Infographics for Wildberries and Ozon marketplaces – how to make them for free

Contents:

• Are infographics effective on marketplaces?
• Where and what infographics can be used?
• How do the requirements for infographics differ for Wildberries and Ozon?
• How to create infographics for Wildberries and Ozon yourself?
• In which programs and online applications can you make infographics for marketplaces?
• Three common mistakes in working with infographics for marketplaces?
• The main thing about infographics for marketplaces
• How to learn more about promotion on marketplaces

Are infographics effective on marketplaces?

Infographics effectively attract users' attention and ensure faster perception Information compared to text. Visual elements help people better digest information, making it more memorable and understandable. Using infographics in content can significantly increase audience engagement and improve overall communication. This is especially relevant in today's information overload, when users seek quick and accessible information.

Modern consumers are increasingly recognizing their product needs, finding the necessary information, analyzing product specifications, and making purchasing decisions. Users don't have time to sift through catalogs and study product descriptions in detail. It's important to note that they primarily focus on visual content. This emphasizes the importance of high-quality images and videos, which can quickly convey product information and attract the attention of potential buyers. Effective use of visual content can significantly increase the likelihood of a successful sale.

Visual content continues to evolve. Three or four years ago, only product photos on a white background were acceptable to buyers. However, over time, sellers began experimenting with images, placing products in unusual locations, using different angles and models of various nationalities. These changes not only attract attention but also significantly increase conversion. Effective visual content is becoming a key element of a successful sales strategy, helping to improve brand perception and increase sales. Infographics emerged as a new tool for visually presenting information. Initially, they were created by sellers on Alibaba and AliExpress, using images rich in text, bright colors, and visual metaphors. Over time, they began to move away from this approach and began developing infographics that emphasized product benefits without being overly annoying to consumers. This change contributed to increased conversion, which in turn led to the active use of infographics on Russian marketplaces. Today, high-quality infographics are becoming an important element of successful online sales, allowing you to better convey information about the product and increase customer interest.

Determining the exact conversion rate increase achieved by infographics is difficult. However, extensive data from A/B testing shows that using infographics can significantly improve information comprehension and increase user engagement. Infographics help visualize complex data, making it more accessible and understandable to the audience. This, in turn, can lead to increased conversions on websites and in marketing campaigns. It is important to keep in mind that the effectiveness of infographics depends on the quality of their execution and relevance to the target audience. Therefore, to achieve maximum results, it is recommended to test different information presentation options.

In a number of categories, infographics have become an integral part of successful promotion. It's present in most top-ranked products, especially in categories such as "Electronics and Appliances," "Household Chemicals and Beauty," and "Children's Products." Using infographics allows for more effective communication, enhancing visual perception and increasing the likelihood of purchase. Infographics not only simplify the perception of complex information, but also help improve positions in search engines by increasing user interaction with content.

In a number of categories, the conversion rate of product cards with and without infographics is virtually identical. This is especially evident in areas such as "Auto Parts and Tools," "Costume Jewelry," as well as in professional categories related to farming, mechanical engineering, and other industries. These segments offer products that lack unique features or significant advantages. Thus, visual elements such as infographics may not have a noticeable impact on buyers' decisions, highlighting the importance of other factors such as price and availability.

Skillbox courses are designed for those who want to make money on marketplaces. The training covers key aspects of working with popular platforms such as Wildberries, Ozon, and others. You will gain practical skills in creating and optimizing product cards, effectively managing advertising campaigns, and learn how to analyze the market and competitors. The courses will help you understand the nuances of logistics and taxation, which are essential for successfully running a business on marketplaces. After completing the training, you will be ready to begin your journey to financial independence by harnessing the power of e-commerce.

• "Infographics for Marketplaces" - learn how to create eye-catching product cards for custom orders or for your own store.
• "Marketplace Manager" - master a promising profession and earn money remotely.
• "How to Sell on Wildberries" - gain systematic knowledge about trading on Russia's most popular marketplace.

