Marketing

9 Resources for Authors, Editors, and Copywriters

9 Best Resources for Authors, Editors, and Copywriters |

Contents:

We've compiled a list of nine useful tools and resources that will help improve your texts and sometimes even simplify their writing. For example, they'll remove unnecessary parts from the text or suggest the best course of action.

Glavred

Glavred is a service that will help improve your text: find unnecessary words and empty constructions. Glavred is suitable for advertising, news, articles, websites, instructions, letters, and commercial proposals. Not suitable for poetry and fiction.

The service points out errors and shows examples of alternative wording. Screenshot: glvrd.ru

Watch guideon how to use Glavred.

The tool will improve the readability of materials, make the text simpler, Clearer and cleaner. Explains why rhetorical questions and passive voice are a bad idea.

Don't take Glavred's recommendations at face value, as the service functions as a stop-word dictionary. Pay attention to underlined constructions, but don't delete everything without proofreading. Decide what is best to do based on the meaning and purpose of the text.

«Turgenev»

«Turgenev» assesses the risk of falling under «Baden-Baden» and shows what needs to be corrected. Gives an overall rating to the text, finds stylistic errors, checks for spam and fluff.

💡 "Baden-Baden" is a Yandex algorithm for identifying unnatural, over-optimized texts. "Turgenev" assesses the risk of "Baden-Baden" in points, identifies problems, and helps to address them.

You can make changes to the text in the editor. With this tool, you quickly understand why short sentences are better than long and ornate ones.

Checking the style of the text using Turgenev. Screenshot: turgenev.ashmanov.com

There is a limit on free checks. But 10,000 characters per day is still quite a lot.

Gramota.ru

Gramota.ru — reference and information portal about the Russian language. Here you will find spelling and punctuation rules, style reference materials, and an expert answer service.

Portal Help Desk. Screenshot: gramota.ru

The portal helps resolve contentious issues and explains when to write "for how much" and when "for how much."

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Gorbunov Bureau: advice from Maxim Ilyakhov

In the "Advice" section you will findrecommendations for the text. You can also ask a question and Maxim Ilyakhov, writer, editor, and co-author of the book "Write, Shorten," will answer it.

Question in the "Tips" section. Screenshot: bureau.ru

The site has 600+ answers to various questions: from career advancement to punctuation marks in sentences, that end with a link.

Trello

Trello is a project management program. It makes it easy to organize tasks, set deadlines, and track progress. Each task is presented in the form of a card.

Image: trello.com

Trello is perfect for teamwork. Editors and authors can collaborate on ideas and work together on a project. For example, editors can leave comments on the text, proofreaders can correct errors, and copywriters can make edits. It all happens in one place, saving time and simplifying the workflow.

Canva

Canva is an online platform for graphic design. Even those who have never opened anything more complex than Paint can handle it. It has many templates for text design, presentations, and cards for social media. Copywriters and editors use them to create articles and posts.

Instagram post templates. Screenshot: canva.com

Canva makes it easy to create infographics, charts, diagrams, and other visual elements that break up a wall of text.

MindMeister

MindMeister is a service for creating mind maps. It structures ideas and thoughts before writing.

💡 Mind maps organize and structure information. Maps look like diagrams with a main topic or idea at the center. Related concepts, ideas, or tasks are arranged around the topic. This approach helps people better perceive and remember information.

With MindMeister, copywriters and editors visualize information, making planning easier. Copywriters often need to come up with different ideas for articles, advertising copy, or social media posts. MindMeister helps you see connections between concepts and choose the best ones.

Example of a mind map. Image: support.mindmeister.com

Hemingway App

Hemingway App — for those who work with texts in English. The service helps make the text simple and understandable. The tool analyzes the writing style and points out complex sentences, passive voice, and other errors that complicate the material.

Working with the service. Screenshot: hemingwayapp.com

Useful Telegram Channels

We share Telegram channels that the Skillbox.by editorial team reads: 

  • Glavred Maxim Ilyakhov— notes on editing and advertising. The channel is useful for copywriters and editors. Here you will find tips on text, negative examples of advertising and links to Maxim Ilyakhov's speeches.
  • Copywriter's Digest— for copywriters and those who work with them. Here you can chat with colleagues, find posts about trends in advertising and marketing, and study recommendations for working with clients.

Lisa Kulachkova

Admin of "Copywriter's Digest", editor

The channel's content is a distillation of everything useful and topical that appears in the information field of those who work with content. With the growing number of channels, FOMO is growing, but here you can at least follow the selections and already know that you haven't missed anything important. The channel has been around for over five years, and during this time, a community of specialists has gathered around it who are happy to share their experience and knowledge.

The channel's content is a distillation of everything useful and topical that appears in the information field of those who work with content. With the growing number of channels, FOMO is growing, but here you can at least follow the selections and already know that you haven't missed anything important. The channel has been around for over five years, and during this time it has built a community of specialists who are happy to share their experience and knowledge.

  • The Editors-in-Chief Clubis a project by Semyon Inozemtsev and Irina Ilyakhova for editors-in-chief and anyone who wants to become strong leaders, create powerful editorial offices, manage brand media, and implement complex content projects. Here you can learn how to negotiate and develop leadership skills, set and achieve project goals, manage team performance, develop editorial strategies and build processes, and engage in content analytics.
  • Redach ➳ For UX writers and anyone who writes— a channel about the principles and methods of UX writing. For those new to the field, it's about creating texts for interfaces and applications. UX copywriting is useful for everyone, regardless of experience: whether you've only worked with SMM or written SEO articles. Here they explain how to make interface text convenient and understandable for users, and how to adapt it to different devices and platforms.
  • What the text— successful examples of texts with editorial comments are published here. And also memes and jokes. The channel helps to see what mistakes even experienced authors make.
  • Tanya read— a channel about UX, texts, experiments, research, and design.
  • Molyanovis the blog of Pasha Molyanov, head of the Sdelayem agency. He talks about business management and content marketing. Here you'll find posts about strategies, development, case studies, and links to podcasts.

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