discusses the transition from psychological education to in-depth research in the field of educational technology (EdTech). Anastasia shares her views on current trends in online learning and the importance of adapting educational technologies to student needs.

Key topics discussed included the organization of international educational surveys, including PISA and TIMSS, as well as methods for assessing student engagement through standardized questionnaires and digital footprint analysis in online education. Student engagement plays a vital role in their academic success. Based on her own research, Anastasia demonstrates how problems are formulated and patterns are identified in educational research. She also shares information about how these aspects are taught in the Institute of Education's Master's program.

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Evidence-Based Education in EdTech: The Experience of Yandex Praktikum

Evidence-Based Education — is an approach based on reliable data and methods for evaluating the effectiveness of educational programs. At Yandex Praktikum, this principle is implemented through analyzing student performance and continuously improving courses.

A key element is collecting and analyzing data on the learning process and its outcomes. We track student performance, engagement, and satisfaction, allowing us to draw informed conclusions about which methods and materials work best.

Student feedback is also important. We actively collect opinions and suggestions to adapt courses to current market needs and student demands. This ensures not only high-quality education but also compliance with modern professional requirements.

Thus, evidence-based education in EdTech, as demonstrated by the experience of Yandex Praktikum, contributes to the creation of effective educational programs that help students achieve their goals and successfully develop in their chosen field.

How the EdTech solutions segment for children is developing

Vladimir Kornigor, founder of Rocket Tech School, and Denis Dudkin, CEO of Easycode.

The EduMakers podcast, created by Mikhail Mordasov, founder of Smart Course, offers listeners unique ideas and useful insights in education and technology. Each episode discusses current topics related to online learning, educational innovations, and course development. Join conversations that will help you better understand current trends and effective approaches to learning.

The EdTech market has seen rapid growth in recent years, and two companies stand out with their unique approaches to teaching students. These companies offer innovative courses that help students develop critical skills in a rapidly changing world. One company focuses on interactive learning methods, giving students the opportunity to actively participate through hands-on assignments and group projects. This not only promotes learning but also develops teamwork skills.

The second company emphasizes a personalized approach, offering courses tailored to each student's needs. Using adaptive technologies and analytics, it finds optimal learning paths for each student, resulting in higher achievement and increased motivation. Both approaches have their advantages and can be effective depending on student needs. Thus, EdTech companies continue to transform the educational process, offering new opportunities for schoolchildren and helping them prepare for the future.

In an exclusive interview, the leaders of two fast-growing companies, named to the list of the best tech businesses of 2024, share their unique approaches to business. Both companies specialize in EdTech for children, offering coding training programs for schoolchildren. Despite their common niche, their strategies and operating methods differ significantly, which is what makes them successful in the market.

Easycode is actively developing its position in the Russian market and is currently not promoting itself outside the country. In contrast, Rocket Tech School is focused on an audience of Russian expats located in various countries. Many of these expats' children no longer speak Russian, which requires a significant number of English-speaking teachers at the school. It's also worth noting that these companies have different approaches to installment sales and offline operations, which influences their team building strategies.

In a recent interview, Mikhail Mordasov discussed general trends in the Russian EdTech market with Smart Ranking founder Daria Ryzhkova. They touched on growth in various niches, including the children's segment, and compared it to the development of continuing professional education (CPE). In recent years, the Russian EdTech market has demonstrated significant growth, especially in the field of online education for children, due to increased interest in digital educational platforms and innovative approaches to teaching.

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On The Russian EdTech market will undergo significant changes in 2024 that will shape its future. The education sector continues to adapt to new technologies, leading to increased demand for online courses and educational platforms. In 2024, interest in blended learning formats that combine traditional methods with modern digital solutions will grow. Expectations for 2025 include the continued development of artificial intelligence and data analytics in education. Technologies are expected to be increasingly used to personalize learning and create adaptive educational programs. Increased investment in EdTech startups is also predicted, fueling innovation and expanding the range of educational services. Thus, the Russian EdTech market is demonstrating active growth and transformation, opening up new opportunities for both educational institutions and students. It's important to monitor trends and adapt to changing conditions to remain competitive in this dynamic field.

How the "Class Center" educational project, which connects school and creative education, came about

Sergey Kazarnovsky, director of the "Class Center" school, is an expert in educational methods and innovative learning. His approach to teaching is aimed at developing students' creativity and critical thinking. Sergey Kazarnovsky actively integrates modern technologies into the educational process, which helps create a unique learning atmosphere. At the "Class Center" school, an emphasis is placed on an individual approach to each student, which promotes deeper learning and the development of the skills necessary for successful life in the modern world.

