Marketing 2025: 10 Unmissable Competitions and Conferences

Contents:

• Overview of the Runet Rating Competition
• Perspectum Awards
• ADCR Awards: Inspiration in the World of Creativity
• Important Dates and Nominations of the ADCR Awards
• Jury Panel and Entry Fee
• Workspace Digital Awards: Awards for Digital Achievements
• Who Can Participate and Important Dates
• Nominations and Jury Panel of the Workspace Digital Awards
• Tagline Awards: Digital Award 2025
• "The Harsh St. Petersburg Forum": Conference for Professionals
• National Advertising Forum (NAF): Everything You Need to Know
• PR+ Forum: Modern Trends in PR
• Digital Communications Day
• MarProDay: Online Conference for Specialists

Review of the "Runet Rating" Competition

The "Runet Rating" Competition presents is an important event aimed at identifying the best website and mobile app creators in Russia. The competition is organized by Proactivity Group, which actively promotes the development of the digital space and supports initiatives aimed at improving the quality of online content. Participation in the competition gives authors the opportunity to demonstrate their achievements and gain recognition in the professional community.

The competition can Companies with websites and mobile apps, as well as development and design agencies, are eligible to participate.

The competition runs on specific dates, which have not yet been announced for 2025. However, in previous years, namely 2023 and 2024, the application period began in late April and continued until early October. In October, the jury selected the best works, and the winners were announced in December. Stay up-to-date with updates to avoid missing important competition dates.

There are various nominations for competition participants. Contestants can submit applications in two main categories: "Websites" and "Applications." Each category includes thematic nominations, such as "Media and Publishing," "Beauty and Health," "Non-Profit Organizations," "Real Estate," and others. These nominations allow participants to highlight their projects in their respective fields and draw attention to their achievements.

Projects are evaluated by a professional jury of more than 170 digital technology experts. The jury includes agency executives and founders, art directors, and design and development specialists. In 2024, the jury includes companies such as MTS Bank, IT-Agency, and Yandex, highlighting the high level of expertise and diversity of opinions in the evaluation process.

The cost of participation in the competition will be announced along with the dates. In 2024, an application cost 12,000 rubles, and an additional project or placement in another nomination cost 10,000 rubles. The organizers also offer discounts for participants who submit multiple projects simultaneously. This makes participation more accessible and profitable for creative professionals.

Perspectum Awards

The Perspectum Awards is a prestigious awards program organized with the support of the Russian Marketing Services Association. The awards are presented to agencies and businesses for outstanding advertising campaigns and the effective use of marketing tools. Participation in the Perspectum Awards provides an opportunity to showcase your marketing and advertising achievements and increase brand awareness. The award promotes the development of best practices in the industry and inspires professionals to new creative solutions.

Perspectum Awards accepts Applications from marketing and advertising agencies, media outlets, brands, and sales houses operating in Russia are welcome. Participation is open to all organizations and companies actively involved in promotion and advertising.

The competition consists of several stages. Submission of entries begins in June and continues until the end of November. After this period, all submitted entries are sent to a vote. The awards ceremony takes place in winter. It is important to note that the 2024 award will be presented in February 2025. Participants can expect the voting and awards results during this period.

In 2024, 34 nominations were submitted to the competition. Among them, the Best Innovation & Technology Activation category stands out, accepting applications from participants using virtual reality (VR) and augmented reality (AR) technologies. Also worth noting is the Best Use of Gaming/Esports nomination, focused on campaigns utilizing elements of the gaming industry. These categories highlight the importance of innovative technologies and gaming in modern marketing and advertising, helping to highlight creative solutions and new methods of audience engagement.

For complete information on the award categories, please visit the official website. The full list of categories and project requirements for 2025 will be available there.

Submissions will be judged by a qualified jury consisting of top managers and executives from large companies, media outlets, and advertising agencies. In 2024, the jury included representatives from organizations such as SberMarketing, VkusVilla, Samolet Group, and Yandex Education. These experts possess extensive experience and deep knowledge in their fields, guaranteeing a high degree of objectivity and professionalism in the evaluation of submitted works.

