Top 10 Products to Sell on Wildberries in 2023

Contents:

• How to find popular products for successful trading on Wildberries
• How to identify profitable products for sale on marketplaces
• Products for beginner sellers: what to choose?
• Top products for online sales in 2023
• How to effectively master trading on Wildberries

How to Find Popular Products for Successful Selling on Wildberries

New sellers begin their journey to the Wildberries platform by selecting popular categories. Research shows that the marketplace's primary audience is women, making the "Women," "Home," "Children," and "Beauty" categories particularly attractive to sellers. According to analytics services, these segments experience the highest sales volumes, confirming their high business appeal. Choosing the right category can significantly increase your chances of success and profitability in selling on the Wildberries platform.

The marketplace results confirm these data. The "Popular Search Queries" tool is available in the seller's personal account, which shows that the largest number of queries are related to the specified product categories. This highlights the importance of targeting categories for successful trading on the platform.

Not all products in the women's clothing category are guaranteed to sell well. Competition in the women's goods segment on marketplaces like Wildberries is fierce. For example, a search for "women's dress" yields nearly 300,000 different offers. This underscores the importance of uniqueness and quality, as well as a sound marketing strategy to attract customers. In such a competitive environment, it is necessary to focus on the features and benefits of your products to stand out from the crowd of similar offerings.

To succeed, it's important to focus on products with low competition. The optimal solution is to find narrow niches and carefully analyze current trends. This will allow you to stand out from the competition and attract your target audience. Use market research tools to identify in-demand products and adapt your strategy to changing consumer preferences.

If you want to immerse yourself in the world of fashion, pay attention to the collections from leading brands such as Dior, Fendi, and Balenciaga. One of the most talked-about events was the recent Schiaparelli show, which featured unusual animal-shaped headdresses. This collection attracted attention and caused a stir on social media, making it viral and relevant in the fashion world. Follow the latest trends to stay up-to-date on new products and inspiration for your style.

In 2023, we're seeing growing interest in animal prints and animal imagery in fashion. An analysis of the Wildberries apparel category with such prints confirms that competition in this niche remains low. This opens up new opportunities for brands and designers looking to attract consumers to unique and stylish pieces featuring animal prints. By investing in such collections, you can not only satisfy the growing demand, but also take a leading position in the market.

This strategy can be effectively used in various categories, including household goods. Recently, there has been a significant increase in the popularity of cooking programs on television and YouTube, which attract large audiences. By analyzing various episodes, you can identify current trends and select corresponding products, which will help attract buyers and increase sales.

In 2021-2022, banana bread gained immense popularity and became a real culinary trend. Many bloggers began actively sharing their recipes, which led to increased interest in baking pans. These pans have become popular on the Wildberries platform, demonstrating a growing passion for homemade baking. Interest in banana bread continues, and many are looking for high-quality recipes and helpful tips for making it.

Trends on Wildberries are formed not only within the platform but also in the broader market context. It's important to regularly analyze various niches to identify products that may become relevant in the future. Monitor changes in consumer preferences, research new trends, and adapt your product range accordingly. This will allow you not only to remain competitive but also to anticipate customer demands, which is the key to successful sales on Wildberries.

If you want to learn how to work effectively with marketplaces, consider training courses from Skillbox. These courses will help you acquire the necessary skills and knowledge to successfully run a business on popular online platforms. Start your training today and discover new opportunities for the growth and development of your business.

• "How to Sell on Wildberries" — gain structured knowledge about trading on Russia's leading platform.
• "Basics of Working with Marketplaces" — learn how to choose the right marketplace and products that will be in demand.
• "Marketplace Manager" — master an in-demand profession with the possibility of remote work.

How to Identify Profitable Products for Selling on Marketplaces

The main goal of trading on marketplaces is to make a profit. To successfully achieve this goal, it is necessary not only to offer products that are in demand but also to focus on products with a high markup. Choosing products with an optimal markup allows you to increase revenue and improve your competitiveness on the platform. Therefore, market analysis and identifying niche products that will maximize profits are crucial.

Markup is a percentage added to the cost of a product. It is determined by market conditions, including supply and demand. In segments with low demand and high competition, markups are often minimal, making it difficult to achieve planned profits. Proper markup management is key to ensuring the financial stability of a business and achieving desired results.

Strategically, it makes more sense to focus on products with a high markup. On the Wildberries platform, taking into account commission fees, it is recommended to target a markup of 200-300% of the cost. During promotions and sales, the markup can be reduced to 100-150%, which still allows for the sale of goods at a profit. Choosing the right products with a high markup and taking seasonal changes into account will help minimize risks and increase revenue.

To successfully sell on Wildberries, it's important to consider scarce products—those with limited supply on the platform. To find these, we recommend using the "What to Sell on Wildberries" tool in your seller account. The "Scarce Products" tab will show you products in high demand, helping you optimize your inventory and increase sales. Pay attention to current trends and consumer preferences to make the most of market opportunities.