The School of Education podcast is dedicated to alternative pedagogy, exploring new approaches and teaching methods. This podcast explores various aspects of educational innovation, as well as practical examples and successful cases of using alternative methods in the educational process. Listeners will learn about modern trends in pedagogy, how alternative approaches help develop creativity and critical thinking in students, and how to implement these methods in their own practice. The podcast will be a useful resource for teachers, parents, and anyone interested in new forms of education.

The history of the Class Center begins with its founding, when the foundation for a unique educational space was laid. The educational center aims to provide high-quality education and develop the skills necessary for successful life in the modern world. From its earliest days, the Class Center has strived to implement innovative teaching methods and utilize modern technologies. Over time, the center expanded its range of services, adding courses in various areas, including languages, IT technologies, and professional development.

The Class Center has established itself as a reliable partner for students and parents, providing highly qualified teachers and an individual approach to each student. A significant milestone in the center's history was the recognition of its achievements at the regional level, which allowed it to attract even more interested students.

Today, the Class Center continues to develop, maintaining its core values ​​of educational quality, innovation, and student support. The center is actively working to improve its educational programs and expand its influence in the educational field.

In this two-hour conversation, Sergey Kazarnovsky shares the story of his educational project and the fundamental principles on which it is built. It all began in 1981 with an amateur performance staged at a Moscow school with high school students. This experience became the foundation for the creation of a school where children could receive a diverse and high-quality education. The project continues to develop, based on the principles of creativity and an individual approach to each student.

The guest shares his views on the interaction of facts and emotions in education and emphasizes the importance of theater training in school life. He discusses the specifics of the "Class Center," including the team formation process, student selection methods, and the organization of preparation for training. A key part of the conversation is the school's system of interdisciplinary learning, as well as the types of essays, exams, and projects students complete. The educational results that children achieve thanks to this approach are discussed.

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Creative activities play a key role in personal development and intellectual growth. They foster creative thinking, which, in turn, positively influences the perception and solution of complex problems. Creative skills help develop analytical abilities, which are essential in scientific work. The well-known phrase, "Science was invented by a mind formed by art," emphasizes the importance of art as a foundation for scientific knowledge. Creative activities also improve emotional well-being, promote self-expression, and help us find harmony in life. Thus, active participation in creative processes not only enriches our lives but also opens new horizons in study and work.

Types of school museums and how to make them more appealing

Supplementary education teacher and tour guide Alexander Savichev offers unique educational programs and excursions. His experience and professionalism allow him to create engaging and educational events for children and adults. Alexander also actively develops participants' skills, deepening their knowledge in various fields. Through an individual approach, he helps each participant unlock their potential and inspires new achievements. Alexander's tours are distinguished by their high quality and attention to detail, making them unforgettable.

The "From Bell to Bell" podcast offers listeners a unique opportunity to learn about the most pressing topics and issues. In each episode, experts share their knowledge and experience, allowing for a deeper understanding of the issues discussed. We examine real-life cases, provide helpful tips, and share insights that can help you in your professional career. The podcast is an excellent resource for those seeking to stay up-to-date on the latest trends and news in their field. Join us to expand your horizons and improve your skills. Sysert, a city in the Urals with a rich history, is actively developing a network of school museums, which contributes to the cultural and educational growth of local residents. School museums in Sysert play an important role in fostering patriotism and an interest in the region's history among students. These institutions not only preserve historical artifacts but also organize excursions, workshops, and themed events that allow children to immerse themselves in the past. The development of school museums in Sysert also promotes interaction between educational institutions and the community. Students have the opportunity to participate in the creation of exhibits, which develops their creativity and sense of responsibility. Museums become centers of attraction for city residents, hosting exhibitions and lectures that promote the exchange of knowledge and ideas.

Thus, Sysert's experience in developing school museums exemplifies the successful integration of educational and cultural initiatives, enriching the city's life and shaping a new generation that recognizes the value of its heritage.

In this episode, the hosts discuss the typical school museum. Most often, it's a small space with an outdated exhibition, open only once a week or, at best, on holidays. During the conversation, the guest raises important issues regarding this state of affairs. He notes that teachers often work on museums out of enthusiasm or as an additional burden, as schools do not provide appropriate positions and adequate salaries. In this context, he explains how Sysert is changing the situation and creating a more active and attractive space for a school museum.

