No infogypsyism. Five new business bestsellers written by scientists

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The books in this selection will help you find creative solutions, improve your memory, and look at innovation from a new perspective (note, this isn't just about gadgets). All works were published in 2021 and written by professional researchers. Authors include economist, neuroscientist, engineering professor, and difficult conversations expert at Columbia University. None of these books have been translated into Russian yet, but all are available in English. Reading these works will deepen your knowledge and expand your horizons of thinking, which is especially important in the context of rapid technological development and societal changes.

We constantly form judgments, which can be both verifiable and subjective. For example, we can compare our perception of how well a business is doing with a company's financial report. However, in some cases, verifying judgments is difficult. One example is the grade a teacher gives a student on an exam. This assessment often depends on personal criteria and perceptions, making it largely subjective. It is important to recognize that such assessments can vary depending on many factors, including individual preferences and assessment methods.

The authors of the book identify two key problems that influence human judgment: bias and "noise." Bias is obvious, distorting judgments in one direction. In contrast, "noise" is a more complex phenomenon. It leads to judgments that should be the same, but in practice, they turn out to be different. For example, statistics show that judges become more lenient towards defendants after a favorite football team wins, and doctors are more likely to refer patients for cancer screenings in the morning. Time of day and sports results are examples of "noise," which negatively impacts the objectivity of judgments. Understanding these factors is important for improving the quality of decision-making in various areas of life.

Different decisions made by employees in similar situations under the influence of "noise" are detrimental to business. This is especially critical for banks and insurance companies, which are most exposed to risk. The authors of the work not only analyze the causes of "noise" but also propose effective methods for combating its distortions. An important step towards minimizing the impact of "noise" are clear regulations that will help standardize processes and improve the accuracy of decisions.

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Daniel Kahneman is one of the leading experts in the fields of behavioral economics and the psychology of decision making. In 2002, he was awarded the Nobel Prize for his seminal research in these fields. His co-author, Oliver Sibony, is not only a professor but also a business consultant, actively researching decision making as an important aspect of corporate strategy. The third author, Cass Sunstein, a professor at Harvard University, also specializes in behavioral economics. Ten years ago, Sunstein served in the Barack Obama administration, heading the Office of Information and Regulatory Affairs, which had significant influence on the formulation of legislation. This role earned him the nickname "regulatory czar." These experts contribute significantly to our understanding of how decisions are made and how this knowledge can be applied to improve business processes and public policy.

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Noise is the arbitrary variations of opinion, and its amount has become excessive in today's society. Too much noisy information makes it difficult to make informed decisions and draw clear conclusions. In an environment of data overload, it's crucial to learn how to filter information to focus on truly meaningful and useful judgments. Distinguishing between noise and relevant facts is becoming a key skill in the information age.

If two criminals, each slated to serve five years in prison, are sentenced to three and seven years, this does not indicate that justice has been achieved on average. Fair sentencing must be based on equal terms and proportionality to ensure true justice is served. It is important to recognize that any deviations from fair sentences can undermine trust in the justice system and raise questions about its legitimacy and effectiveness. Justice must be consistent and fair so that society can confidently rely on its protection and support.

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In the text entitled "Polarization," the author analyzes the current socio-political situation in the United States. He notes the presence of disunity in society, but believes that political differences can be overcome. According to Coleman, antagonism is not a consequence of ideological differences, but arises from the rash actions of individuals or isolated tragic events. This point of view emphasizes the need for dialogue and understanding between different political groups to achieve agreement and stabilize the situation in the country.

Based on scientific research and personal experience, Coleman analyzes why, in difficult situations, people often take extreme positions, leaning toward generalizations and simplifications. He proposes to counter this phenomenon using knowledge from psychology, physics, and neuroscience. Developing mindfulness and understanding the mechanisms of human thought will help people more adequately perceive difficulties and find optimal solutions in stressful situations.

