What to Watch and Listen to About Education and EdTech – September 2024

Contents:

• Is it true that Montessori kindergartens raise "hothouse" children?
• How and why MTS is opening free educational projects for teenagers
• What new AI-based solutions are needed in education
• Is it possible to teach students to learn?
• How do Japanese universities differ from Western and Russian ones?
• What teaching practices are worth trying in the new academic year?
• How adults learn and why ignorance is sometimes more useful than knowledge
• How Foxford came about and what projects are currently Its founder is busy
• What recommendations do experts from the EdTech Expo exhibition give to infopreneurs?

Is it true that Montessori kindergartens raise "hothouse" children?

Ksenia Lavrova is a Montessori teacher and co-founder of a kindergarten in Tbilisi. She has extensive experience in alternative education and strives to create an environment that fosters independence and creativity in children. In her preschool, Ksenia applies Montessori principles, allowing children to develop skills in a comfortable and supportive environment. Under Ksenia's guidance, children are given the opportunity to show initiative, explore the world around them, and learn by doing.

The "From Bell to Bell" podcast provides a unique opportunity to immerse yourself in the world of business and entrepreneurship. In each episode, experts share valuable knowledge, practical advice, and personal experiences to help you successfully grow your business. Learn about the latest industry trends, effective sales strategies, and team management. Join the "From Bell to Bell" podcast and discover new horizons in business. Listen to us on popular platforms and stay up-to-date on the most current topics in the world of entrepreneurship.

Montessori pedagogy is based on unique principles that promote the development of children in harmony with their individual needs and interests. The primary focus is on self-education, where the child is an active participant in their own learning. A key element of the method is a prepared environment that stimulates inquiry and provides access to a variety of learning materials.

Montessori pedagogy respects the child as an individual, which requires an individual approach to each student. Lessons are held in mixed age groups, which promotes socialization and the development of collaborative skills. It is important for the teacher not only to teach but also to observe the process, guiding the child when necessary.

This method also emphasizes the development of independence and responsibility in children. By participating in the selection of tasks and materials, children learn to make decisions and take responsibility for their actions. Montessori education makes extensive use of manipulative materials, allowing children to develop motor skills and cognitive abilities through play. The application of Montessori principles in educational settings creates a nurturing environment for a child's holistic development, providing the conditions for emotional, social, and intellectual growth. This episode features an in-depth conversation with a guest who shares her knowledge of Montessori kindergartens and schools. She answers the hosts' questions about the key differences between these institutions and the principles that must be observed within the Montessori approach, as well as the areas that can be flexible. The discussion explores conflict resolution methods in the Montessori system, educators' approaches to challenging behavior, and ways to recognize and address sensitive periods in children's development. These topics are essential for understanding the characteristics of Montessori education and its impact on children's development.

Ksenia Lavrova confidently asserts that the Montessori system is not simply an idealistic concept, but a practical approach that helps children better understand the real world. In her view, this pedagogical method focuses on developing skills for interacting with the environment, a key aspect of the educational process. The Montessori system provides children with opportunities to actively explore, learn, and develop, which ultimately contributes to their social and emotional adaptation.

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Maria Montessori: Features of the Pedagogical Approach, Biography, and Achievements

Maria Montessori is an outstanding Italian educator and doctor, known for her unique approach to education. She developed a methodology based on respect for the individual needs and interests of children. Montessori placed primary emphasis on independence, active learning, and creating a favorable educational environment.

Her pedagogical approach includes the use of specially designed materials that promote the development of motor skills, perception, and critical thinking in children. Montessori believed that every child has a natural inclination to learn, and the teacher's job is to create the conditions for this process.

Maria Montessori had a rich and eventful life: she became the first woman in Italy to earn a medical degree and dedicated her life to teaching. Her method quickly gained popularity and spread throughout the world. Today, Montessori schools exist in various countries and continue to attract the attention of parents and educators.

Maria Montessori's fame continues unabated, and her ideas on child learning and development remain relevant and in demand. Montessori's pedagogical approach inspires a new generation of educators and parents seeking to create a harmonious educational environment for their children.

How and Why MTS Launches Free Educational Projects for Teens

Olga Yurkova, head of the MTS Center for Social and Charitable Programs, is actively developing initiatives aimed at supporting society and solving social problems. Under her leadership, the center implements a variety of projects aimed at helping those in need and improving the quality of life in various communities. Olga Yurkova makes a significant contribution to the development of corporate social responsibility, which helps strengthen the company's image and increase its social impact.

