Contents:
- Call of Duty: Mobile — a revolution on smartphone screens
- PUBG: Mobile — Battle Royale on smartphones
- Diablo Immortal: A New Look at the Iconic Series
- Pokémon Go: A Revolution in the World of Mobile Gaming
- The Witcher: Monster Slayer Review
- Super Mario Run: A New Era of Mobile Gaming
- Crash Bandicoot: On the Run — A New Level of Mobile Gaming

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Learn moreCall of Duty: Mobile — a revolution on smartphone screens
The Call of Duty franchise occupies a key position in the video game market due to its popularity and quality. Activision invested significant time and resources in the development of the mobile version of its famous shooter. Beta testing of the game started in July 2019, and the official release took place in October of the same year. The mobile version of Call of Duty attracted the attention of players thanks to improved graphics, dynamic gameplay and a variety of modes, which made it one of the most downloaded games in its segment.
Call of Duty: Mobile was developed by TiMi Studios, a subsidiary of Tencent, famous for its high-quality games. Activision outsourced the development of Call of Duty: Mobile to third-party developers as the company's internal studios were busy working on significant new releases in the Call of Duty series. This decision allowed them to create a mobile version of the game that meets the high standards and expectations of franchise fans, while also delivering a high-quality mobile gaming experience.
The mobile version of Call of Duty differs significantly from traditional games in the series, as it does not include a story campaign and is controlled via a touchscreen. Users may need time to adapt to the new interface. However, Call of Duty: Mobile retains all the core elements of the original, offering extensive content and regular updates with new seasons. Players can enjoy classic maps, a variety of weapons, and familiar characters from across the franchise, including Black Ops and Modern Warfare. This mobile game provides a unique gaming experience, allowing users to immerse themselves in the exciting world of Call of Duty anywhere and anytime.
Call of Duty: Mobile is a unique gaming experience that brings together popular maps, competitive modes, and iconic weapons from across the iconic franchise. The development team emphasizes that the game offers not only classic elements but also fresh content that attracts both new and experienced players. This mobile version allows you to enjoy dynamic battles and interact with friends, providing an exciting gaming experience anywhere and anytime.
The developers of Call of Duty: Mobile emphasize that the game offers an intuitive interface and engaging gameplay, making it appealing to both hardcore fans and casual players. At the first launch, Call of Duty: Mobile impresses with its authenticity, preserving the spirit of the original games, while being adapted for mobile platforms. Players can enjoy familiar mechanics, enhanced graphics, and a variety of modes, providing a rich and immersive gaming experience.

Since its release, Call of Duty: Call of Duty: Mobile was downloaded over 148 million times in its first month. In 2020, the game launched in China, where downloads exceeded 50 million, contributing to the mobile hit's strong financial performance. By June 2020, total downloads had reached over 250 million, generating approximately $327 million in revenue for the developers. This success confirms the popularity and demand for Call of Duty: Mobile in the global mobile gaming market.
Call of Duty: Mobile successfully retained the key elements of the original game while adapting to the demands of the mobile market. This made it a true hit with users, offering a unique gaming experience on mobile devices. A variety of modes, high-quality graphics, and the ability to play with friends contribute to its popularity and player retention.
PUBG: Mobile — Battle Royale on Smartphones
PUBG: Mobile is a free-to-play battle royale game that launched on March 19, 2018, just one year after the original PlayerUnknown's Battlegrounds. In July 2019, a lightweight version, PUBG: Mobile Lite, was released, designed specifically for budget smartphones with low performance. Both projects were developed by TiMi Studios, a Tencent company. PUBG: Mobile and PUBG: Mobile Lite offer players immersive gameplay, high-quality graphics, and a variety of modes, making them popular among players worldwide. PUBG: Mobile's gameplay retains the core elements of the original game, offering players the opportunity to explore the expansive Miramar and Sanhok maps. The primary goal is survival, achieved through weapon selection, vehicle use, and combat with other players and bots as the playable area shrinks. Controls are optimized for ease of use: all controls are touchscreen-friendly, and the interface offers numerous character customization options, allowing players to tailor their experience to their preferences. PUBG: Mobile offers a unique battle royale experience, blending strategy, tactics, and fast-paced combat. Neo Liu, Head of Publishing for the Americas at Tencent, emphasizes that while the PC version offers more precise mouse and keyboard controls, PUBG Mobile is optimized for smartphones, delivering a streamlined gaming experience. Players don't need to press separate buttons to collect loot or open doors, making the game more convenient and accessible. The mobile version maintains a dynamic and engaging experience, allowing players to enjoy the gameplay anywhere, anytime.