The conflict resolution techniques outlined in this book can be effectively applied not only to establishing dialogue at the state level, but also in difficult negotiations, office conflicts, and family disagreements. One of the key tips is to move actively rather than remain static during an argument. Coleman suggests inviting your opponent for a walk, which, as neuroscience research and the practice of diplomats working on the Middle East peace process show, actually contributes to more productive communication. Movement helps reduce tension and opens new opportunities for understanding and compromise.

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This book is intended not only for politicians and social activists, but also for anyone who seeks to master the skills of transforming conflicts into productive discussions. It will be a valuable resource for those who want to improve their communication skills and learn to find common ground in difficult situations.

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Peter Thomas Coleman, PhD, is an expert in the field of difficult conversations. He founded a specialized lab at Columbia University that actively researches the mechanisms of communication and conflict resolution. Coleman's work focuses on conflict studies, making his research important for understanding the dynamics of interaction in complex situations.

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It is human nature to simplify complex problems, especially when they become particularly confusing. In conditions of uncertainty or threat, this desire intensifies, and cynical politicians often operate against this backdrop. They exploit fear and uncertainty to manipulate public opinion, offering simplistic solutions to complex issues. This underscores the importance of critical thinking and a mindful approach to information to avoid being manipulated. Movement plays a key role in stimulating creativity, flexibility, and positive thinking. Regular physical activity improves not only physical well-being but also psychological well-being. Research shows that an active lifestyle fosters the development of new ideas and approaches and strengthens the ability to adapt to change. Incorporating movement into your daily routine can be an important step toward increasing overall productivity and improving your quality of life.

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Lisa Genova has been researching the human brain for over twenty years. She holds a B.S. in biopsychology and a Ph.D. in neurobiology from Harvard University. Her portfolio includes several clinical studies on brain function and its influence on behavior and emotions. Through her research, Genova has significantly advanced our understanding of neurobiological processes, which helps develop new approaches to the treatment of mental disorders.

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You can be absolutely confident in your excellent memory and still be completely wrong.

Memories are not formed as a storage of information in the brain, but are a complex process of activating neural activity. Long-term memories aren't concentrated in a single part of the brain, as one might imagine. Instead, they are stored as a unique pattern of neural activity evoked by the original experience. To recall, for example, yesterday's dinner, the same set of neurons that were activated during the dinner itself must be activated. This highlights that memory is not simply the storage of data, but a dynamic process of interconnection and activation of various neural circuits.

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For several decades, governments and businesses around the world have sought to replicate the success of Silicon Valley. To achieve this goal, innovative cities are created in which billions of dollars are invested in technology development. However, successful examples are extremely rare, and most of these "cities of the future" face serious difficulties. They lag significantly behind prosperity, which calls into question the effectiveness of such large-scale investments. The main problems are insufficient infrastructure, a shortage of qualified personnel, and a lack of an innovation culture, which prevents them from achieving the desired results.

The author of the book analyzes new directions of innovative development that can become an alternative to the high-tech approach of Silicon Valley. Specifically, it identifies four key stages of the global production process, one of which must be integrated to achieve sustainable economic growth. These stages emphasize the importance of strategic choices to ensure competitiveness and adaptability in a changing marketplace.

Who is this product for? This product is aimed at people who strive to improve their quality of life and seek effective solutions to achieve their goals. It will be useful for both beginners and experienced users who want to optimize their skills and knowledge. Regardless of your level of expertise, this product provides valuable tools and resources for success. Whether you are interested in personal growth, improving your professional skills, or exploring new opportunities, this product will help you on your path.

If you are tired of outdated hipster clichés in business and seek to understand the true essence of innovation, then this text is for you. We offer you a deep understanding of the processes that underlie real change in the world of business. Innovation is not just buzzwords; it is a systemic approach based on analysis, research, and practical experience. Learn how to innovate effectively, avoiding stereotypes and ineffective strategies. Dive into the real world of innovative entrepreneurship and discover effective methods that will help you achieve success.

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Dan Breznitz is a professor of political economy at the Munk School of International Affairs and Public Policy at the University of Toronto. He is a leading expert in the field of rapidly developing innovative industries. His research focuses on the economic and social factors that influence technological change and innovation. Breznitz actively publishes scientific articles and speaks at conferences, sharing his knowledge on the impact of new technologies on economic development and global markets.

