Management

Coworking: What is it and how much does it cost? 5 important facts

Coworking: What is it and how much does it cost? 5 important facts

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The History of Coworking

The term "coworking" was first coined in 1999 by American game designer Bernie DeKoven. He described coworking as "collaboration on equal terms" within a single company, without a strict division of office space between executives and employees. Over time, the meaning of the word expanded, and coworking began to refer to spaces where different people from different organizations can work in the same room. Coworking spaces offer flexible working conditions, promote collaboration and the exchange of ideas, which makes them popular among freelancers, startups, and small businesses.

The first coworking space, called 42west24, opened in 1999 in New York City. This establishment has become a pioneer in creating a coworking environment, offering a variety of plans for freelancers and teams seeking productivity. Coworking spaces offer flexible conditions, making them an ideal solution for people looking for a comfortable place to work, collaborate, and create.

New York's first coworking space, 42west24, continues its operations. Photo: 42west24

42west24 didn't prioritize the social aspect, which is key to modern coworking spaces. The founders rarely held social and networking events, which contrasts with modern coworking spaces, where such activities play a vital role in building community and exchanging ideas.

The coworking revolution began in 2005, when programmer Brad Neuberg opened the first coworking space in Silicon Valley. His goal was to create a place where professionals could not only do their work but also collaborate to develop innovative IT projects. This became the foundation for a new approach to the office environment that facilitated the exchange of ideas and the expansion of networks among specialists. Since then, coworking spaces have become an important element of the startup and tech ecosystem, offering flexible work conditions and support for creative people.

Initially, Brad's idea didn't receive the support it deserved. In the first few months, he failed to attract a single client and was forced to knock on the doors of coffee shops where startups congregated. He handed out flyers and convinced them of the benefits of collaboration. This period became a real test for him, but perseverance and belief in his idea helped him continue to look for opportunities to develop his project.

Brad Neuberg's first coworking space. Photo: Brad Neuberg's personal archive

Brad's coworking space gained popularity and quickly spread across North America and Europe. In 2006, there were only 30 coworking spaces worldwide, but by 2008, that number had grown to 160. According to Statista, the number of coworking spaces reached almost 20,000 in 2020, and is projected to increase to 42,000 by 2024. The growing popularity of coworking spaces among companies has contributed to this growth: many organizations rent not only office space but also shared spaces that facilitate interaction between different departments. Coworking spaces have become an essential element of modern business, offering flexibility and convenience for employees and organizations.

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A variety of spaces for productive work

Coworking in the modern world has become an important part not only for freelancers, but also for various public institutions. These spaces offer flexibility, comfort and the opportunity for productive work. Large cities offer numerous coworking spaces. These include libraries, which offer co-working areas, or cultural centers, which offer comfortable conditions for creative people. Coworking spaces are also common in business incubators and universities, where startups and student initiatives are fostered. Coworking spaces are becoming an important part of urban infrastructure, fostering community development and the exchange of ideas. Libraries are one of the most accessible ways to try out the coworking format. Public libraries are generally free and offer excellent conditions for studying and working on a computer. Modern libraries are often equipped with new workstations and computer stations. In Moscow, the Russian State Library, the Garage Museum Library, and the N.A. Nekrasov Library are worth noting. In St. Petersburg, Okhta-8 and the N.V. Gogol Library are good options. Choosing a library for work or study can be an excellent solution for those seeking a calm and productive atmosphere.

N. A. Nekrasov Library in Moscow Photo: Wikimedia Commons

Anticafes are unique establishments where you can not only enjoy tea and board games but also work productively. In recent years, many anticafes have changed their concept, focusing on the development of coworking spaces. In such places, you will find unlimited tea and coffee, stable Wi-Fi access, power outlets for charging devices, and sometimes even desktop computers and meeting rooms for comfortable work and meetings. Anticafes have become an ideal choice for freelancers and students seeking a productive atmosphere.

Coworking centers are designed for productive work and the exchange of ideas. They provide workstations, high-speed Wi-Fi access, and modern meeting rooms. Most coworking spaces regularly host events, masterclasses with experts, and various celebrations for residents. This creates an active community that promotes professional networking and collaboration. Coworking is becoming an ideal solution for freelancers, startups, and businessmen seeking effective interaction and growth.

Copernico coworking in Milan Photo: Copernico/Unsplash

Smart offices are an advanced version of coworking spaces, providing tenants with closed workspaces. Unlike open offices, smart offices offer more privacy and comfort for work. The landlord assumes responsibility for the maintenance of the premises, including repairs and organizing leisure activities for employees. This significantly reduces the costs of maintaining office staff, such as office managers, and allows companies to focus on their core business. Smart offices are becoming increasingly popular, providing flexible lease terms and modern amenities, making them an attractive option for businesses of all sizes.

One of the key advantages of smart offices is lease flexibility. Tenants are not required to sign long-term contracts, which makes this format particularly attractive. If necessary, lease terms can be quickly adapted: change the term, area, or number of workstations. This approach meets modern business needs, which explains the growing popularity of smart offices. At the same time, building owners are actively shifting to serviced offices as demand for traditional rentals gradually declines. This trend points to a shift in approaches to workspace and the need to adapt to new realities.