Since its release, PUBG: Mobile has significantly surpassed the original version of the game in popularity and revenue. In its three years of existence, the game has earned its developers over $5 billion in revenue, with over one billion downloads. PUBG: Mobile is most popular in countries such as China, the United States, and Japan, demonstrating its global success and appeal to players across cultures. PUBG: Mobile is considered by many players to be one of the best battle royale games on mobile devices. Based on the original PC game, it has achieved independent hit status thanks to regular updates, new competitive seasons, and a variety of in-game events. These factors not only maintain interest in the game but also increase user engagement, encouraging them to spend money on cosmetic items. PUBG: Mobile continues to attract attention thanks to its dynamic gameplay and active developer support.
Diablo Immortal: A New Take on the Iconic Series
Since its announcement in 2018, Diablo Immortal has generated intense discussion among gamers. Although the release has not yet taken place, alpha testing has already taken place, and fans are actively sharing their impressions. Many reacted with skepticism to the news of a mobile version, expecting a continuation of the series in familiar formats for PC and consoles. However, the game promises new features and unique gameplay, which may change the minds of skeptics. Diablo Immortal offers a familiar world with new features adapted for mobile devices, opening new horizons for fans of the franchise.
Diablo Immortal is being developed by the Chinese studio NetEase, which has already established itself with projects such as Crusaders of Light. Due to this, many fans of the series draw parallels between Immortal and other well-known games. However, Blizzard reassured its fans by announcing Diablo IV, a new main entry in the renowned franchise, in 2019. This news underscores the company's serious approach to expanding the Diablo universe and maintains interest in new projects despite comparisons to existing games. Diablo Immortal, in turn, offers a unique experience and opportunities for players, making it an important part of the Diablo ecosystem.
Diablo Immortal brings the classic gameplay of the renowned series to the mobile platform, preserving the key elements that made the game popular. Players control their characters via touchscreen as they explore dreary dungeons, battle demons, and collect valuable loot to enhance their skills. The game features traditional classes such as the Barbarian, Sorcerer, Monk, Necromancer, Demon Hunter, and Crusader. Each class has unique abilities, adding variety to the gameplay. For example, the Necromancer has the ability to summon skeletons and raise spikes from the ground, making it particularly interesting for tactical players. Diablo Immortal offers players an immersive experience, allowing them to immerse themselves in the world of darkness and adventure characteristic of the Diablo universe.
Calebo Arsenault, Lead Game Producer on Diablo Immortal, emphasizes that the team's primary focus is on creating a high-quality RPG. We have invested significant effort in adapting the classic Diablo experience to touchscreens.
Diablo Immortal will require a persistent internet connection due to its emphasis on cooperative play. Players will be able to meet dozens of other players in each zone, participating in random and world events. The game offers the ability to form groups of up to four people and organize guilds, significantly expanding social interactions. However, the main content is also accessible for solo play. This combination of cooperative and solo options makes Diablo Immortal appealing to both fans of cooperative adventures and those who prefer to play alone.
Diablo Immortal, despite its mobile format, is actively integrated into the series' extensive mythology. The game's plot unfolds between the events of Diablo II: Lord of Destruction and Diablo III, which creates a strong connection to storylines already familiar to fans. This makes Diablo Immortal an important part of the franchise, allowing players to delve into the story and learn more about the developments in the Diablo universe.

Diablo Immortal will be presented as a free-to-play game with microtransactions. Players will be able to purchase special crystals and stones that will randomly modify dungeons and improve the gaming experience. In addition, the game is planned to feature battle passes, which will diversify gameplay and provide players with additional opportunities for progression. These elements will create unique conditions for exploring the world and interacting with other players, making the game more exciting and dynamic.
Pokémon Go: A Revolution in Mobile Gaming
Pokémon ranks among the most profitable and well-known brands in the gaming industry. In recent years, The Pokémon Company has earned hundreds of millions of dollars, and in 2020 its revenue reached a record $1.1 billion. The brand continues to attract millions of fans around the world, which contributes to its constant growth and development. Pokémon not only offers engaging games but also actively expands its audience through animated series, films, and merchandise, making it one of the most successful media franchises in history.
Pokémon Go launched on July 6, 2016, in Australia, New Zealand, and the United States and quickly gained popularity worldwide. The game only arrived in Russia in 2018, but despite this, Russian players have found ways to circumvent restrictions and install the app themselves. Interest in Pokémon Go continues to grow, attracting new players and creating active communities across the country.
The developers at Niantic successfully preserved the core gameplay elements of the original series, but simplified some tactical aspects and the central storyline. Players can now search for Pokémon in the real world using GPS, making the gameplay more interactive and immersive. This innovative mechanic allows players to interact with the environment, which in turn creates a unique experience that unites the virtual and real worlds.