The submission fee depends on the chosen stage: "Early," "Standard," "Late," and "Super Late." Early submission allows participants to save money, as the fee decreases with each stage. In 2024, the early submission fee was 21,000-22,000 rubles, while super late submission cost 32,000-33,000 rubles. Participants are encouraged to submit their work early to minimize costs.

The organizers offer special discounts for participants submitting multiple works, as well as for members of professional associations. This is an excellent opportunity to reduce participation costs and support active community members.

ADCR Awards: Inspiration in the World of Creativity

The ADCR Awards is a respected competition dedicated to creative achievements in design and advertising, organized by the Art Directors Club of Russia. The award provides a unique opportunity to showcase outstanding work and innovative ideas in the industry. Participation in the ADCR Awards helps not only to make a name for yourself, but also to inspire other professionals, promoting high standards of quality and creativity in the advertising industry.

The competition is open to brands, advertising agencies, and independent professionals from Russia. This creates accessibility for a wide range of participants, which promotes a diversity of ideas and creative solutions.

Important dates and nominations of the ADCR Awards

Submissions will be accepted from April 14 to August 22, 2025. The jury will begin the voting process in September, and the winners will be announced in October. Participation in the competition provides a unique opportunity to showcase your talents and gain recognition in your field. Don't miss your chance to be a part of this event and submit your work by the specified deadline.

You can submit work in one of eight categories.

• Film & Audio
• Print & Out-Of-Home
• Interactive & Mobile
• Design
• Brand Experience
• Integrated & Innovation
• Students
• Young Creative

The last two categories of the award are aimed at students of specialized universities and young professionals under 28 years of age. A full description of the nominations and requirements for the submitted works are available on the official website of the award.

Jury Composition and Participation Fee

The composition of the jury for 2025 has not yet been announced, but it is expected that it will include experts from the AdPeak list, with experience in such areas as branding, digital technologies, creative solutions and social advertising. The participation of specialists from these fields is expected to ensure a high-quality evaluation of the submitted works.

The cost of participation varies depending on the time of application and ranges from 26 to 38 thousand rubles for the main categories. For students and early-career professionals, the price ranges from 3,000 to 6,000 rubles. Discounts are also available for members of the ADCR club and industry associations, making participation more accessible to the target audience.

Workspace Digital Awards: Digital Achievement Awards

The Workspace Digital Awards is an independent awards program recognizing outstanding achievements in development and digital marketing. Organized by the Workspace platform, it serves as a milestone for industry professionals. Workspace helps companies find suitable agencies for successful project implementation and tender placement, thereby promoting the development of digital initiatives and improving the quality of services in the market. Participation in the Workspace Digital Awards allows you to showcase innovative practices and achievements, which in turn helps strengthen the reputation of companies and their agencies.

Who can participate and important dates

Both digital agencies and in-house teams can participate in the competition. Applications will be open until February 17, 2025 inclusive. The winners are expected to be announced between March and April.

Workspace Digital Awards Nominations and Jury

The awards are divided into 11 categories, each containing between 5 and 22 nominations. For a full list of categories and nominations, visit the official website of the award.

• Websites
• Mobile Applications
• Marketing and Advertising
• SMM and PR
• Design and Branding
• Digitalization and Transformation
• Comprehensive Services
• Search Engine Optimization
• Games
• Illustrations
• Video

The jury includes founders and high-profile managers of leading agencies and marketing departments, including representatives of SMMplanner, VTB, VisCom Rambler&Co and other well-known companies.

Submitting an application for the competition will cost 17,500 rubles.

Tagline Awards: Digital Award 2025

The Tagline Awards is a prestigious digital awards program established by Tagline that recognizes outstanding achievements in digital marketing and technology. The awards promote recognition for professionals and companies advancing innovative solutions in the digital space. Tagline Awards is a platform for sharing experiences and best practices, highlighting the importance of digital initiatives in modern business.

Participation The project is open to companies of all sizes, advertising agencies, and freelancers working in the digital sphere.

Applications for the 2025 awards are now open. The awards ceremony is scheduled for December 5, 2025. Don't miss your opportunity to participate in this significant event.

The Tagline Awards feature 16 key nomination categories.

