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Game designer from scratch to PRO: 7 steps to success in the industry
Find out moreThe history of the creation of Firewalk Studios and its partnership with Sony
Firewalk Studios, founded in 2018, is part of the ProbablyMonsters company, which Firewalk Studios was founded in 2016 under the leadership of Harold Ryan, the former head of Bungie. Since its inception, the studio has focused on developing an original multiplayer game called Concord. Firewalk Studios' strategy is aimed at creating a unique gaming experience that will appeal to both veteran and new players. The development of Concord promises an innovative approach to multiplayer games, highlighting the studio's commitment to high quality and originality.
The collaboration between Firewalk and Sony was officially announced in 2021. Both companies intend to develop a unique project in the AAA genre, but details about the shooter remain under wraps. Tony Hsu, head of Firewalk and former vice president of the Destiny franchise at Activision, noted that the team comprises highly qualified specialists with extensive experience. This collaboration promises to bring fresh ideas and innovative solutions to the gaming industry, generating great interest among video game fans.
The project's leading specialists include Ryan Ellis, former creative director on Destiny, and Elena Sigman, producer on BioShock Infinite. The Firewalk team is comprised of seasoned professionals who have previously worked on renowned titles such as Mass Effect, Apex Legends, Titanfall, Call of Duty, and Destiny. These professionals bring to the project a wealth of experience and deep knowledge in game development, which contributes to the creation of a high-quality and engaging gaming product.

According to Tony Hsu, game development has become one of the few sources of joy for the Firewalk team amid the COVID-19 pandemic. The company sought to convey these positive emotions to players around the world by creating an immersive and engaging gaming experience that can help people cope with difficulties. Firewalk focuses on ensuring that every detail of the game evokes positive feelings, fostering a community united by shared impressions and emotions.
Sony sees the collaboration as an opportunity to develop a new segment of the multiplayer shooter market. The company also noted the presence of story elements in Concord, which is a characteristic feature of developments created by Sony's internal studios. This underscores the company's desire to combine exciting gameplay with a deep and engaging story, which can attract the attention of both genre fans and new players.
Herman Hulst, head of PlayStation Studios, emphasized the high level of professionalism of Firewalk Studios' employees, calling them true masters of storytelling. Given their extensive experience developing multiplayer AAA games, fans can expect many exciting surprises and innovations in upcoming projects.
In spring 2023, Firewalk Studios was integrated into Sony's structure. The amount of the deal with ProbablyMonsters was not disclosed, but it is known that Sony has supported Firewalk for a long time. This collaboration was a logical step in the development of both companies, strengthening Sony's position in the video game market and expanding Firewalk's capabilities in creating high-quality gaming content.
Sony continues to actively develop its position in the games-as-a-service market. In early 2022, the company announced the acquisition of Bungie and its intention to release more than ten multiplayer projects by March 2026. Bungie specialists will support Firewalk Studios in completing the development of its first game. This demonstrates Sony's strategic approach to expanding its game portfolio and improving the quality of multiplayer games.
First Impressions of Concord: Player Reactions
In May 2023, Sony unveiled its new game called Concord, just a month after acquiring Firewalk Studios. At this point, viewers have only been shown a 50-second CGI teaser, which was unable to fully understand the project. From the available information, it is known that Concord is a PvP first-person shooter, which is indicated in the description of the video. The game is expected to offer a unique gaming experience and high-quality graphics, which confirms Firewalk Studios' reputation for developing exciting multiplayer games. Additional details about Concord's gameplay and features remain unknown, which creates intrigue among shooter fans.
Concord's relationship with the gaming community got off to a rocky start. According to Return YouTube Dislike, the teaser garnered around 9,000 dislikes and only 3,500 likes. User comments were overwhelmingly negative, with many expressing dissatisfaction and questioning the wisdom of such an uninformative video.