The Labmedia podcast "Learning Between Things" discusses current topics related to learning and developing skills in everyday life. Participants share their experiences, provide useful tips, and suggest effective self-education methods. This podcast will be an excellent resource for listeners seeking to improve their knowledge and skills in a convenient and accessible format. Listen to "Learning Between Things" and develop with us.

The online web design school for children offers a unique opportunity to learn modern skills in website design and development. Our program is aimed at developing children's creativity by introducing them to the basics of web design, graphics, and UX/UI. Lessons are designed with age-appropriate learning in mind, making it easy to grasp and apply.

We also implement various initiatives aimed at expanding educational opportunities. These initiatives include master classes, competitions, and projects where children can demonstrate their skills and receive feedback from professionals. Our goal is to help young designers find their calling and develop self-confidence.

Learning at the online school is interactive, making the process engaging and accessible. We are confident that web design skills acquired in childhood will open up many opportunities for children in the future and will also lay the foundation for successful careers in creative and technical fields.

In this episode, Olga Yurkova discusses the main goals of MTS educational projects aimed at teenagers. She emphasizes that these initiatives are not aimed at direct career guidance or training of future employees; specialized courses, internships, and competitions for university students serve this purpose. The primary goal of the school projects is education and, to some extent, marketing: teenagers are not only future IT specialists and designers, but also active users of modern digital technologies, which the company strives to introduce them to. These educational initiatives help teenagers better understand and use digital tools, which contributes to their personal and professional development in the future. The guest not only shares the basic concept but also answers the hosts' questions about the process of creating massive courses. She explains how preliminary research is conducted, how long it takes to prepare content, and who is responsible for checking the homework of thousands of schoolchildren across the country. These aspects are important for understanding the quality and effectiveness of educational programs.

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Corporations are actively seeking to guide children in their careers according to their interests. This approach has both positive and negative sides. On the one hand, such career guidance can help children understand what skills and knowledge are in demand in the labor market, which contributes to their future career success. Corporations offer internship programs, master classes, and training courses, enabling students to gain practical experience and better prepare for adult life. On the other hand, focusing children on the needs of specific companies can limit their choice and freedom in career selection. This can lead to young people making decisions based not on their interests and passions, but on business needs. It is important to remember that developing a broad knowledge and skill base, as well as free choice of profession, are key factors in shaping a successful career. Thus, corporate career guidance for children can be both beneficial and harmful. It's important to approach this process with the interests and needs of the children themselves in mind, so they can choose a path that aligns with their personal goals and ambitions.

What new AI-based solutions does education need?

Konstantin Egoshin is the CEO of Professor Sneakers. Under his leadership, the company has achieved high results in the production and sale of high-quality footwear. His experience and leadership skills contribute to the brand's development and strengthening its market position.

The Moscow Government University webinar offers a unique opportunity for anyone wishing to deepen their knowledge and skills in various fields. Participants will have access to up-to-date information, presented topics, and discussion opportunities. Join the webinar and expand your horizons by gaining valuable insights from experts in their field. Don't miss the chance to become part of an educational process that will help you develop and reach new heights.

Modern educational services rely on a variety of digital solutions that improve the quality of education and adapt it to user needs. Key components of such services include cloud technologies, online learning platforms, learning management systems (LMS), and artificial intelligence. These tools provide access to educational materials, track student progress, and personalize the learning process.

In the coming years, the introduction of new technologies, such as virtual and augmented reality, is expected to make learning more interactive and engaging. The use of data analytics to optimize educational programs and improve their effectiveness will also increase. The integration of blockchain technologies can ensure security and transparency in the management of certificates and diplomas.

Thus, digital solutions in education are constantly evolving, and their impact on the learning process will only increase, opening up new opportunities for students and teachers.

At the beginning of the interview, Konstantin Egoshin, head of a company specializing in the development of IT systems for government customers, including higher education institutions, shares his experience customizing the Moodle learning management system (LMS). He discusses which content formats are integrated into this platform and how educational institutions adapt the system to their needs.

