Education

How to Create a Cool University Program: "If You Want to Get There, Come Study with Us"

How to Create a Cool University Program: "If You Want to Get There, Come Study with Us"

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At the Open Education educational conference held by ITMO University on May 21, 2022, Alexander Kraynov, Director of Artificial Intelligence Technologies Development at Yandex, expressed his opinion on the creation modern educational programs at universities. He emphasized the importance of developing courses that will be in demand by applicants. However, his ideas sparked disagreement among the participants, highlighting the urgency and complexity of the issue of modernizing educational systems.

Alexander Kraynov Screenshot: ITMO University / ITMO University / YouTube

What is Alexander's idea? Kraynov

Alexander Kraynov offers a simple and effective approach for university students. He recommends interviewing winners of All-Russian Olympiads and gold medalists about the companies they would like to work for. This approach will help gain valuable information about the preferences of successful students and labor market trends. By learning these people's opinions, you can better navigate your career choice and prepare for employment.

Select three companies and ask each one: "What requirements do you have for a candidate to be successful in their employment? What knowledge and skills should the applicant have?"

To effectively develop a company's human resources potential, it is necessary to develop joint training programs for specialists that meet its needs. Opening a specialized department or organizing joint courses with educational institutions may be the optimal solution. This approach will not only train qualified specialists but also strengthen cooperation between businesses and educational institutions, which in turn will contribute to the development of the industry as a whole.

Approach applicants and tell them: "We have a specialized department and a training program that meets the requirements of this organization. We train specialists specifically for these companies. If you want to work in this field, choose our department."

According to the speaker, this program will attract a wide audience, creating conditions for paid tuition. The program's high popularity will allow for optimal pricing for educational services, which in turn will provide the university with a stable income. This will enable you to attract highly qualified faculty, which will improve the overall level of education and the university's competitiveness.

"Your success leads to increased popularity and student enrollment, making you commercially successful. You train qualified personnel for leading companies. High competition among applicants confirms your reputation, and some educational institutions have already recognized this and adapted their approaches to education," noted a Yandex representative.

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