Worked on a construction site, managed the sales department and became a targetologist

Contents:

• After completing a third of the training, I realized that targeting was my true calling.
• From freelance projects to working as a targetologist at Skillbox
• You need to invest in knowledge and experience, including financially.

Before becoming a targeting specialist, Victor had a journey full of challenges and discoveries. He began his career with training in sales and marketing – he graduated from college with a degree in commercial agent and from the Vitebsk State Technological University with a degree in Marketing.

However, he found his true calling after purchasing the Skillbox course "Internet Marketer", during which he realized that his passion for analytics and digital tools finds ideal embodiment in the profession of a targeting specialist.

"The path to this profession was long and arduous. Before that, I even managed a construction job in St. Petersburg. I held management positions in large Belarusian retail chains and headed the sales department at a Russian manufacturing company. But overall, my experience was focused on sales, marketing, and everything related to that," Victor shares.

After completing a third of the training, I realized that my true calling is targeting.

Marketing is a broad concept, and over time, Victor realized that he did not want to spread himself too thin on everything at once, and settled on a trendy area today - internet marketing. And for his in-depth study, he decided to choose online courses - he had heard about many of the platforms before from advertisements.

When choosing training, our hero relied on the following factors:

• Flexible training schedule. Training needed to be comfortably combined with work and personal life.
• Training program.For Victor, a program developed by industry professionals was important. In his opinion, this is the only way to acquire relevant knowledge and skills.
• Availability of feedback. The opportunity to communicate with the curator and receive prompt feedback were important for effective assimilation of the material.

During his studies, Victor worked on practical cases, expanded his portfolio and acquired skills, some of which he now uses in his work as a targeting specialist.

— After completing about a third of the course and reaching the module on targeting, I realized that my true calling is working as a targeting specialist. "I loved the idea of ​​creating targeted advertising campaigns, analyzing data, and finding new ways to engage audiences," says Victor. "This profession helped me combine my analytical skills with my creative potential. Even now, three years after completing the course, I understand that I made the right choice. I love my profession, although there is still room for growth."

The first introductory classes seemed general and rudimentary to Victor, but the course was designed for beginners, and by that time our hero had already graduated from university and received a marketing profession. But the extensive curriculum helped Victor get to know the profession of a targeting specialist in more detail.

— At Skillbox, I studied internet marketing, they gave me direction, and I realized that the profession of a targeting specialist was the most attractive for me,— Victor shares. —I decided not to stop there and additionally learned targeting from one of the Belarusian influencers.

From freelance projects to working as a targeting specialist at Skillbox

As soon as Victor immersed himself in targeting, he almost immediately independently found an interesting project in this direction. Over time, he began freelancing and managing projects in the CIS, Europe, and the US—from beauty services and pharmaceuticals to product development and real estate. He gradually built up his portfolio with these cases, and a little later, Skillbox hired him as a targeting specialist.

— After some time, I stopped building my portfolio and compiling my cases, because finding clients is easy for a good targeting specialist. Almost everyone needs traffic. Convincing a client to work with you is much more difficult. But when you are confident in your own actions, clients see you as a professional, trust you more, and are more likely to agree to cooperate, says Victor.

You need to invest in knowledge and experience, including financially.

Currently, at Skillbox, Victor is promoting courses on neural networks, which have become a relevant and in-demand area over the past year. He conducts target audience research, tests various advertising platforms, and optimizes advertising strategies to increase sales and improve ROI (edit: (return on investment).

In addition to his current projects, Victor has ambitious plans. He strives for further professional growth and development in the field of internet marketing. One of his main plans is to study analytical tools and techniques in depth to increase his expertise in data analysis and advertising campaign optimization.

Currently, I plan to take a course on Excel and Google Sheets, which will be useful in my work. And over time, I want to delve deeper into internet marketing, as I want to work in analytics. For those currently considering a new profession or expanding their expertise, I would advise just go for it. Any investment in training will pay off over time. Knowledge and experience require investment, including financial investment. Moreover, you can actually start earning money while completing the course, as soon as you begin to gain practical experience and case studies. And I know this firsthand, — Victor summarizes.