Artificial intelligence (AI) is widely used in education, offering numerous opportunities to improve the learning process. Konstantin highlights the most discussed options, many of which are already functioning as prototypes. AI assistants for students and teachers help organize the learning process and provide personalized recommendations. Content adaptation systems provide an individual approach to each student, taking into account their level of knowledge and learning style. AI-powered proctoring enables examination process control, ensuring fairness and transparency. Automated student access devices in the classroom simplify registration and attendance monitoring. AI tutors, capable of interactively assessing students' knowledge, analyze the use of key vocabulary from the course semantic core, thereby promoting deeper learning. Thus, the integration of AI into educational processes opens new horizons for students and teachers, improving the quality and accessibility of education.

The company "Kedy Professora" is beginning development of a system for predicting student academic performance. A similar tool was previously announced at Moscow State Pedagogical University (MSPU). The new system is designed to help analyze academic results and identify factors influencing academic performance, which, in turn, will allow for the development of more effective teaching methods and student support.

Reading is an important aspect of personal development and education. Not only does it broaden your horizons, but it also helps improve your critical thinking skills. Regularly reading books, articles, and research contributes to a deeper understanding of various topics and helps you stay current with current events. It's important to choose a variety of genres and authors to broaden your knowledge and opinions. Don't forget the benefits of reading for improving your vocabulary and writing skills. Focusing on reading also helps improve concentration and attention. Therefore, make time for reading every day to develop your skills and deepen your knowledge. In 2024, several key trends stand out in the field of innovative pedagogy. One of these is the integration of technology into the educational process. The use of interactive platforms, virtual and augmented reality allows for the creation of engaging and effective teaching methods. There is also a growing interest in personalized learning, which takes into account the characteristics and pace of knowledge acquisition of each student. This contributes to a deeper understanding of the material and increases student motivation.

Critical thinking skills will also play a key role in 2024, becoming essential for successfully adapting to a rapidly changing world. Educators are increasingly implementing project-based methods that help students develop analytical skills and creativity.

Furthermore, increased attention to emotional intelligence and social skills is becoming an important part of educational programs. This helps to foster harmonious relationships between students and teachers, as well as develop teamwork skills.

Thus, in 2024, innovative pedagogy continues to evolve, combining technology, an individual approach, and the development of social skills, creating new opportunities for the education and upbringing of the younger generation.

Is it possible to teach students to learn?

Methodologist and educational program developer Irina Yurochkina is an expert in the field of creating effective educational courses. Irina has extensive knowledge of pedagogy and experience working with various educational projects. She develops programs that take into account modern requirements and trends in education, thereby improving the quality of education and meeting the needs of students. In her work, Irina is results-oriented, applying innovative approaches and technologies, which makes her methods relevant and in demand.

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Effective teaching techniques play a key role in student learning. The use of a variety of methods helps to activate the learning process and promotes deeper assimilation of the material. One of the most useful techniques is actively engaging students in discussions of topics. This not only stimulates interest but also develops critical thinking.

Furthermore, the use of visual materials, such as presentations and infographics, helps to better perceive information. Interactive assignments, group projects, and role-playing games create opportunities for the practical application of theoretical knowledge, which significantly increases its retention.

It is also important to consider the individual characteristics of students. A personalized approach to learning enables each student to maximize their potential. Regular feedback and assessment of student progress help identify weaknesses and adjust the learning process. Thus, a variety of teaching techniques contribute to increased learning activity, increased motivation, and improved learning outcomes. Using these methods makes learning more effective and engaging for students, ultimately leading to successful acquisition of knowledge and skills. In this webinar, the expert invites educators to reflect on their experiences with students and share their teaching methods. Irina Yurochkina emphasizes the importance of changing the approach to communicating with students and in educational programs. Instead of the attitude "We will teach you," it is necessary to shift to the formulation "You can learn." This shift in perception promotes more active student engagement in the learning process and increases their motivation. Teachers can use their personal stories and successful examples to inspire students and help them realize their learning potential.

The techniques discussed in the webinar, while seemingly obvious, are rarely used in practice. The expert emphasizes that university students do not always possess the necessary skills for effective learning. Irina Yurochkina recommends implementing the Pomodoro method—a time management technique where short periods of intense work are alternated with mini-breaks. Furthermore, it is important to plan homework according to this technique. It is also necessary to more thoroughly explain to students the expectations placed on them during the learning process, effectively establishing a learning contract with them. This will help increase student engagement and responsibility for their own learning.