Alexander Savichev emphasizes that the school museums he collaborates with vary from one another. The formation and appearance of the museums depend on the teachers and the students themselves. This creates one of the main advantages of a school museum: the process of its creation can be highly creative, and the exhibits reflect those elements that participants consider important for preserving memory. For example, some schools collect old cell phones from the early 2000s, although from a traditional local history perspective, such items are not considered historical exhibits. School museums provide a unique opportunity for students to express their interests and views on the past.

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An unusual practice: developing independence through student museums

Student Museums are a unique tool for fostering student independence. They not only allow students to deepen their knowledge but also develop critical thinking, research, and teamwork skills. In these museums, students have the opportunity to independently research topics, prepare exhibits, and present their findings, which helps build their self-confidence. Creating a student museum involves many stages, from choosing a theme to organizing the exhibition. This process requires students to be actively involved and responsible, significantly developing their independence. Furthermore, teamwork promotes socialization, teaches them to listen and accept the opinions of others, and develop their own point of view. Student museums can cover a variety of topics, from history and culture to science and ecology. This diversity allows each student to find something of interest, further stimulating their creative thinking. Ultimately, such practices not only enrich the educational process but also develop the skills students need for their future lives.

The integration of student museums into the educational process opens new horizons and helps develop independence and creativity in young people.

How a large online school positions itself in the field of self-development

Co-founder and producer of the Transition to TAK school, Marina Tushevskaya, plays a key role in the development of educational programs aimed at personal and professional growth. Her experience and knowledge contribute to the creation of a unique training that helps students master new skills and apply them in real life. The Transition to TAK school offers innovative methods that make the learning process effective and engaging.

The podcast about infobusiness "What is your method?" discusses current topics and strategies that will help you develop your business in the digital world. We explore effective approaches to creating and promoting information products, and share successes and mistakes in this field. The podcast is designed for entrepreneurs and professionals seeking to improve their skills and enhance their competitiveness in the market. Join us to learn more about best practices in the infobusiness and find your unique method.

The co-founder of mindfulness courses shares his reflections on the factors that contribute to his success. He believes that the key aspects are a deep understanding of participants' needs and the ability to tailor the approach to each one. The founder emphasizes the importance of continuous self-development and mindfulness practice for both himself and his team. This allows him to create high-quality content and maintain a high level of listener engagement. Among the advice he gives are regular meditation practices, paying attention to the inner state, and developing empathy. These principles not only help in personal life but also contribute to the creation of successful educational programs. Success in this field, he believes, lies in sincerity, openness, and a desire to help others on their path to mindfulness.

The debut episode of Natalia Kundera's podcast, an expert in online learning and the author of a Telegram channel, discusses key aspects of the infobusiness. The guest is Marina Tushevskaya, founder of the International School of Mindfulness and co-author of a acclaimed textbook on family studies. She shares her experience running the school, which has held 13 seasons over seven years and attracted 4,000 students in its most recent cohort. This podcast will be useful for anyone interested in the specifics and principles of educational projects in the infobusiness sector.

The essence of training aimed at retraining thinking from negative to positive may seem difficult to understand, especially considering that the methodology Marina mentions is patented. However, those seeking to develop an infobusiness in the field of self-development will be interested in the podcast guest's self-introduction and her discussions on working with the team and implementing the school's specific marketing strategies. For example, the team and students recently began creating their own songs, which has become an original approach to learning. Furthermore, the school offers its students not only clothing merchandise but also planners with questions and assignments that align with their curriculum. These innovations promote deeper student engagement in the learning process and help them better master the material.

Also read articles that will help you deepen your knowledge and understand the main topics. We offer a variety of materials that cover key aspects and current issues. Explore our publications to expand your horizons and gain useful information.

Infobusiness: 9 Effective Formats for Monetizing Your Knowledge and Experience

Infobusiness is a vast field where you can successfully monetize your knowledge and experience. There are many formats that will help you create a profitable business based on your competencies. Let's look at nine popular formats that allow you to effectively use your skills to generate income.

The first format is online courses. They allow you to structure and convey your knowledge to a wide audience. The second is webinars, which are ideal for interactive learning and communication with participants. The third is e-books, which can be sold through online stores or your own websites.

