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Learn: Promotion on marketplaces
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The article was prepared by the communications agency "O'Smysle".
O'Smysle is a team of professionals in the field A digital marketing company specializing in helping businesses enter marketplaces. We provide comprehensive solutions for successfully promoting products and services online, ensuring maximum visibility and engaging the target audience. Our expertise covers all aspects of digital marketing, allowing us to effectively tailor strategies to the unique needs of each client. With us, you can significantly increase your sales and strengthen your market position.
If you sell products on marketplaces, it's crucial to closely monitor your statistics. You need to track inventory balances, analyze your sales metrics, and study competitors' results. This approach will help you effectively plan your pricing strategy, maintain high product rankings, and make informed decisions when adding new products to your assortment. Regularly analyzing statistics will not only improve your sales but also allow you to respond promptly to market changes.
Many sellers continue to use cumbersome XLS spreadsheets and analyze complex downloads from marketplace dashboards. However, to improve operational efficiency, it's worth considering using specialized analytics services. One such tool is Shopstat, which offers convenient solutions for data analysis and business process improvement. Using Shopstat simplifies data management, reduces analysis time, and yields more accurate results, which contributes to the successful development of marketplace sales.
In this article, we'll cover key aspects related to the topic of our discussion. We'll detail key points that will help you better understand the subject. We'll also discuss practical recommendations and tips that may be helpful. Stay tuned to deepen your knowledge and get the latest information on this topic.
- We'll explain why you need the Shopstat analytics service;
- We'll discuss the service's internal analytics tools;
- We'll talk about external analytics tools for Wildberries, Ozon, and SEO optimization tools;
- We'll explore the service's additional tools.
If you're looking for a suitable analytics service, we recommend checking out the MPSTATS and Mayak reviews. In addition, the Skillbox Media platform offers a detailed review of five different services, including a comparison of six key parameters with scores. These resources will help you choose the most suitable tool for your analytics needs.
Why you need Shopstat
Shopstat is an analytics system designed for marketplace sellers. This free service allows suppliers to effectively track key metrics such as sales volumes, inventory balances, and product positions within categories and headings. Shopstat also provides insight into competitor sales, helping users identify product niches and identify opportunities for further business development. Using Shopstat, sellers can make informed decisions and optimize their strategies in a competitive marketplace. In their Shopstat account, users can: Analyze sales, orders, turnover, and logistics for a specific period—day, month, and year; Plan supplier orders based on inventory balances; Track payments from marketplaces. In this article, we'll look at key tools that will help you achieve your goals. We'll discuss their functionality, benefits, and usage patterns, and provide recommendations for choosing the most suitable solutions for your needs. This information will be useful for both beginners and experienced users looking to optimize their processes.
Internal Analytics: Features for Tracking Sales
In this section, we will look at sales analysis tools that will help sellers evaluate their performance. Analyzing your own sales is a key element in increasing profitability and optimizing business processes. Effective analysis tools allow you to track sales dynamics, identify the most profitable products, and define your target audience. Using sales data, sellers can make informed decisions, adjust marketing strategies, and improve customer service. Choosing the right analysis tools will help maximize revenue and improve your market position.
The summary is a comprehensive overview with several main blocks: upcoming payments, sales summary, and order flow. In this article, we will examine each of these components in detail so that you can better understand their importance and impact on business processes.
- The "Next Payouts" section shows the amount the marketplace will pay the seller. Each marketplace has its own payout schedule. For example, Wildberries pays every Monday, and Ozon - on the 15th and 25th of each month.
- The "Sales Summary" block shows the status of sales for today, yesterday, 7 and 30 days. Here you can track your profits and marketplace commissions.
- The "Order Flow" block is a table of products ordered over the last month. With it, you can track what products you sold and at what price.
Sales dynamics is an analysis of sales data For a specific time period, such as a month or a year. This section provides revenue information, both with and without the marketplace commission. Data on the number of orders and total sales is also available, including information on orders received and canceled by customers. This analysis allows you to effectively track trends and make informed decisions to optimize your business.
This section provides the function of tracking the movement of goods and current balances in the warehouse. This allows users to receive information about the availability of products and track their movement in real time.
The system keeps track of the history of sales and orders, saving data for each day throughout the month. You can easily track the days on which sales occurred and find out the amount for which the item was sold. This allows you to analyze sales dynamics and optimize your product range to improve business efficiency.
A separate table presents information about sales and orders of your products. Here you can find out the number of sold and ordered products, their price and the size of discounts provided. You can also see how much the marketplace will pay you for your products. This information will help you better manage your business and optimize sales.
Sales map. This section provides information about the countries, districts, regions, and areas where your products are sold. Regional breakdowns are available only for orders placed within Russia. This section is currently being updated, and new features may be added in the future to improve the user experience.
Logistics is a key aspect of business, allowing you to effectively manage the costs of transporting goods. The tracking service provides information on the costs of transporting each item, helping you manage your budget. Users can obtain complete data on the total cost of delivery to the end customer, as well as statistics on the number of deliveries and returns. This allows you to optimize processes and make informed decisions to improve logistics efficiency.
A separate diagram shows the ratio successful deliveries and returns, as well as the total cost of transporting goods. This information allows you to better understand the efficiency of logistics processes and optimize delivery costs.