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Online course tutors and curators play a key role in the student learning process. To successfully master the material, it is important to use effective strategies. First, create a clear course structure so students can easily navigate the materials and assignments. Second, use a variety of content formats—text, video, infographics, and interactive activities—to maintain interest and engagement. Third, provide regular feedback so students can understand their progress and areas for improvement. Fourth, encourage interaction between course participants through forums and group projects to facilitate the exchange of knowledge and experience. Finally, consider the individual characteristics of students, offering additional resources and support to those who need it. These recommendations will help methodologists and curators create a more effective and productive learning environment.

How Japanese Universities Differ from Western and Russian Universities

Alexander Meshcheryakov is a renowned historian and teacher who studies and teaches history. His works cover various aspects of the historical process, including social and cultural change. Meshcheryakov actively shares his knowledge through teaching and lecturing, making him a significant figure in the field of education. His research contributes to a deep understanding of historical events and their impact on modern times.

The "Iva League" podcast discusses current topics related to contemporary society and culture. Each episode offers in-depth analysis and engaging discussions, making it a valuable resource for listeners seeking to expand their knowledge. The podcast covers a variety of aspects of life, including personal development, social trends, and innovation. Join us for engaging conversations and insightful insights.

Working at Japanese universities provides a unique experience that differs significantly from the educational environment in other countries. Faculty and researchers have the opportunity to immerse themselves in Japanese culture and educational traditions, enriching their professional and personal experiences. Japanese universities are known for their high quality education, innovative teaching methods, and emphasis on research.

Collaborating with local colleagues and participating in international projects helps broaden horizons and exchange knowledge. Instruction in English at Japanese universities is becoming increasingly common, simplifying the integration process for international professionals and students.

Living in Japan also opens up unique opportunities for professional development, including participation in conferences, seminars, and networking events. This allows you not only to improve your skills but also to establish valuable contacts in the academic community.

Therefore, experience working at Japanese universities is a valuable asset for any professional seeking career advancement and broadening their professional horizons.

This issue features an interview with an expert who has been visiting various Japanese universities for many years to study, research, and teach. Alexander Meshcheryakov shares his views on the history of the Japanese education system and talks about his impressions of academic campuses and working at Japanese universities. His experiences and observations provide valuable insights into how the Japanese educational system shapes students and promotes scientific research.

In Japan, there is a pronounced tendency toward narrow academic specialization. Researchers often focus on studying one specific era or aspect of a historical figure, disregarding other periods of their life. This can be problematic for students planning to work outside of Japan, as such narrow specialization can limit their opportunities internationally. The podcast also discusses interesting aspects of academic life at Japanese universities, such as the presence of rock gardens on campus, the level of politeness among Japanese students, and the lack of imperial lectures at universities. These topics highlight the uniqueness of the Japanese educational system and its cultural characteristics.

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The first universities in Europe and Russia appeared in the Middle Ages and became important centers of education and science. In Europe, the first university was founded in Bologna in 1088. This university became a model for subsequent educational institutions, including the University of Paris, founded in the 12th century. These institutions focused on the study of the liberal arts, theology, and law.

In Russia, the first university, Moscow State University, was founded in 1755. It became an important milestone in the development of higher education in the country and contributed to the formation of scientific thought. Universities in Russia began to develop much later than in Europe, but they quickly became centers of cultural and educational life. Universities have thus played a key role in the dissemination of knowledge and the formation of the scientific community in both Europe and Russia, contributing to the development of various disciplines and the training of qualified specialists. What teaching practices are worth trying in the new academic year? Kira Druzhinina and Alexander Zaitsev, professors at Rostov-on-Don universities, are experienced specialists in their field. Their work is aimed at training highly qualified personnel capable of successfully competing in the labor market. Both professors are actively involved in research and implement innovative teaching methods, which significantly improves the quality of the educational process. Kira Druzhinina and Alexander Zaytsev strive to create an inspiring learning environment where students can develop their skills and gain relevant knowledge that meets modern requirements.

The "Teachers of the Year" podcast is a platform for discussing current topics in education. In each episode, we share teachers' experiences, their teaching methods, and successful practices that can inspire colleagues and improve the educational process. We strive to create a community where teachers can exchange knowledge and ideas and discover new approaches to teaching. By listening to the podcast, you will receive valuable advice and motivation for your professional career. Join us and learn how to become better at your craft.