The fourth format is consulting and coaching. This is an opportunity to offer individual services and share your experience with clients. The fifth is membership in closed clubs or communities, where members gain access to exclusive content and support. The sixth format is selling templates and tools that make life easier for users.

The seventh is creating podcasts, which are becoming increasingly popular among an audience wanting to receive information in a convenient format. The eighth format is blogging, which can generate income through advertising and affiliate programs. The ninth is selling physical products related to your topic, such as books or educational materials.

These nine infobusiness formats are powerful tools for monetizing your knowledge and experience. Choose the ones that suit you best and start building a successful business today.

What's new in the Priority-2030 program

Andrey Volkov, scientific director of the Priority-2030 program for state support of Russian universities, is actively involved in the implementation of the strategy for improving the quality of education in the country. Under his leadership, the program is aimed at developing educational institutions, improving their infrastructure, and introducing modern teaching technologies. Volkov emphasizes the importance of developing competitive universities capable of meeting global standards and labor market demands. The Priority 2030 program includes measures to support innovative research and improve faculty qualifications, which in turn contributes to the creation of a more effective educational environment at Russian universities. Find us on the NRNU MEPhI channel. Here you can find the latest news, educational materials, and unique projects from our university. Subscribe to stay up-to-date with important updates and exciting events related to science and education. The NRNU MEPhI channel is your source for information on the latest achievements and initiatives in science and technology. The state has set a number of key objectives for universities participating in the program aimed at improving the quality of education and adapting educational processes to modern labor market requirements. With the relaunch of the program, the focus is on innovative approaches to teaching, integrating practical experience and scientific research. Universities should develop collaboration with industry to ensure students acquire relevant knowledge and skills that meet modern standards. Furthermore, improving accessibility and developing online formats are crucial, as they help expand the reach of students and improve educational outcomes. Thus, the program's relaunch creates new opportunities for universities, students, and employers, creating a more effective educational ecosystem.

In this interview, one of the main ideologists of the "Priority" program, formerly known as "5-100," shares the main ideas and goals behind these state projects for targeted funding of leading universities. The discussion has generated mixed opinions in specialized Telegram channels dedicated to science and higher education.

The author of the "Russian Research" channel asserts that vague and shifting goals have led administrators at Russian universities to masterfully simulate the achievement of various performance indicators. This applies to both the number of published scientific articles and the number of students retrained in "digital departments." In an interview with the "Boiling MEPhI" channel, its authors noted that individual ethical violations should not overshadow the real achievements of educational institutions. It is important to consider both the positive and negative aspects of universities' work to fully assess their contribution to the educational process and scientific development.

In this interview, the speaker does not mention specific higher education institutions, which are developing differently within the framework of the Priority 2030 program. Since the conversation took place before the next selection for the program, the university evaluation criteria are discussed in a general format. This creates an opportunity for a broader understanding of approaches to the development of educational institutions in the context of this program.

Experts and government officials relied on important criteria when selecting universities for the next stage of the program. In an interview on the NRNU MEPhI channel, Minister of Science and Higher Education Valery Falkov explains that a key aspect of the Priority initiative is the dynamics and development trajectory of each educational institution. The primary focus is on how the university is progressing thanks to the support it has received, compared to its own indicators, rather than the results of other universities. This approach allows us to more accurately assess the program's effectiveness and identify successful strategies for the further development of higher education in the country.

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The Accounts Chamber of Russia conducted an audit of the Priority 2030 program and found a number of violations. The audit revealed discrepancies in the use of budget funds and shortcomings in the implementation of planned activities. These violations could negatively impact the achievement of the program's goals, which are aimed at developing regions and improving the quality of life for citizens. Measures are needed to address the identified issues to ensure the effective functioning of the program and the optimal use of public resources.

How to Apply Training to Marketing Problems: The Avito Case

Valeria Zima, Head of B2B Marketing at Avito Travel, is an expert in business marketing. In her role, she is responsible for the strategic development and implementation of marketing campaigns aimed at attracting corporate clients and partners. Valeria has in-depth market knowledge, which allows her to effectively tailor the company's offerings to client needs. Thanks to her efforts, Avito Travel is successfully strengthening its position in the B2B travel and tourism services market.

The "Trulala" podcast from the True Education platform offers unique content covering current topics in education and self-development. In each episode, experts and practitioners share their knowledge and experience, allowing listeners to gain valuable information and apply it in their lives. This podcast is suitable for both students and professionals looking to expand their horizons. Learn more about modern education and personal growth by listening to "Trulala" on the True Education platform.