• «Websites»
• Mobile, AR, VR, IoT
• «IT Solutions and Development»
• «Internet Business and Digital Services»
• «AI Technologies and Chatbots»
• «Brand Media»
• Social Media
• «Shoemaker with Boots»
• «Campaigns and Creative»
• «Performance Marketing»
• «Services for the Digital Industry»
• «Perfect Execution (Craft)»
• «Integrated Digital Projects»
• «Intranets and Personal Accounts»
• «Digital Out-Of-Home»
• «Special Nominations»

Each category contains up to 20 nominations, The full list is available on the award's official website. Participants can submit submissions not only for websites and advertising campaigns, but also for text, illustrations, and music. Works that have not received client approval may also be submitted, subject to the client's consent. This creates ample opportunities for creative professionals and allows them to demonstrate a diversity of creative solutions.

The jury includes highly qualified top managers and leading experts from major companies, including Yandex, Mail.ru Group, Ozon, and other industry representatives. These professionals possess extensive experience and deep knowledge, ensuring a high degree of objectivity and quality in the evaluation of projects.

The participation fee is 14,000 rubles per work and can increase to 50,000 rubles over the course of the year. Discounts are available for submitting multiple works, making participation more cost-effective and accessible to everyone. Participate and get the opportunity to showcase your talents while saving on submitting multiple submissions.

"The Harsh St. Petersburg Forum": A Conference for Professionals

"The Harsh St. Petersburg Forum" is an annual conference dedicated to digital marketing and advertising. This event brings together experts and professionals from various fields to discuss current trends, share experiences, and present the latest tools in digital marketing. The forum provides a unique opportunity for networking and knowledge sharing, making it an essential event for anyone seeking to develop their advertising and marketing skills in today's digital world.

The forum will be held offline in St. Petersburg. Participants will be able to not only attend the event but also follow the speakers' presentations online. After the forum, it will also be possible to purchase recordings of all presentations.

The conference will be held on 18 and October 19, 2025. Venue: 14 Korablestroiteley Street, St. Petersburg. Don't miss this opportunity to attend this event, which will become an important platform for exchanging knowledge and experience.

The 2025 forum is expected to feature over 40 speakers, including agency CEOs and leading industry experts. The program has not yet been announced, but last year, such renowned figures as Maxim Ilyakhov and Timur Ugulava took the stage, confirming the high level of the participants. Stay tuned for updates on the program and speaker announcements.

Speakers will share valuable experience in areas such as "Marketing on Telegram" and "Digital Agency Management." Participants have the opportunity to choose lectures and move freely between rooms, allowing them to tailor the program to their interests and needs. This creates a unique atmosphere for the exchange of knowledge and ideas, promoting the development of professional skills in modern digital technologies.

Ticket prices for the 2025 events have not yet been published. However, various tariff plans are generally offered, which may include lunches and access to additional events. All participants attending the event will have the opportunity to access recordings. Stay tuned for updates on pricing and available options.

National Advertising Forum (NAF): Everything You Need to Know

The National Advertising Forum (NAF) is a unique three-day conference held as part of Advertising Week in Moscow. This significant event attracts both professionals and students wishing to learn about the latest trends and innovations in the advertising industry. Forum participants have the opportunity to share experiences, discuss current issues, and explore new advertising strategies, making the NRF an important platform for the development and advancement of ideas in this field.

The forum includes two key events. The first, "NRF: Career Start," is aimed at students from relevant universities and young professionals seeking to build a career in this field. The second event, "NRF: GR," is a summit dedicated to the interaction of the advertising industry with government agencies. These events create unique opportunities for networking, experience sharing, and professional development.

Participants can choose a convenient format for participation: purchase tickets to in-person presentations or watch live broadcasts. After the forum, recordings of all presentations are also available for purchase, ensuring they don't miss key points and ideas. This allows everyone interested to access valuable content and inspiring talks, even if they were unable to attend the event in person.

The official dates for the NFR in 2024 have not yet been announced. However, in previous years, the forum was held in the first half of November. We recommend following the latest updates on the event's official website for the latest information.