Where and What Infographics Can Be Used

On marketplaces, images and videos play a key role in attracting customers. Images often feature additional elements such as captions, colored frames, and icons. These elements help highlight the product and attract attention. However, when creating video content, it is better to focus on demonstrating the product, avoiding overloading the frame with excessive accents. A clear and concise visual presentation enhances product perception and increases the likelihood of purchase. Proper use of images and videos on marketplaces can significantly increase interest in your product and enhance its competitiveness.

Marketplaces have specific requirements for images and videos. The following are prohibited in infographics:

• Trademarks that you do not own, in particular, the names of the marketplaces where the product is listed. For example, you cannot mention Wildberries and Ozon.
• Phrases containing trademarks that you do not own. For example, you cannot write: "Wildberries Choice," "Our Max Mara," or "T-shirt like in Zara."
• Claims about the superiority of the product's commercial performance. For example, the words "bestseller" and "bestseller" are prohibited.
• Watermarks. These are translucent logos or company names superimposed on a photo.
• Aggressive and obscene language.

Failure to comply with these rules may result in the product listing being removed from publication during a manual review or upon a customer complaint. If the number of violations mounts, the marketplace reserves the right to fine the seller for non-compliance with the terms of the contract. This underscores the importance of complying with all requirements to maintain a reputation and successfully operate on the platform.

Each marketplace has its own unique features that must be considered when using infographics. Wildberries and Ozon allow infographics to be placed on both the main image and additional photos. However, it's worth noting that Wildberries does not manually moderate product cards, while Ozon conducts a more thorough review, resulting in stricter compliance. Considering these nuances will help effectively present products and increase their appeal to buyers.

The Ozon platform offers a useful tool for working with visual content—Rich Content. It allows users to effectively add images and videos to product descriptions, which helps attract customer attention and improve product perception. Using Rich Content helps create more informative and attractive product cards, which in turn can increase sales and improve user experience.

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How do infographic requirements differ for Wildberries and Ozon?

The marketplaces have different technical requirements for infographics and product photos. In this article, we will analyze the conditions set by Wildberries and Ozon to optimize images and increase their appeal to buyers. Proper design of visual content on these platforms plays a key role in attracting customers and increasing sales.

Infographics for Wildberries. Product cards on the Wildberries platform accept images in JPG and PNG formats. There are no file size restrictions. When uploading photos for multiple product cards as an archive, the file size must not exceed 500 MB. This allows for effective presentation of products, making them more appealing to customers. Optimizing images and choosing the right format will help improve page load times and increase product visibility in search engines.

The minimum image size is 450 by 450 pixels. Although the maximum size is not set, some sources indicate it can reach 6000 by 8000 pixels. Optimizing images in these size ranges helps ensure their correct display and high quality on websites.

Infographics for Ozon. In your Ozon account, you can upload product images in JPEG, JPG, and PNG formats. Users of the Ozon Seller mobile app can also upload images in HEIC and WEBP formats. It is important to note that the maximum size of uploaded files must not exceed 10 MB. Optimizing images for Ozon will help improve product presentation and attract more customers. Acceptable image resolutions range from 200x200 to 4320x7680 pixels. However, special requirements apply for the "Clothing," "Footwear," and "Accessories" categories. The minimum image resolution in these categories is 900x1200 pixels. Compliance with these parameters ensures high-quality visual content and improves user experience. The optimal aspect ratio for images is 1:1. For the "Clothing," "Footwear," and "Accessories" categories, it is recommended to use a vertical orientation with an aspect ratio of 3:4. This will help improve visual perception and increase product appeal to potential customers. The correct aspect ratio contributes to a more effective presentation of products, which in turn can increase sales.

How to create infographics for Wildberries and Ozon yourself

This task can be outsourced. There are many designers who specialize in creating infographics for marketplaces. They have the necessary skills and experience to develop high-quality visual content that will attract buyers and increase sales. Turning to infographic professionals will help effectively convey information about your product, highlighting its benefits and features.