Sections are under development. The service's website states that new features will be added soon. In the future, users will be able to take advantage of the following capabilities:
- Order planner. The tool will calculate the quantity of goods to order from the supplier based on inventory balances and average sales figures.
- Warehouse. Here you can view warehouse balances and information about goods that are in transit to the warehouse.
- Product movement. This is information about the movement of goods - from the order picking point to their arrival at the end customer.
Skillbox courses are designed for people seeking to develop a career in marketplaces. The training program covers key aspects of working with platforms such as Amazon, Wildberries, and Ozon. Course participants will learn effective product promotion strategies, master market analysis skills, and understand how to optimize sales. Practical assignments and real-world cases will help consolidate their acquired knowledge and prepare students for success in the rapidly developing field of e-commerce. Join Skillbox courses and discover new opportunities in the world of marketplaces.
- "Marketplace Manager" — master a promising profession and earn money remotely.
- "Marketplace Promotion Specialist" — promote clients' products on marketplaces and online.
- "How to Sell on Wildberries" — gain systematic knowledge about trading on Russia's most popular platform.
External Analytics for Wildberries and Ozon and SEO Optimization Tools.
External analytics tools play a key role in tracking sales across various categories. They help effectively select business niches and analyze competitors' metrics. Using such tools allows you to gain valuable information about market trends and improve sales strategies. Analyzing data on competitive positions and customer preferences facilitates more accurate forecasting and informed decision-making. As a result, the use of external analytics is becoming an essential step in improving competitiveness in the market.
You can obtain comprehensive statistics on marketplaces and analyze the performance of various suppliers and brands. Find out which products showed the best sales results the previous day.
SEO optimization for Wildberries. In this section, you can analyze products by search queries, find out which queries influence demand and what positions the product occupies for these queries on a selected day. Optimizing your content with this data will help increase product visibility and improve their search engine rankings.
Additional Service Tools
Favorites is a feature that allows you to track statistics for products that interest you. It shows how many units of a product have been sold over a specific period, such as the last day. This information helps you make more informed purchasing decisions and better understand market trends. With the "Favorites" feature, you can monitor product popularity and quickly respond to changes in demand. Use this tool to optimize your purchases and improve your trading efficiency.
Browser extension designed to analyze product sales on Wildberries and Ozon platforms. It allows you to track both your sales and those of your competitors without having to access the service itself. Each product card displays a separate graph with revenue data, simplifying the monitoring process and decision-making for sales optimization. Use this extension to improve your strategy on popular marketplaces.
The Shopstat bot in Telegram provides daily summaries of your sales. To receive up-to-date information, subscribe to the bot. This is a convenient tool for data analysis and business process optimization. Subscribing to the Shopstat bot will help you stay on top of your financial performance and make informed decisions to grow your business. Don't miss the opportunity to improve your sales with our service.
Briefly about Shopstat
- Shopstat — A service for analyzing and managing sales on the Ozon and Wildberries marketplaces.
- Shopstat offers a set of tools that help analyze sales metrics on the Wildberries and Ozon marketplaces.
- The service helps sellers with SEO optimization of product cards on Wildberries.
- All tools in Shopstat are free.
To deepen your knowledge of selling on marketplaces, start by learning the basic principles of these platforms. Explore available resources, such as webinars, online courses, and specialized articles. It's also important to stay up-to-date with current e-commerce trends to stay competitive. Practice is key—try creating your own store on one of the platforms and learn the process firsthand. Pay attention to product promotion strategies such as SEO optimization, content marketing, and using social media to attract customers. Connecting with other sellers on forums and social media will help you gain useful tips and share experiences. Don't forget to analyze the results of your actions to improve your strategy and increase the effectiveness of your marketplace trading.
- Skillbox Media has a separate article about analytics on Wildberries. We've covered how internal reports and external services work, what metrics you need to track, and why.
- If you're just getting started with marketplaces, our guides on how to get started on Wildberries and Ozon will help you.
- For those who want to turn marketplace trading into a profession, we offer the "Marketplace Manager Profession" course. It will help you master the profession from scratch: understand the specifics of top Russian platforms and learn how to manage the entire sales cycle—from unit economics to sales analysis and supplier control.
- If you want to master Wildberries at an advanced level, take the Skillbox course "How to Sell on Wildberries." Students are given not only theory but also practical training: they learn how to launch ads and analyze sales under the supervision of instructors. Skillbox also offers a similar course on trading on Ozon.
Learn more about marketplaces with materials from Skillbox Media. We offer extensive resources to help you understand the specifics of working on marketplaces, their advantages, and strategies for successful trading. Explore current trends, tips for promoting and optimizing your products on popular platforms. Gain access to useful research and analytical materials to help you effectively develop your business online. Skillbox Media - Your reliable source of knowledge about marketplaces.
- Marketplace Manager: What they do, what they can do, why a business needs one, and how to become one
- How advertising and free promotion work on Wildberries: an overview for beginners
- How to work with product cards on Wildberries: create, fill out, optimize
- Refusal letter: Which products require it and how to fill it out
- How to understand what to sell on Wildberries? Clear instructions for niche analysis
Promotion on marketplaces
You will receive detailed instructions for each stage of promotion: from creating a product card to analyzing the effectiveness of advertising campaigns. As a result, you will be able to increase sales and store profits.
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