The developers did not provide additional information in subsequent updates. They focused on common goals, such as creating unique stories in each match and engaging players with beautiful worlds and vibrant characters. However, Concord was announced to be releasing in 2024 on PS5 and PC.
The game was fully revealed in May 2024 at the State of Play presentation, where Sony dedicated significant time to the demo. Despite the extensive presentation, the announcement received mixed reviews from both audiences and critics.
At the beginning of the presentation, a five-minute CGI trailer was shown, which left many viewers confused as to what title it was referring to. Visually, the trailer was reminiscent of Guardians of the Galaxy, showing alien mercenaries getting into challenging situations and exchanging witty banter. This stylish approach to storytelling and vibrant visuals highlight the project's uniqueness, captivating the audience. The ambiguity of the plot also creates intrigue, which can be an additional incentive for viewers to learn more about a given game or film.
Viewers eagerly awaited the announcement of a new single-player story-driven game from Sony. However, at the end of the trailer, the name Concord was revealed, and the following minutes were devoted to demonstrating gameplay. The game is expected to release on August 23.
The contrast between the trailer, created using expensive CGI, and the gameplay, reminiscent of other free-to-play shooters like Overwatch and Apex Legends, was very noticeable. This difference caused significant dissatisfaction among the audience, who expected a higher quality from the presented product. Users expressed their disappointment in the comments, emphasizing that the gameplay did not live up to the standards set by the impressive trailer.
Negative comments have appeared on YouTube, Reddit, and other social platforms. Users actively discuss the need for a new team-based shooter and express dissatisfaction with Sony's lack of emphasis on story-driven games. Questions about the quality and feasibility of new projects are becoming increasingly pressing, highlighting growing audience dissatisfaction.

According to the latest news, Concord will be sold at $40 instead of being distributed free-to-play, which is a rarity in the gaming industry. Given the low scores for the gameplay and characters, many users are expressing concerns about post-release sales. This may negatively impact the game's success in the market, especially in a highly competitive environment.
The developers at Firewalk actively share their sources of inspiration and emphasize that their game offers deep gameplay. It will be interesting for both experienced players and newcomers. The team also guarantees regular updates, including new maps and characters, which will ensure a constantly varied gaming experience.
Road to Release and Release: Analyzing the Failure of Concord
Concord, a fresh project from Firewalk Studios, attracted the attention of the gaming community in 2023. Despite high expectations, the game faced significant challenges, from the beta stage to the unexpected server shutdown just two weeks after its official launch. The developers must analyze the causes of these setbacks and take them into account in the future to restore player trust and ensure the successful release of their next projects.
In June 2023, journalists were given the opportunity to evaluate Concord's gameplay, and opinions on the project were mixed. Some reviewers, including a VGC author, emphasized the "strong gameplay core" and unique characters, which provide engaging gameplay. A GameSpot reviewer also agreed with the high praise for the gameplay, which strengthened his confidence in the project's success.
Despite positive reviews, the game has faced criticism. IGN noted that significant refinement is required, as elements borrowed from Halo and Destiny do not always blend harmoniously. Eurogamer also expressed concerns about the lack of uniqueness, which could turn off potential players. Such comments highlight the importance of creating original content that can attract audiences and differentiate a game from the competition.
The developers were aware of the issues that arose during the game's initial reveal and noted that users were unable to experience even a small portion of the content they had prepared. However, this information did not improve subsequent game reception.
The situation with the beta test, which ran from July 12th to 14th, worsened. Sony unexpectedly announced that all PS Plus subscribers on PS5 would have access to the test. This decision caused mixed feelings among players. Despite interest in the game, the main beta failed to attract sufficient participants: at its peak, only 2,300 users registered on Steam. Current circumstances highlight the need to improve the marketing strategy and attract a wider audience for the successful launch of the game.

In recent weeks Before the release, the developers focused on improving the game's image, introducing new characters and assuring players that there would be no battle pass. However, videos on YouTube continued to generate negative feedback from viewers, calling into question the success of the marketing strategy.
Before the release, one of the developers emphasized that Concord had been in the works for eight years, urging players to give the new project a chance. However, many users remained skeptical, questioning how they could have spent so much time creating a game that looked like a standard team-based shooter. Despite this, the developers are confident in the uniqueness of their product and its potential to attract audience attention.
On the day of release on August 23rd, the situation did not improve. The shooter quickly fell out of the top 50 sales on the PS Store, and the peak number of players on Steam was only 697, which is even lower than The Lord of the Rings: Gollum. Players began to express dissatisfaction with the long wait times for matches caused by the lack of users. This negatively impacted the game's overall appeal and market viability.
Analysts expressed pessimism about the game's sales, which by the end of August had only sold 25,000 copies across both platforms. This result was a significant failure for a AAA game that had been in development for at least four years. Expectations for such a large-scale project were high, and the low sales highlight the challenges the game faced at launch.
By early September, the number of concurrent players on Steam did not exceed 70, while only a few dozen viewers were watching the game on Twitch. On Metacritic, the game received a critic score of 62, while users gave it a low score of 1.8. These statistics indicate low interest in the game among both players and critics, which may negatively impact its future.