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Innovation is not limited to inventions, new technologies, or the creation of modern gadgets. It is a deeper concept that includes the implementation of new ideas, processes, and approaches that can improve existing solutions and increase efficiency. Innovation can manifest itself in a variety of fields, including business, education, and social initiatives. It requires courage, creativity, and a willingness to embrace change, making it an important driver of progress and development in the modern world.This book offers an in-depth analysis of key questions related to innovative growth. What is the most effective development path? How can society foster innovation while pursuing its own unique course? What role do politicians and government institutions play in this process—do they help achieve goals or, conversely, create obstacles? How do crises like the COVID-19 pandemic affect the current situation? Can these events be seen as a signal that outdated approaches will be replaced by new ideas and thinking? The book immerses the reader in these important topics, offering fresh perspectives on how innovation can shape the future of society.

Engineer Leidy Klotz initially focused on architecture with the goal of creating a city that would minimize energy consumption and reduced air pollution. However, over time, Klotz realized that the "less is more" principle is relevant not only to architecture but also to behavioral science. People constantly strive to add new tasks, hobbies, and improve technology, expanding the functionality of their gadgets. This led Klotz to the decision to investigate the reasons for our constant striving for more. His research aims to understand the mechanisms behind this endless desire and how this desire affects our everyday existence.

In one experiment, a group of people were given guidebooks to Washington. In these guidebooks, the routes were overloaded, with a large number of attractions, which did not allow tourists to see everything. The participants in the experiment were then asked how the route could be improved. No one suggested eliminating attractions; on the contrary, most participants wanted to add new locations. This emphasizes that our brains tend to believe that the best way to improve something is to add more, as Klotz notes.

Actions aimed at acquisition do not always lead to positive results. Eliminating unnecessary things can also improve a situation. For example, selling assets in a business can sometimes be more profitable than buying them. By freeing themselves from excess, the heroes mentioned by Klotz were able to make their jokes wittier, win a Nobel Prize, and even contribute to the fight against racism.

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For people experiencing feelings of overload and not understanding the causes of this condition, it is important to understand their emotions and sources of stress. Feeling overwhelmed can be caused by a variety of factors, including work commitments, personal issues, or lack of rest. Understanding these causes can help you find effective ways to manage overload and restore inner balance. Analyze your daily tasks and make time for relaxation to prevent stress buildup and improve your overall well-being.

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Leidy Klotz takes an interdisciplinary approach to the study of human behavior, combining engineering and scientific methods. As an engineering professor, he actively researches how engineering concepts can be used to understand human behavior. Klotz has authored numerous articles in prestigious scientific journals such as Nature and Science. Additionally, he leads a University of Virginia initiative to support behavioral science research, highlighting his contributions to the field. Quotes are powerful and memorable statements that can inspire, motivate, or provoke thought. They are often used in literature, film, public speaking, and social media to convey profound thoughts and ideas. Quotes can come from famous figures such as philosophers, writers, politicians, or scientists, and reflect their views on life, love, success, and other important aspects of human existence. Using quotes in content helps make the text more engaging and meaningful, and also attracts readers' attention. Choosing quotes that match the topic or mood can significantly enhance the impact of the material. Quotes can serve not only as a source of inspiration but also as a tool for improving SEO, as they can increase user time on the page and increase engagement with the content.

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We often ignore the need for subtraction at all levels, whether in government structures or in family relationships. In most cases, we strive to add new requests and demands without considering the need to simplify and optimize existing processes. This leads to overload and complicating situations where subtraction could improve the efficiency and quality of interaction.

Changes that introduce additions and changes that lead to elimination are perceived differently. Research shows that we have a harder time comprehending changes that involve deletion than those that involve the addition of new elements. This may be because our perception is more often focused on what is added rather than what is removed. Understanding this difference is important for analyzing changes in various areas of life, including business, technology, and personal relationships.