Creating infographics yourself is possible, but many make mistakes starting with the layout. For infographics to be truly effective, you need to carefully approach each stage of its development. We offer a consistent algorithm that will help you create high-quality and informative infographics.

The first step is to find product characteristics. It's important to list its functions, key characteristics, and the needs it satisfies. From this list, select the most significant parameters to highlight in the mockups. Depending on the technical complexity of the product, it is recommended to use three to ten key characteristics. Avoid excessive parameters to avoid overloading the image and distracting potential buyers. The correct selection of characteristics will help present the product better and increase its appeal to the target audience.

The second stage involves identifying the advantages and benefits of the product compared to competitors. To do this, it is necessary to analyze competitors' product cards. Pay attention not only to technical specifications but also to customer reviews, as this will help identify their weaknesses. For example, a competitor's product may have poor-quality packaging, which can become your competitive advantage. This approach will help you highlight the uniqueness of your product and attract the attention of your target audience.

The third aspect is to find customer benefits. Benefits are what the customer receives beyond their expectations. For example, this could be after-sales service or a free pair of socks with the purchase of five pairs. Benefits also include functional advantages, such as information in the infographic indicating that the jacket is suitable for both harsh winters and fall. Identifying and highlighting these benefits will help attract customer attention and build loyalty. Creating an infographic concept is an important step in product card development. A well-designed infographic ensures a harmonious perception of all images, which facilitates better understanding and perception of product information. An effective concept helps highlight key product features and benefits, creating visual unity and attracting customer attention. This approach not only improves the appearance of the card but also increases the chances of conversion, as it helps users navigate the offer more quickly.

To choose the right concept, it is important to analyze competitors and identify vacant niches. For example, if competitors in the cutlery category are using gray-black colors and angular gold fonts, you can stand out by using pastel shades and rounded fonts. This will help attract the attention of the target audience and create a unique visual style that will stand out from existing offerings.

Creating a technical specification is an important step in the infographic development process. It is usually created when the project is handed over to contractors, but its preparation is also useful for internal use. A technical specification helps maintain focus on the original idea and ensures that the final result meets the initial requirements and expectations. A clear description of the goals, objectives, and requirements for the infographic facilitates more effective communication between project participants and minimizes the risk of misunderstandings.

In the technical specification, it is important to clearly describe the image requirements. Specify the key benefits and advantages that should be highlighted in the initial infographic. This will help create visual content that will attract attention and convey the main message. Also, determine the style and color palette to ensure the images align with the overall concept of the project and appeal to the target audience. Don't forget to specify file formats and image sizes for optimal loading on the website.

The sixth step is choosing visual elements. A key aspect of infographics is high-quality product photography, preferably in its original, unedited form. These images can be requested from a photographer for the best results. Correct visual content promotes better perception of information and increases interest in the product.

At this stage, it is important to select the appropriate elements.

• background color, gradient, or image for all layouts;
• fonts and colors for headings and captions;
• color background for headings and captions;
• visual elements to highlight features, advantages, and benefits;
• direction elements - arrows, leader lines, strokes;
• frames.

Creating and editing content is possible in any visual editor. Visual editors provide convenient tools for working with text, allowing you to easily format, add images and links, and manage style. Using a visual editor significantly simplifies the process of creating web content and makes it accessible to users without special programming skills. Choosing the right editor can increase your efficiency and improve the quality of your content.

The seventh stage is layout assembly. This process is the most time-consuming, as it requires careful attention to integrating all the elements into a harmonious whole. It's important to arrange the components correctly so that the infographics highlight the product's benefits. Effective layout assembly allows you to create visually appealing and informative content that will attract the target audience's attention and increase interest in the product.

To effectively present a single product card, it is recommended to use five to ten images. This number allows you to fully convey the product's features, benefits, and advantages. Using fewer images can limit the information the buyer receives, while too many images can lead potential customers to skip the rest of the card. The correct balance of images promotes better product perception and increases the chances of a successful sale.

Uploading infographics to your product card is an important step in increasing the appeal of your offer. It is recommended to save images in PNG and JPG formats, as they provide optimal quality and fast loading times. Upload prepared images through your seller account to improve the visual component of your product and attract more customers.