A smart office is no different in appearance from a regular one. Photo: Unsplash

Coworking rental prices: What Affects the Cost? Renting a coworking space depends on many factors, including location and the services provided. In Moscow, where coworking spaces are in high demand, prices can range from budget anti-cafes to more expensive dedicated offices. Coworking spaces offer various amenities, such as high-speed internet, conference rooms, and lounge areas, which affects the rental cost. Choosing the right coworking space requires considering not only the price but also the quality of the services provided. Libraries provide unique opportunities for learning and working, and in most cases, their services are free. However, it is important to remember that some libraries may charge a fee for computer rental. Typically, the first hour of computer use is free, while subsequent hours can cost around 70 rubles. Users should take these conditions into account when planning their time at the library. Anti-cafes are an excellent choice for freelancers and students, offering a unique atmosphere for work and study. These spaces offer per-minute rates ranging from 1 to 3 rubles per minute, as well as hourly rates ranging from 90 to 180 rubles per hour. The price includes unlimited drinks and access to comfortable workstations, making a stay at an anti-cafe as convenient and affordable as possible. It's the ideal place for productive work, meeting with colleagues, and studying in a friendly atmosphere. Specialized coworking spaces offer monthly memberships ranging from 12,000 to 20,000 rubles, making them affordable for professionals and entrepreneurs. In most cases, the basic rate includes a hot desk, Wi-Fi access, USB ports, and unlimited tea and coffee. Many coworking spaces also organize regular events, such as sports classes and master classes, which significantly enhances the experience for residents and fosters community building. By choosing a specialized coworking space, you get not only a comfortable workspace, but also opportunities for professional growth and networking.

Meditative practice on the roof of the SOK space Photo: SOK

Some coworking spaces offer a variety of plans, including fixed desks and meeting room rentals. 24/7 rentals are available, as well as flexible working hours from 9 a.m. to 7 p.m., providing a convenient way to organize your workflow. This approach allows clients to adapt their working hours to their individual needs, making coworking spaces an attractive option for freelancers and small businesses.

Questions and Answers about Coworking Spaces

Choosing a coworking space in Moscow depends on your specific needs. If you only need a desk, anti-cafes may be a good option. However, if you are looking for additional services and events, it is better to consider specialized coworking spaces. These spaces offer not only workspaces but also networking opportunities, seminars, master classes, and other formats that promote business development and personal growth. When choosing a coworking space, consider accessibility, infrastructure, and atmosphere to create a comfortable environment for work and creativity.

Information about coworking spaces is available on specialized platforms such as CoworkingMap and SpaceFinder. These sites offer current offers and prices for coworking spaces in your area, as well as detailed information on available services and opportunities. By using these resources, you can easily find the right workspace that meets your needs and budget.

Choosing the Optimal Working Format for Freelancers

For beginner freelancers, a library is a great place to start. This option allows you to try out coworking without a significant financial investment. A library is suitable for full-time employment, while renting an anti-cafe for full-time work may be too expensive. Average expenses at an anti-cafe can reach tens of thousands of rubles per month, while specialized coworking spaces offer more affordable rates. Using a library allows you to focus on your tasks and develop your freelance skills without worrying about high expenses.

Anticafes are an excellent option for short-term work sessions. Whether you need to conduct a video call with a client or arrange an in-person meeting, these establishments provide a comfortable atmosphere. It's important that the anticafe has a meeting room, as communicating in a common area can be uncomfortable and lack the necessary privacy. Libraries, unlike anticafes, are often not designed for meetings and emphasize quiet reading rooms, making them less suitable for work discussions. Choosing an anticafe with suitable conditions can significantly improve the productivity of your meetings and workflow.

If you're an experienced freelancer, renting space in a specialized coworking space can be an excellent solution for your professional growth. Coworking provides networking opportunities, which facilitates connections with potential clients and partners among colleagues. Many freelancers prefer the basic plan with a shared desk, but if you have a team, it makes more sense to rent fixed desks. This will provide your employees with the convenience of working close to one another and increase overall productivity. Choosing a coworking space can also positively impact your image, as many clients value a professional atmosphere. For teams of several employees who require constant collaboration and efficient document storage, renting a smart office is the optimal solution. This modern approach involves renting not just a space, but a fully-fledged workstation for each team member. Maintenance services are included in the rental price, making a smart office somewhat more expensive than a standard coworking space, but in the long run, it proves more cost-effective than traditional office rentals. You won't need to worry about repairs or purchasing consumables, allowing you to focus on your business's core business tasks and increasing your team's overall productivity.

Coworking: Key Aspects and Benefits

  • Coworking is a flexible workspace where anyone can rent a place to complete tasks.
  • Coworking is available in a variety of locations: from libraries and anti-cafes to specialized coworking centers and smart offices, where payment is made per workstation, not per area.
  • The main goal of specialized coworking centers is to build communities. They organize events and conferences that help entrepreneurs find partners and launch new projects, and freelancers attract clients.

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