Each year, the forum features approximately 500 speakers, including leading experts and top managers from large companies, as well as founders of digital and marketing agencies. In 2024, representatives of such well-known companies as Gazprom Media, Ozon, Sber, Snob, VK, and Kaspersky are expected to participate. This event provides a unique opportunity to exchange experiences and knowledge in marketing and digital technologies, as well as to establish useful contacts.

Ticket prices will be announced after the forum dates are announced. For up-to-date information, please visit the event's official website.

PR+ Forum: Modern Trends in PR

The PR+ Forum is an annual event that brings together PR professionals to share experiences and discuss current trends in the industry. Held in Moscow, the forum attracts professionals from across the country, providing a unique opportunity for networking and discussing the latest practices. Forum participants can learn about the latest trends in PR and share their knowledge and ideas. This is an essential event for anyone seeking to develop their skills and stay at the forefront of the industry.

The Forum will be held on February 12, 13 and 14, 2025 at the address: street Lesnaya, 15. This is a unique opportunity for professionals to meet, discuss current issues, and exchange experiences. Participation in the forum will allow you to expand your business contacts and gain new ideas for development. Don't miss the chance to become part of an important event in your field.

In 2025, leading companies such as Rosatom, Vseinstrumenti.ru, MTS, Invitro, FGC FSK, and others will speak at the forum. For a full list of participants and the schedule of presentations, visit the forum's official website.

Ticket prices range from 39,900 to 91,190 rubles, depending on the selected package and payment date. For more detailed information on ticket prices, visit the "Price" section on the event's official website.

Digital Communications Day

Digital Communications Day is an important event that brings together leading companies, agencies, and experts in the field of digital technologies. This event, organized by the Association of Directors of Communications and Corporate Media of Russia, provides a unique opportunity to share experiences and discuss current trends in digital communications. Participants can learn about the latest solutions and tools to effectively use digital platforms to achieve business goals.

The event features exciting competitions, including Digital Battle, as well as the "Digital Communications of Russia" conference and the prestigious Digital Communications Awards. These events facilitate the exchange of experiences and discussion of current trends in digital communications, making them essential for industry professionals. Participants have the opportunity to deepen their knowledge, acquire new skills and establish useful contacts.

The event will be held on February 18 2025 in Moscow. The location will be announced later, so stay tuned for news and updates to stay up-to-date.

The schedule and speaker list for 2025 are currently under development. In 2024, the conference featured leading executives from companies such as Zen, VKontakte, MTS Travel, Brand Analytics, Avito, and Perfluence. This underscores the event's high profile and attracts professionals from various industries. Next year, new experts are expected to be present at the event, sharing relevant knowledge and experience, making the conference even more meaningful for participants. Stay tuned for updates on speaker announcements and the event program.

Ticket prices are currently unavailable. However, a registration form for participants is available on the official website. We recommend checking the website regularly for up-to-date pricing and participation information.

MarProDay: Online Conference for Professionals

MarProDay is an annual online conference dedicated to lead generation, sales, and marketing in the B2B and B2C sectors. The event is organized by NWComm, an agency with a proven track record in marketing and active support for its development. The conference provides participants with a unique opportunity to learn about modern trends, exchange experiences, and find effective solutions to increase sales and improve marketing strategies.

The conference will be held online on June 26, 2025. This will provide an opportunity for people from various countries and regions to participate, enabling a broad discussion and exchange of experiences among participants from around the world.

Who will be speaking at the conference? The list of speakers is currently being compiled. Submissions are open until May 30, 2025. Conference topics reflect current issues, including "Import Substitution of Marketing Automation Services," "Neural Networks and Artificial Intelligence: Allies or Opponents of Marketing," and "Influence for B2B: The Path to Trust and Loyalty of Potential Customers." Participation in the conference will provide an opportunity to discuss key trends and exchange experiences in the field of marketing.

In 2024, the conference was attended by representatives of such companies as Ai-Plast, Gazprombank, Boxberry, and SimpleWine, demonstrating the high level of the topics discussed. The participation of such well-known organizations underscores the significance of the event and the relevance of the issues raised.

The cost of participation in the conference is 6,900 rubles. To register, please fill out the form on the official website of the event.