A/B testing is the ninth step of analyzing infographic effectiveness. At this stage, it is important to evaluate how the infographic affected key metrics. To do this, track changes in conversion, clicks, cart additions, as well as orders and sales. Effective A/B testing allows you to identify which infographic elements perform better and contribute to increased user engagement, which ultimately leads to improved business results.

To obtain accurate data, it is necessary to analyze metrics for identical time intervals, for example, a week before and a week after publishing the infographic. It is important to keep the price and promotional terms unchanged to avoid distorting the results. This is the only way to effectively determine the causes of changes in metrics.

Step ten is drawing conclusions. Based on the testing conducted, analyze the effectiveness of the infographic. If conversion rates increase after its implementation, this indicates a positive result. If conversion rates remain the same or decrease, don't rush to start from scratch. Content optimization may require additional changes and testing to achieve the desired results.

You already have a foundation for developing your infographic, including benefits, features, advantages, and concept. It's recommended to experiment with visual style and content and then analyze their impact on key performance indicators. This will allow you to optimize infographics, increase their attractiveness and improve the perception of information by the target audience.

Read also:

Remote work on Wildberries: conditions and payment for Managers

Remote work on the Wildberries platform appeals to many due to its flexible schedule and the opportunity to earn money from home. Managers working with this company handle a variety of tasks, including sales management, customer interaction, and inventory optimization.

Managers' compensation depends on their qualifications and the volume of work they perform. On average, salaries range from a fixed rate to a performance-based percentage system. This creates an incentive to achieve better results and increase income.

However, it is important to note that working at Wildberries requires specific skills and knowledge in e-commerce. Success depends on the ability to analyze the market, communicate effectively with customers, and use digital tools for sales management.

Thus, remote work at Wildberries offers interesting opportunities for career growth and financial stability, but requires a serious approach and a willingness to learn.

Which programs and online applications can be used to create infographics for marketplaces?

We have classified the tools into three groups: for beginners, for experienced users, and for confident specialists.

Beginners are users who have never previously worked with visual editors. For them, there are several useful tools that will help master the basics of content editing. These tools allow you to easily create and edit text, images, and other elements without having to deeply study code. Using visual editors significantly simplifies the process of creating web content and makes it accessible to everyone.

• Wondercard is a simple online service for creating graphics for marketplaces. It is free to use, but paid plans offer more features. Cost: from 750 rubles per month.
• Supa is a service similar to Canva, which has left Russia. It has over three thousand ready-made templates that can be customized to suit your needs. There is a free plan, prices for paid plans start at 333 rubles per month.
• Flyvi is another Canva analog with ready-made templates. However, there are far fewer templates for marketplaces. There is a free plan, paid plans start at 399 rubles per month.

Users who are sellers and have experience working with visual editors can take advantage of specialized services. These tools are designed to optimize editing processes and improve content quality. The services offer convenient features for creating and editing materials, which can significantly increase the efficiency of sellers.

• Pixlr is a large online service for working with graphics. It allows you to process and retouch images and create creatives and banners from scratch. Subscriptions start at 350 rubles per month, with a free plan available.
• Visme is an online service for creating all kinds of visual materials, from business cards to documents. You can use it for free or purchase a plan starting at 840 rubles per month.

Confident graphic editor users strive to create unique infographics. They use Figma, a powerful visual tool that allows them to develop creative solutions of varying complexity. Figma offers a free plan, and paid subscriptions start at 840 rubles, making it accessible to a wide audience. With an intuitive interface and a wealth of features, Figma is ideal for both beginners and experienced designers looking to expand their infographic creation skills.

Using templates in most services may seem convenient, but in practice, this is not the optimal solution. Templates often limit creativity and may not meet the unique needs of your business. It is best to create customized content that reflects your goals and values. This will help you stand out from the competition and attract the attention of your target audience. A personalized approach ensures higher efficiency and increases trust in your brand.