Game-based and digital teaching methods are becoming increasingly popular in the educational environment. They make the learning process more engaging and effective, engaging students and increasing their motivation. The use of game elements in teaching promotes the development of critical thinking, teamwork, and problem-solving skills.

Digital technologies, such as interactive platforms and mobile apps, are opening up new horizons for teachers and students. They provide access to a variety of educational resources and allow for the learning process to be tailored to individual student needs. Creative approaches to teaching, including elements of gamification and multimedia, help create a more dynamic and productive learning environment.

Despite the advantages, it is important to remember the need for a balanced approach. Combining traditional teaching methods with modern technologies and game elements can significantly improve the quality of education and make it more accessible to everyone.

In this episode of the podcast, the participants discuss effective formats for working with students of various specialties and courses, which they have used over the years or have recently mastered. Theatrical practices, debates in various formats, and teamwork prove useful for both future programmers and philologists. An interesting approach is the use of the game "Dungeons and Dragons" in the learning process. However, it is important to remember that such activities should not be purely entertainment. A key element is reflection at the end of the internship or in the following lesson, when students can analyze and express their findings, which promotes a deeper understanding of the material and develops critical thinking.

The episode concludes with a focus on digital interaction with students and the current use of artificial intelligence in the educational process. While the panelists have varying opinions on neural network tools, some are successfully integrating chatbots based on generative neural networks into their teaching. For example, by teaching students to formulate prompts, they effectively replace traditional course guidelines with automated solutions, which facilitates more effective learning and helps students adapt to modern educational requirements. Creating a culture of working with neural networks is an important step towards optimizing educational practices and improving interactions between teachers and students.

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There are many interesting and effective approaches to solving teaching problems that can help make the learning process more engaging and productive. One method is the use of interactive technologies, such as educational games and online platforms, which promote student engagement and active participation in lessons.

Another approach is project-based learning, where students work on real-world problems and projects. This not only develops their critical thinking skills but also helps them apply theoretical knowledge in practice.

Also worth considering is the flipped classroom method, in which students study new material at home and then discuss it and solve practical problems in class. This approach promotes a deeper understanding of the material and the development of independent learning skills.

Finally, the integration of interdisciplinary topics into the learning process allows students to see the connections between different areas of knowledge, which makes learning more holistic and meaningful. These methods will help make teaching more dynamic and interesting, and also increase student motivation to learn.

How Adults Learn and Why Ignorance Is Sometimes More Useful Than Knowledge

Elena Tikhomirova, CEO of eLearning Center, is an expert in the field of adult learning. She has extensive experience in developing educational programs and implementing innovative teaching methods. Elena actively works to improve the quality of distance learning, offering modern solutions for increasing the effectiveness of the educational process. Her expertise covers various aspects of adult learning, which allows her to successfully adapt courses to the needs of learners.

Listen to the podcast "What They Will Say" to hear opinions and discussions on current topics. We explore diverse perspectives and analyze important events. Join us to stay up-to-date on engaging conversations and expand your knowledge of the world around you. The podcast is available on popular platforms, so you can listen anytime. Don't miss out on the latest news and trends.

Elena became a learning specialist thanks to her passion for self-improvement and her understanding of the importance of education in everyone's life. She began her career in learning after realizing that quality education plays a key role in professional and personal growth. Important aspects of working in this field include constantly updating knowledge, the ability to adapt teaching methods to different groups of people, and effective communication skills. Effective learning specialists must also be able to analyze results and adjust their programs for maximum effectiveness. Success in this profession depends on the ability to inspire and motivate students, as well as a commitment to continuous self-development and learning.

In this episode, we will discuss three key topics. Elena Tikhomirova shares her experience, explaining how an unexpected incident became the starting point for her journey into instructional design. She also reflects on how true love for the profession is formed and whether love at first sight is possible.

The second part discusses the fundamental principles, myths, and dangerous trends in adult learning. Elena argues that adults are incapable of intensive learning, and the culture of "courseaholism" is not only toxic but also ineffective. The guest and host also analyze why the education field so readily accepts and spreads myths from organizational psychology, neuroscience, and other disciplines, including topics such as learning styles and the 8-second attention window. Discussing these issues will help dispel common misconceptions and improve approaches to adult learning, based on scientific evidence and practical experience.