The concept of Pokémon Go has attracted a wide audience to the franchise, including adults and seniors. This mobile app promotes active walking and physical activity, allowing users to explore the world around them, catch Pokémon, and interact with other players. Thus, the game not only entertains but also motivates people to lead a more active lifestyle. Pokémon Go has become a significant part of augmented reality culture, bringing people of all ages together through shared adventures and outdoor physical activity.
Kimihiro Hino, a researcher at the University of Tokyo, emphasized the importance of the lessons learned from Pokémon Go for game developers. He noted that the use of augmented reality (AR) technology can significantly increase interest in sports and physical activity among people of all ages. This opens up new opportunities for creating games that are not only entertaining but also promote health and fitness. The integration of AR into gaming apps can be an effective tool for increasing activity and engagement in sporting events.
Pokémon Go has sparked considerable controversy and public concern. Some members of parliament in Russia have expressed the opinion that the game could lead to negative consequences for players and society as a whole. Issues of safety, the impact on mental health, and possible risks associated with the use of augmented reality are being discussed. These concerns highlight the need for a more thorough analysis of the impact of games on young people and society.
Yevgeny Fyodorov, a State Duma deputy, expressed the opinion that the game emerged against the backdrop of the elections, and its foreign developers may be seeking to destabilize the situation in the country.
Since its launch five years ago, Pokémon Go has earned Niantic more than $5 billion. In 2020, the game achieved record financial results, earning $1.3 billion, a 41% increase over 2019 revenue. This success underscores the game's enduring popularity and its ability to attract players worldwide. Pokémon Go continues to be one of the highest-grossing mobile games, demonstrating continued growth and audience interest.
Since its launch, Pokémon Go has been downloaded 632 million times worldwide. The United States leads the world in downloads, with 115.5 million downloads. Brazil and India rank second and third, respectively. The majority of installs came from the Google Play platform, where the game has been downloaded 487 million times. Pokémon Go continues to be popular among users, reflecting the high interest in augmented reality and the gameplay mechanics it offers.
Niantic recently announced the return of certain gameplay mechanics that promote outdoor activities. These features were temporarily suspended due to the COVID-19 pandemic, but will now be restored as vaccination rates increase. The return of such mechanics highlights the importance of an active lifestyle and interaction with the natural environment, which is especially relevant in a post-pandemic world. Players will be able to enjoy outdoor games again, which will add variety to the gameplay and increase engagement in the world of virtual adventures.
The Witcher: Monster Slayer Review
The Witcher: Monster Slayer, developed by CD Projekt RED's Spokko Studio, was released on July 21, 2021. This augmented reality (AR) mobile game immerses players in a world of monsters based on the myths of Andrzej Sapkowski. Gamers use their smartphones to hunt a variety of opponents, from ferocious creatures to legendary beasts. The gameplay is reminiscent of Pokémon Go, making it accessible and engaging for a wide audience. The Witcher: Monster Slayer offers a unique experience, combining RPG and AR elements, allowing players to not only battle monsters but also explore the world around them, discovering new locations and quests. Unlike classic The Witcher games, which are deep action RPGs with a rich storyline and numerous quests, Monster Slayer offers an original approach to gameplay. In this game, players must track the location of monsters and take into account their unique characteristics to successfully hunt them. This format allows players to actively interact with the world around them and develops strategic thinking skills. Monster Slayer is an interesting choice for those seeking a new experience in the RPG genre. src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FPtyZ2KrldW8%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com% 2Fwatch%3Fv%3DPtyZ2KrldW8&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FPtyZ2KrldW8%2Fhqdefau lt.jpg&key=8d3909c69dfb4ee29c710191d8dd756a&type=text%2Fhtml&schema=youtube" width="854" height="480" scrolling="no" frameborder="0" allow="autoplay; fullscreen; encrypted-media; picture-in-picture;" allowfullscreen="true">
Despite positive reviews from fans, the launch of Monster Slayer was problematic. Critics highlighted the presence of bugs, a complex combat system, and aggressive monetization, which negatively impacted CD Projekt RED's stock. Nevertheless, the game was downloaded over a million times, and many gamers, especially in Europe and America, rated it positively.
Players from Poland were the leaders in downloads, who spent over $500,000 in the first week after release. The largest financial investments came from users in the United States. The game shows significant potential for a successful launch in the Chinese market, but the developers will need to adapt mapping services, since Google Maps is not used in China.

