He carefully studies and analyzes the target audience, sets traps and lures users with tempting offers.
The main task of the targeting specialist is to qualitatively customize advertising for a specific audience.
What advertising does a targeting specialist work with:
- advertising on social networks;
- teaser advertising;
- contextual and banner advertising;
- newsletters;
- push notifications and others.
Targeting specialist and SMM specialist - what's the difference?
The task of the SMM specialist is to create and post content on social networks, establish communication between the brand and the audience, and form a positive image of the company. A targeting specialist focuses on placing personalized ads for each audience type, with the goal of attracting high-quality leads and increasing sales.
Becoming a targeting specialist without a degree
The entry threshold into the profession is relatively low—no technical education is required. A targeting specialist doesn't create content or program—they use ready-made tools.
Demand
The demand for targeting specialists is growing annually – businesses are interested in increasing sales, and targeting is an effective tool for online promotion. You can work as a targeting specialist on staff at a company that needs promotion, in a marketing studio, or as a freelancer.
Employer Requirements
Employers value analytical skills and the ability to use basic office programs: Google Docs, Google Sheets, Excel. Skills in working with analytics systems are also essential: Google Analytics, Google Search Console, Yandex.Metrica.
Median Salary
Rabota.by:
Career Growth
Working as a targeting specialist offers career advancement—you can move up from a junior targeting specialist to a senior one. The next step is heading the advertising department. After gaining experience, you can open your own agency or train other targeting specialists on a proprietary course.
Qualities of a targeting specialist
- a combination of an analytical and creative mind;
- understanding of trends and the ability to use them;
- curiosity and perseverance.
Key skills:
- ability to use services and tools for setting up advertising campaigns;
- understanding the principles of how advertising systems work;
- knowledge of the basics of marketing;
- ability to set tasks for designers and copywriters;
- understanding the rules for selecting and segmenting the target audience;
- ability to calculate the budget.
Where to study
You can’t become a targeting specialist after graduating from university. If you have a lot of free time, you can study from video tutorials on YouTube or read books on the topic - D. Rumyantsev, “Business Promotion on VKontakte. A Systems Approach." Or sign up for a course that provides the necessary information in a structured format. Lots of practice, communication with future colleagues, and expert advice.