The final part is devoted to the courage to admit one's knowledge gaps and the importance of vulnerability in adult learning. Admitting ignorance opens new horizons for growth and development. Feeling vulnerable, often perceived as a weakness, is actually a powerful tool for deep learning. It allows adults to learn from experience, share knowledge, and maintain open dialogues. The benefits of these difficult emotions are that they help create a more trusting atmosphere where participants can freely share their thoughts and experiences, which ultimately leads to more effective learning and personal development.

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Asynchronous learning offers flexibility and convenience, but many students still decide to drop out. Let's look at eight less obvious reasons why people might abandon this learning format.

The first reason is lack of self-discipline. Unlike traditional learning, asynchronous courses require students to be highly self-organized. Some cannot cope with this task and lose motivation.

The second reason is lack of interaction with instructors and peers. Many students feel a lack of communication and support, which negatively affects their engagement.

The third reason is technical problems. Internet connection problems or insufficient computer literacy can be a serious obstacle to successful mastery of the material.

The fourth reason is information overload. In some courses, the amount of information can be too great, which leads to a feeling of overwhelm and refusal to continue learning.

The fifth reason is insufficient feedback. Students may feel insecure if they do not receive regular assessments and feedback on their work.

The sixth reason is the lack of a clear structure. In asynchronous courses, students can become lost without a clear plan and schedule, which creates difficulties in organizing the learning process.

The seventh reason is personal circumstances. Problems in life, such as work or family obligations, can distract attention and reduce motivation to study.

The eighth reason is the lack of real goals. If a student does not have a clear understanding of why they are taking a course, this can lead to a loss of interest and, as a result, to discontinuing studies.

Understanding these reasons can help educational institutions improve asynchronous courses and increase their appeal to students.

How Foxford came about and what projects its founder is currently working on

Alexey Polovinkin is the CEO of Tsifrium and the founder of the Foxford online school. His experience and knowledge in education and technology contribute to the successful development of both organizations. Polovinkin actively implements innovative approaches to learning, making him a leading expert in the field of online education.

An interview with Mikhail Mordasov, conducted on the EduMakers channel, provides a unique opportunity to learn about his views and experience in education and technology. The conversation discusses current issues related to innovation in learning, as well as the role of digital tools in the educational process. Mikhail shares his ideas on how modern technologies can improve the quality of learning and increase student engagement. This interview will be a useful resource for educators, students, and anyone interested in the development of the educational environment.

The education business is a dynamic and multifaceted field that requires constant improvement and adaptation to changing market conditions. My path in this field began with an understanding of the importance of high-quality education and the need to implement innovative approaches. While implementing various projects, I have encountered numerous challenges that have helped me develop my management and strategic planning skills.

Currently, I am actively involved in several projects aimed at improving educational services and increasing their accessibility. My primary focus is developing online courses and programs that meet modern requirements and student expectations. I strive to integrate modern technologies, such as interactive platforms and mobile applications, to make learning more engaging and effective.

Furthermore, I actively collaborate with education experts to create courses that meet the current needs of the labor market. My goal is to provide students with not only theoretical knowledge but also the practical skills necessary for a successful career. Constantly updating content and adapting programs to new educational trends remain key aspects of my work.

In this interview, Alexey Polovinkin shares his experience of transitioning from a career in IT and teaching at MIPT to creating his first educational project, the "100EGE" school, which later transformed into "Foxford." He discusses his views on online education and highlights the key challenges facing traditional schools and universities. Alexey currently heads the company "Cifrium," which develops digital educational content for public educational institutions. Starting this academic year, he is also launching his own online home school, demonstrating his commitment to innovation in education.

Alexey Polovinkin confirmed in an interview that he permanently left the Foxford business this year. It was also announced that Cifrium has assumed management of a private school founded by the development company "Samolet," which is on the verge of closure. "Tsifrium" intends to develop the offline direction of this school, which indicates the company's intention to expand its educational services and improve the quality of education.

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Trends of 2023 and forecasts for 2024 in the Children's EdTech Segment: Market Experts' Opinions

In 2023, the children's EdTech segment continues to evolve, implementing innovative technologies and adapting to new educational needs. One of the key trends has been the active use of artificial intelligence to personalize learning. Platforms have begun offering adaptive courses that take into account children's individual abilities and interests, significantly increasing the effectiveness of the educational process.

Another important area has been the development of game-based learning formats. Gamification helps retain children's attention, making the learning process more engaging. In 2023, many companies actively incorporated game elements into their educational products, which contributed to increased interest in learning.