The service decided to launch a full-fledged course for clients to improve their experience and increase their knowledge of the product. This course allows users to gain a deeper understanding of the service's functionality, which, in turn, facilitates more effective use. The training includes practical tips, step-by-step instructions, and answers to frequently asked questions. This allows clients to quickly resolve issues and maximize the service's benefits. The full course also helps build a user community, facilitating the exchange of experiences and ideas. As a result, clients become more confident and satisfied, and the service gains a loyal audience.

This podcast discusses in detail the course for B2B clients developed for Avito Travel by True Education methodologists. Valeria Zima explains the need to train entrepreneurs and self-employed individuals who post rental listings on the platform. She also shares information about the course structure, talks about the specialists from various Avito departments who contributed to its development, and highlights what the audience particularly appreciates about the completed course. The course is aimed at improving customer service and enhancing participant productivity.

During the case study, the host and guest examine various examples of how Russian companies use training in their marketing strategies. This includes short microlearning videos, as well as full-fledged courses and educational platforms. These approaches allow companies to effectively educate their audiences, increase engagement, and strengthen their brand.

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Businesses are committed to training because education is a powerful tool for branding and recruiting. Modern companies realize that investing in employee training not only improves their skills but also strengthens their corporate image. Educational initiatives contribute to a positive company image in the labor market, attracting talented specialists.

Training also helps build employee loyalty, which in turn reduces turnover and promotes the creation of a strong team. In a highly competitive environment for qualified personnel, companies that actively invest in education gain a significant advantage.

Quality training allows organizations to adapt to market changes and implement innovations. Thus, education becomes not only a means of professional development but also a strategic tool for successful business development.

What functions of the learning platform can Telegram replace?

Vera Neprienko, Head of Education at the Magnetto.pro advertising agency, actively promotes the development of professional skills in advertising and marketing. She is responsible for the creation and implementation of educational programs that help specialists master new tools and technologies. Vera Neprienko shares her experience and knowledge, which contributes to the professional development of employees and strengthens the agency's position in the market. Her work is aimed at increasing the effectiveness of advertising campaigns and developing creative approaches to training.

The Teachbase platform podcast "Experto Patronum" offers listeners a unique opportunity to immerse themselves in the world of expertise and professional growth. Each episode examines relevant topics related to education, skill development, and effective teaching methods. Podcast participants share their knowledge and experience, helping listeners find new approaches to learning and development. Join "Experto Patronum" on the Teachbase platform and discover new horizons in education.

Telegram courses from Magnetto.pro offer a unique opportunity to acquire new knowledge and skills in various fields. These courses are aimed at those who want to develop in the modern world and receive relevant information from experienced specialists. Each course includes structured materials, practical assignments, and instructor support. Participants can explore topics related to marketing, finance, programming, and many other areas. Magnetto.pro offers a convenient learning format, allowing you to combine classes with your main job. Join Magnetto.pro's Telegram courses and discover new horizons for professional growth.

The company uses courses not only to train employees but also to promote its services. This case study focuses on the Telegram chatbot format chosen for creating the courses. Vera Neprienko shares user experiences, describing how the courses are organized, how detailed answers to assignments are reviewed, how interaction with mentors works, and how results are analyzed, especially in the absence of a dedicated learning platform. This approach not only allows for effective employee training but also increases engagement and interest in educational content.

According to the podcast guest, Telegram could be an excellent platform for courses with a limited audience. However, for large-scale projects, the platform still lacks sufficient analytics. In the future, courses created using Telegram Apps may become a more convenient solution; the company is currently actively working on this feature.

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Training mass personnel in Telegram is an effective method for companies, Striving to optimize employee training and development processes. Telegram, as a popular communication platform, offers a wide range of options for organizing the educational process. Using bots, channels, and groups allows you to create interactive content accessible to all participants.

The main advantages of training via Telegram are accessibility and efficiency. Employees can receive information at a time convenient for them and interact with materials in a format that suits them. This creates a flexible learning environment and allows companies to quickly respond to changing staff needs.

Furthermore, training on Telegram fosters a community where employees can share experiences and knowledge, which strengthens team spirit and collaboration. The content can be varied: from text materials and video tutorials to tests and surveys, which makes the learning process more engaging and effective.

Thus, mass training of personnel in Telegram is a modern and convenient solution for improving the skills of employees, allowing companies to use the potential of digital technologies to develop human capital.

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