Contents:
Course with employment: "The profession of a methodologist from scratch to PRO"
Find out more
The First Vice-Rector of ITMO University and the Director of the Institute of International Development and Partnership play a key role in shaping the university's educational and scientific policy. These positions entail active participation in developing strategies for international cooperation, implementing innovative educational programs, and attracting students and faculty from all over the world. Under the leadership of the First Vice-Rector, the university is strengthening its position on the international stage by developing partnerships with leading educational institutions and research centers. This not only facilitates the exchange of experience but also creates new opportunities for students and researchers, an important aspect of modern higher education.
The panel discussion "How Online Can Affect a University's Reputation" at the eSTARS 2021 international online conference explores key aspects of the impact of digital technologies on the image of educational institutions. Conference participants analyze how internet platforms, social media, and other online resources can shape the perception of universities among students and employers. The discussion explores successful practices and strategies that help universities strengthen their reputation in the digital space.
To remain relevant to our applicants and students, we must adapt to modern information spaces. Otherwise, we risk losing touch. A lack of scientific publications means that research is not being conducted, just as a university's lack of representation on popular social media makes it invisible to potential students. Today, applicants choose universities that are understandable and accessible. In the current reality, these institutions are actively present on Instagram, TikTok, as well as on platforms like Fortnite, and offer Minecraft programming training. Adaptation to new forms of communication and learning will help us attract and retain students' interest in our university.
Director of the Institute The Director of the Institute of Online Education at the Financial Institute under the Government of the Russian Federation and Head of the Department of Digitalization of Education is actively involved in the development of digital technologies in education. His work focuses on introducing innovative teaching methods and increasing the accessibility of educational resources. The Institute of Online Education is an important link in the implementation of state policy on the digitalization of the educational process, which contributes to improving the quality of education and training specialists in demand in the labor market.
The panel discussion "How Online Learning Can Affect a University's Reputation" at the eSTARS 2021 international online conference will explore the impact of digital technologies on the image of higher education institutions. Participants will examine how online resources, social media, and digital platforms shape the public perception of universities, as well as strategies that can help manage reputation in the context of digitalization. This topic is relevant for educational institutions seeking to improve their competitiveness and attract students in today's marketplace.
To attract Generation Z to our university, we need to reconsider our approach to digital technologies, mitigating aggressively negative perceptions. It is also important to update our learning support system to meet the needs of modern students. This will help create a more comfortable and productive educational environment conducive to successful learning and engagement.
The First Vice-Rector of ITMO University and the Director of ITMO's Institute of International Development and Partnership play a key role in shaping the institution's educational policy and developing its international relations. These positions involve active leadership and strategic planning aimed at strengthening the university's position on the international stage. As part of their responsibilities, they facilitate the implementation of innovative educational programs and the development of partnerships with international educational institutions and research organizations. This makes ITMO University a magnet for students and researchers from around the world, facilitating the exchange of knowledge and cultural experiences.
The panel discussion "How Online Can Affect a University's Reputation" at the eSTARS 2021 international online conference explores key aspects of digital technologies' impact on the image of higher education institutions. Conference participants examine how online platforms, social media, and digital marketing shape public perceptions of universities. Topics include strategies for managing online university reputation, the impact of student and alumni reviews, and the role of content in increasing institutional visibility. This discussion provides a unique opportunity to share experiences and best practices to improve the reputation of universities in the context of digital transformation.
If we don't create a user-friendly information space for applicants and students, we risk losing touch with them. This is similar to the lack of scientific publications, which makes scientific research invisible. In today's world, universities that aren't present on popular social media platforms like Instagram and TikTok become invisible to prospective students. Young people choose educational institutions that are accessible and understandable to them digitally. Today, applicants are turning to universities that actively use platforms like Fortnite and Minecraft to teach programming and other modern skills. Thus, having an active online presence is becoming a key factor in attracting students.