From a technology perspective, 2023 will be marked by the expansion of virtual and augmented reality. These technologies make it possible to create immersive experiences that make classes more interactive and exciting.

Against the backdrop of these trends, experts predict that 2024 will see the further development of hybrid learning models that combine online and offline formats. Interest in sustainable and environmental practices in education is also expected to increase, becoming a new priority for many EdTech companies.

In conclusion, the children's EdTech segment in 2023 demonstrates active development and adaptation to modern requirements. Forecasts for 2024 promise a continuation of these trends, opening up new opportunities for educational solutions.

What recommendations do experts from the EdTech Expo give to infopreneurs?

The target audience for this analysis includes EdTech company executives and infobusiness experts. These specialists play a key role in shaping educational technologies and implementing innovative solutions in the field of online learning. Their experience and knowledge enable them to effectively adapt educational processes to the demands of the modern market, which contributes to the development of both business and education in general.

Infocast broadcasts will be held during the first and second days of EdTech Expo.

Analysis of various audience engagement methods in the infobusiness is a relevant topic in a dynamically developing market. Effective mechanisms for capturing the interest of potential clients can significantly increase the competitiveness and profitability of a business. It is important to understand that successful audience engagement requires a comprehensive approach, including content marketing, social media, email newsletters, and SEO optimization.

Content marketing allows you not only to inform but also to engage users, creating value through high-quality materials. This can include both text content and videos that help establish contact with the audience. Social media plays a key role in disseminating information and engaging with customers, helping to build a community around a brand.

Email newsletters remain one of the most effective ways to maintain contact with potential and existing customers. Personalized offers and helpful tips can significantly increase engagement. SEO optimization helps improve website visibility in search engines, attracting organic traffic and increasing the chances of conversion.

Today's infobusiness market is highly competitive, and to successfully attract an audience, it is necessary to monitor trends and adapt strategies accordingly. Using analytical tools allows you to track the effectiveness of various methods and make adjustments as needed. It is important to remember that the key to success lies in the ability to combine different approaches, thereby creating a unique offering for the target audience.

In September, Skolkovo hosted the EdTech Expo, an industry exhibition in the field of online education. For two days, the Infokast channel broadcast from the event. The program included not only recordings from the stands but also interviews with experts and company executives. Below are links to some of these materials:

• Anastasia Kirichenko, director of the magazine "Highlights," talks about her publication, as well as how information businesses can use the social network "VKontakte." According to her observations, the audience there is more active than on Telegram, but there are some nuances in creating content.
• Artem Zakharov, CEO of PuzzleBrain, explains how the marketplace—or library—of courses on his platform works.
• Maxim Vasilevich, COO of GetCourse, assesses the growth of the infobusiness market and reveals how schools are coping with the YouTube slowdown.
• Suren Albertyan, CEO of GoDigital, talks about which projects are successfully attracting traffic from Telegram.
• Producer and customer service expert Oksana Aksenenko gives advice on how to shape the customer journey in the infobusiness.

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Infobusiness: 9 effective formats for monetizing your knowledge and experience

Infobusiness is a unique opportunity to turn your knowledge and experience into a source of income. There are many formats that will help you successfully monetize your skills. Let's consider nine of the most popular and effective ways.

The first format is online courses. Creating and selling courses allows you to share your knowledge with a wide audience, thereby providing a stable income. The second is webinars. Conducting online seminars provides the opportunity to interact with participants in real time and answer their questions.

The third format is e-books. Writing and selling books with useful information not only allows you to share your experience but also generates passive income. The fourth is consultations. Individual consultations help clients solve specific problems, giving you the opportunity to earn income from your knowledge.

The fifth format is subscription newsletters. Creating paid content for subscribers provides regular income and a loyal audience. The sixth is community building. Paid groups and clubs allow you to share knowledge and earn income from participants.

The seventh format is podcasts. Recording and monetizing podcasts allows you to share your experience with an audience and attract sponsors. The eighth is video content. Creating educational videos and selling them or posting them on pay-per-view platforms can also be profitable.

Finally, the ninth format is franchising. Franchising your knowledge and experience allows others to use your brand and methods, and you can profit from their success.

Choosing the right format depends on your goals, audience, and the specifics of your expertise. The optimal combination of several formats can significantly increase your profits in the infobusiness.