To evaluate the profitability of a specific product, it's important to conduct a detailed analysis. Let's use trapeze as an example. It's important to study the market size of this niche, as well as the level of competition. This will help you understand how attractive trapeze sales are and what strategies are most effective for achieving success in this field. Analyzing supply and demand, as well as studying the target audience, will help form a clear idea of ​​​​potential sales profits.

Sales in the sports trapezoids category may be limited, but shortages and low competition create opportunities for high markups. Although inventory turnover is not always high, this does not prevent stable profits. Investing in this segment can be a profitable business strategy if market trends and customer needs are correctly assessed.

Products for Beginner Sellers: What to Choose?

Choosing products for beginners is an important step in starting a business. The main criteria are ease of sale and compliance with certain characteristics. This text presents key aspects that will help beginning sellers successfully launch their business. The right choice of products helps increase sales and improve brand reputation. Define your target audience, analyze competitors, and choose products in high demand. Ensure that products meet quality standards and have an attractive design. An effective product selection strategy will help you find your niche in the market and achieve business success.

• Lack of mandatory certification. Although some products will still require paperwork, such as a letter of exemption, this is much simpler and cheaper than obtaining certificates.
• Favorable resale terms. Products that can be sold without the need for permission from the brand holder are ideal, especially if you plan to sell on platforms like Wildberries.
• Lack of labeling in the Honest Sign system. Be wary of products that are subject to mandatory labeling, such as shoes or home textiles.
• Affordable price. The initial batch should be small and reasonably priced to minimize financial risks.
• High buyback percentage. Avoid frequently returned items, such as clothing, as this can lead to losses due to shipping and storage costs.
• Purchase Frequency. Ideal products are those that are purchased regularly, allowing customers to make repeat orders.
• Standard Delivery Terms. Avoid large, fragile, and perishable items, as they can increase Wildberries' fees and the risk of damage during transportation.

It's important to avoid seasonal and quickly outdated trends. Without sufficient experience, there's a risk of missing out on a popular moment and ending up with a product that won't be in demand. When choosing products for sale, it's important to focus on long-term trends and consistent consumer interest. This will help avoid losses and ensure a stable income.

While there are many criteria, adhering to them is crucial for beginners. The risks for new sellers are significantly higher than for experienced ones. After successfully selling your first batch of goods, you will have the opportunity to expand your assortment and begin experimenting with new products. This will allow you to better understand the market and adapt your business to customer needs.

Top Products for Online Selling in 2023

We have created a detailed table containing 61 popular products for sale on the Wildberries platform. This list will help you effectively select the ideal product that will be in high demand this year.

Our table contains four main columns that are key to analyzing and understanding the data. Each column contains important information needed for in-depth analysis and informed decision-making.

• “Category” is the name of a specific niche or product, which will allow you to quickly navigate.
• “Turnover” is the monthly sales volume in a given niche or for a specific product, presented in rubles.
• “Number of sellers” is the number of competing sellers, which will give an idea of ​​​​the competitive environment.
• “GI metric” is a score assigned by the Moneyplace neural network on a five-point scale, reflecting the potential of the product.

To access the full list of products and choose the most suitable options for you, please follow the link below.

The table is available for viewing.

How to effectively master trading on Wildberries

• Before you start purchasing goods for When reselling, it's important to conduct a thorough profit analysis. This will help you understand which products will be most profitable. We've previously published materials on how to conduct a niche analysis on Wildberries, including key metrics such as turnover and demand dynamics. Success on the Wildberries marketplace depends not only on product selection but also on many other factors. These include product page optimization, logistics, and promotion strategies. Check out the complete guide to trading on Wildberries to understand how to get started. The marketplace market requires professionals, such as sales managers, who can earn from 100,000 rubles per month by managing product selection and promotion. Learn more about the manager's profession, responsibilities, and key tasks. Many newcomers, lacking sufficient experience or a theoretical foundation in Wildberries, can make mistakes and incur losses. To minimize risks, we recommend taking the Skillbox course "How to Sell on Wildberries," which covers all aspects: from product and niche analysis to unit economics, supply chain management, promotion, and report interpretation.

Useful Resources from Skillbox Media for Wildberries Sellers

Skillbox Media offers a range of valuable resources for sellers on the Wildberries platform. These materials will help you optimize your sales, improve product visibility, and enhance your service. Take advantage of training courses, webinars, and articles to learn best practices for promotion and sales on Wildberries. Knowledge of how to properly design product cards, manage advertising campaigns, and analyze competition can significantly increase your profits. Skillbox Media also provides relevant market research and tips for handling reviews, allowing you to better understand customer needs and tailor your offerings. Use these resources to achieve success on Wildberries and improve the efficiency of your business.

• Analytics on Wildberries: key reports and metrics - tips on how to use them.
• A complete guide to SEO optimization of cards: step-by-step instructions, recommendations, and examples.
• A guide for the self-employed: how to sell on Wildberries, including rules and acceptable products.
• The basics of advertising and free promotion: a useful overview for beginner sellers.
• Working with product cards on Wildberries: creating, filling in, and deleting products.