Super Mario Run: A New Era of Mobile Gaming
Smartphones and tablets have become the main devices for entertainment, and the runner genre occupies a special place in this segment. In response to the growing popularity of mobile games, Nintendo released Super Mario Run in December 2016 – the first mobile game featuring the iconic character Mario on the iOS platform. In 2017, the game was also launched for Android users, which significantly expanded its audience. Super Mario Run combines classic gameplay with modern elements, making it attractive to both long-time fans of the franchise and new players.
The gameplay of Super Mario Run is significantly simplified compared to classic Mario games. The main character moves forward automatically, and the player’s task is to jump at the right time to avoid obstacles and collect bonuses. The game is perfectly adapted for mobile devices, which allows for comfortable one-handed play. Super Mario Run also offers competitive multiplayer, allowing players to compete against each other to see how quickly they can complete levels. This makes the game accessible and engaging for a wide audience, combining classic platformer elements with modern mechanics.
In Super Mario Run, players can control a variety of characters, including Luigi, Princess Peach, Toad, Toadette, Princess Daisy, and the fan-favorite dinosaur, Yoshi. Each of these characters has unique abilities, which adds variety to the gameplay and allows players to choose the play style that suits them best.

Super Mario Run stands out because Aimed at casual players who lack experience with complex platformers, the mobile game is distributed using a free-to-play model, making it accessible to a wide audience. Players can enjoy simple controls and engaging gameplay, making Super Mario Run an ideal choice for those looking for entertainment without having to delve deeply into the game mechanics.
Despite over 240 million downloads, Nintendo has expressed dissatisfaction with Super Mario Run's financial performance. The main reason for this was its use of a business model that requires a one-time payment of $10 for full access to all the game's features. In contrast to Super Mario Run, the successful role-playing game Fire Emblem Heroes uses a free-to-play model with in-app purchases, which significantly increases its revenue.
Shigeru Miyamoto, a game designer at Nintendo, emphasized the importance of creating a unique gaming experience for mobile devices. He noted that when developing Super Mario Run, the team aimed to not simply bring the classic Super Mario Bros. game to the iPhone, but to utilize all the capabilities of the device, including its touch controls. This creative goal made Super Mario Run not just another mobile game, but a true work of art that offers players a new take on classic gameplay.
Super Mario Run is a shining example of Nintendo's successful entry into mobile platforms. This project highlights the importance of an innovative approach to game design and demonstrates how classic characters can be adapted to new formats. The game not only attracts the attention of existing fans, but also introduces a new generation of players to the iconic world of Mario.
Crash Bandicoot: On the Run – A New Level of Mobile Gaming
With the release of remaster collections such as Crash Bandicoot N. Sane Trilogy and Crash Bandicoot 4: It's About Time, Activision decided to build on this success by launching a mobile version of the legendary game. In March 2021, Crash Bandicoot: On the Run, developed by King Studios, known for the popular game Candy Crush Saga, was released. This mobile adaptation brought new elements to the classic gameplay while preserving the spirit of the original. Players can enjoy familiar characters and levels, as well as new challenges and features, making Crash Bandicoot: On the Run a great addition to the franchise and an appealing choice for mobile game fans.
In Crash Bandicoot: On the Run, players control Crash or his sister, Coco, as they race to save the multiverse from the evil plans of Doctor Neo Cortex. The game's levels are designed as three-lane tracks, allowing players to easily switch between them, jump, and slide using on-screen gestures. A spin attack is also available, activated by tapping the screen. This dynamic mechanic makes the game fun and exciting, and the variety of levels and enemies adds an element of strategy and tactics.
Progress in the game is determined by success in "battle runs," where players must defeat opponents at the end of the level using a variety of weapons. Importantly, the game offers an asynchronous multiplayer mode that allows players to compete against each other. This adds a competitive element and maintains a high level of engagement in the gameplay.
Crash Bandicoot: On the Run retains the key elements of the series' classic 3D platformers, offering players a familiar spirit of adventure. Unlike larger games, this mobile title features intuitive and fast-paced gameplay, making it accessible to a wider audience. The game combines platforming and endless runner elements, allowing players to enjoy dynamic levels and engaging missions. Crash Bandicoot: On the Run is perfect for both fans of the series and new players looking to immerse themselves in a world of vibrant adventures and challenges.

The download statistics for the mobile version of Crash are impressive: in just 24 hours after its launch, the game was downloaded 8.1 million times. According to Sensor Tower, the largest number of downloads came from the United States, Brazil, and Mexico. By April, the developers reported net revenue of $1.2 million and over 34 million downloads. Remarkably, the project reached 20 million downloads faster than any other mobile runner. These figures highlight the high user interest in the game and its successful promotion on the mobile app market.
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