Choosing a template for your online store requires special attention. It is impossible to accurately determine how many other sellers have already used the same design. This creates the risk of choosing a generic template that may be lost among the many similar sites in search results. As a result, your project will not achieve the expected results. To stand out and attract your target audience, it is worth considering developing a unique design or adapting an existing template to your needs.

To simplify the creation of infographics, we recommend developing your own templates. Save infographics for each card and use them as a basis for creating images for other projects. This approach will not only speed up the process but also ensure a consistent style across your visuals.

Three Common Mistakes in Working with Infographics for Marketplaces

Creating infographics without a deep understanding of their purpose. Many marketers develop infographics simply because they see them used by their competitors. This results in low-quality and unattractive infographics, which can negatively impact conversion. It is important to create infographics taking into account the needs of the audience and the relevance of the information so that it really attracts attention and increases interest in the product.

If you don't have a clear idea of ​​what to display in your infographic, it's best to avoid creating it. Prepare for the process by following the suggested algorithm to identify key points to emphasize. Proper preparation will help you create an informative and engaging infographic that will effectively communicate information to your audience.

Meaningless elements in images. Often, images contain text and graphic elements that provide no value to the customer. Such elements fail to meet user needs and do not highlight the product's benefits, which negatively impacts conversion rates. Removing or replacing such meaningless elements with more informative and attractive ones can significantly increase the effectiveness of visual content and improve product perception.

Each infographic element should fulfill its function and convey important information, such as product features. Avoid using clichés and decorative elements that don't add value. Instead, focus on presenting facts and data that will help better understand your offer. This will not only make the infographic more informative but also increase its appeal to the target audience.

Too many elements in an infographic can negatively impact product perception. Infographics should emphasize key benefits, but excessive text and poorly designed images can distract users. As a result, they may lose track of the offer and switch to competitors. The right balance between visual and text elements will help keep the attention of the target audience and increase conversion.

To create effective infographics, we recommend using large images of the product, avoiding extraneous objects. It is necessary to limit the number of text elements and graphic objects: it is optimal to present from one to three main meanings per image. This will make the visual content cleaner and more understandable for the audience, improving the perception of information.

The main thing about infographics for marketplaces

• Infographics are a visual presentation of a product. They attract attention and thereby increase conversion.
• Marketplaces have general rules regarding infographics - they cannot contain third-party trademarks, watermarks, claims of product superiority, or aggressive statements.
• You can create infographics for marketplaces yourself. First, you need to find the product's characteristics, advantages, and benefits, choose a concept, and then start creating layouts. The effectiveness of infographics needs to be monitored.

How to learn more about marketplace promotion

• For users to click through to the product card after seeing the infographic, the card needs to appear in search results or in the category results. This requires SEO—search engine optimization. In this article, we'll discuss how SEO works and what to do to get cards to the top.
• To understand how changes affect sales, you need to constantly work with analytics. Skillbox Media has an article about analytics on Wildberries. Read it to understand which metrics you should always analyze, and which ones you should only analyze occasionally.
• You can monetize your skills in working with marketplaces by becoming a marketplace manager. This is a promising profession, with potential earnings of up to 300,000 rubles. You can read more about it here.
• If you want to learn how to create effective infographics, take a look at Skillbox's "Infographics for Marketplaces" course. It teaches you how to analyze competitors, work with graphic editors and neural networks, and adapt cards for different platforms. After completing your final project, you'll receive a certificate confirming your skills.
• The Skillbox "Marketplace Manager" course will help you gain a remote career. During the training, you'll gain a deep understanding of all processes—from procurement to advertising and technical support—and offer clients comprehensive on-site support.

Skillbox Media's materials for marketplace sellers and managers offer valuable resources and tools necessary for success in this dynamic field. In our content, you will find relevant articles, training videos, and practical recommendations that will help you optimize sales, increase product visibility, and effectively manage marketplaces. We strive to provide useful knowledge and best practices so that you can achieve maximum results in your activities. Discover materials that will help you grow your business and adapt to market changes.

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