Following the release, the developers announced the closure of Concord servers, scheduled for September 6th, and refunds to customers. Game Director Ryan Ellis acknowledged that the game did not meet player expectations, and the studio is considering various options for moving forward, including the possibility of relaunching it as a free-to-play game. This decision underscores the developers' commitment to listening to community feedback and adapting to audience needs, which may open up new prospects for the project in the future.
Concord has become one of the most notable failures in the gaming industry over the past decade. Unlike other failed projects such as Babylon's Fall, Anthem, and Redfall, Concord was unable to survive the end of its support. The consequences of this failure remain to be seen, but conclusions can already be drawn about the importance of taking player expectations into account and the need to strive for originality in game development. The success of gaming projects depends not only on technical execution, but also on the ability to create unique and engaging content that can retain the audience's interest.



The Main Reasons for the Failure of Concord
Since the release of Concord, experts and critics have been actively investigating the reasons for its failure. Several key aspects stand out among the main factors raising doubts about the feasibility of a project's release. These issues are being actively discussed in the gaming industry and across various platforms, highlighting the importance of a thorough analysis of game development failures.
The $40 price tag for a paid team-based shooter initially raised doubts, especially when most similar games offer a free-to-play model. The market is saturated with such projects, and many players are wary of new releases. Despite this, it's important to consider that paid games can offer higher-quality content, lack of ads, and fair treatment of players. In a highly competitive environment, developers need to stand out with unique mechanics and engaging gameplay to justify their price and attract audiences.
The developers tried to justify the high price by promising regular free updates and minimal microtransactions, but this failed to convince audiences. Perhaps Sony hoped that after the successful release of Helldivers 2, any new game would easily find its target audience. However, a lack of player confidence in the pricing strategy and business model could negatively impact sales and the company's reputation. It's important to remember that modern gamers value not only quality content but also transparency regarding pricing and updates.
Poor character design can significantly impact the success of team-based shooters. In these games, it's crucial that each hero has a unique identity and attracts their own fan base. Projects like Overwatch and Apex Legends clearly demonstrate how high-quality and thoughtful character design can attract the attention of even those who aren't active players. Unique traits, compelling stories, and visual appeal help create an emotional connection with the audience and increase interest in the game. Therefore, it's important for developers to pay due attention to character design to ensure the long-term success of the project.
In Concord, the characters failed to resonate well with the audience, and their depictions were criticized on social media. The stories of the characters, including a man in a spacesuit and a giant robot resembling a hodgepodge of saucepans, failed to capture the attention of viewers. These factors have negatively affected the perception of the project, and many users have expressed their dissatisfaction, which may negatively affect further development and the popularity of the brand.

The game suffers from a lack of uniqueness. Since its announcement, Sony and Firewalk have failed to effectively market Concord, failing to explain to players why they should pay attention. Perhaps an earlier announcement and more testing would have generated more interest in the project and attracted the attention of the target audience. Without clear positioning and an understanding of the game's unique features, its success may be at risk.
Some reviewers highlighted the positive aspects of the game, but most noted a lack of innovation. This overall impression could not compensate for high competition from popular projects like Overwatch 2 and Valorant, especially given the $40 price tag. In a saturated gaming market, players care not only about graphics and mechanics, but also about innovation that can attract their attention.
Concord quickly disappeared from the news, which is largely due to an unfortunate release date. At the time, the gaming industry was focused on the success of the Chinese action game Black Myth: Wukong, and the announcement of Valve's new project, Deadlock, also distracted audience attention from Concord. These circumstances had a negative impact on the game's popularity and its reception among players and critics.

Long-term development of the game had a significant impact on the project's budget, which in turn created pressure on the development team. Concord took between four and eight years to develop, and it was important for the project to successfully complete the project to justify the investment to avoid becoming another flop in the gaming industry.
The game was quickly labeled an "Overwatch clone," indicating a lack of originality and interest from players. Had Concord been released earlier, it may have had the opportunity to find its niche in the gaming market.
Concord is unavailable in a number of regions due to restrictions imposed by Sony. The mandatory linking to a PlayStation Network account creates additional difficulties for players, as over 100 Steam regions do not allow account creation. This restriction significantly reduces the availability of the game and hinders its promotion internationally.
Despite reversing a similar decision for Helldivers 2, Sony continues to pursue a linking strategy for its new projects, including PC versions. This could have a negative impact on game sales.
Sony recently adjusted its plans to develop 12 games as a service by 2026, halving the number. This decision may be related to the failure of the Concord project. In the future, it is possible that the game will be relaunched in a free-to-play format, but this does not guarantee its success, given its current reputation.
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