Top SMM News in August

Contents:

• VKontakte responded to claims of loss of popularity
• Facebook* will be able to target advertising based on WhatsApp messages
• YouTube will start paying for the creation of short videos
• VKontakte launched automatic promotion for services
• Facebook* has a generator of ideas for advertising campaigns
• VKontakte will share revenue from video advertising with community owners
• Yandex.Zen has a short video feed
• TikTok Launches Stories Beta Test
• Inspiration Section Now Available on Instagram*: Help Create Business Content
• In One Line

• Is VKontakte's popularity declining?
• Facebook* will be able to show ads based on WhatsApp conversations
• YouTube will start paying for creating Shorts
• VKontakte launched automatic promotion for services
• A generator of ideas for advertising has started working on Facebook* campaigns
• VKontakte will pay communities for advertising in their videos
• Yandex.Zen launched short videos
• TikTok has a beta version of Stories
• Instagram's inspiration section* will help you create business content
• Other news in one line

VKontakte responded to claims of loss of popularity

On August 6, internet marketing specialist Alexander Bakalov published an article in which he stated that the popularity of the social network VKontakte was declining. According to his data, only 62% of users who have visited the social network over the past two years use it at least once a week. Bakalov warned about the potential fate of VKontakte, comparing it to MySpace, LiveJournal, and My World—social platforms that have lost their audience despite their former popularity. These findings highlight the platform's need to adapt to changing market conditions and user preferences to maintain its relevance and attract new audiences.

VKontakte's press service noted that the author compared incomparable things and ignored many important details. They called for analyzing data in a dynamic context.

Three days later, the social network provided a detailed response. In her article, VKontakte CEO Maria Krasnova focused on MAU and DAU metrics, which represent the monthly and daily number of active users. According to Mediascope, VKontakte is visited by 47 million people daily, with an average of 71 million per month. Both metrics represent growth compared to last year. 65.2% of the monthly audience uses VKontakte daily. This platform remains the most popular social network in Russia, according to independent research, such as VTsIOM and Levada Center polls, as well as the Yota app rating. VKontakte attracts users with its diverse features and active community, which contributes to its leadership in the social media market. Alexander Bakalov has amended his original article and partially incorporated constructive criticism. In his next post, he emphasized the importance of measuring not only MAU and DAU, but also the average time a user spends on the social network per day. Citing Mediascope data, the author noted that from December 2019 to December 2020, this metric decreased by 12.8% for both PC and smartphone users. In contrast, TikTok has seen an increase in the average time spent in the app, while Instagram's metric remains stable.

Of course, please indicate the text that needs to be rewritten and optimized for SEO.

VKontakte clearly focuses on the number of visits to the app rather than the time spent by users. This explains the emphasis on MAU (Monthly Active Users) and DAU (Daily Active Users). At the same time, users have indeed begun to spend less time in the app, which is also confirmed by data from our public pages. The decline in activity is due to increasing competition from apps like TikTok and Instagram, as well as messaging apps, which attract audience attention.

The social network VKontakte lost its key advantage with the introduction of the new feed in 2017. The feed was no longer chronological, which negatively impacted the content delivery of public pages that had previously successfully retained audience attention. In response to these changes, we, as a media holding, adapted and began developing other channels. According to independent analytics services, we currently occupy top 10 positions on the Telegram and Twitter platforms.

Roberto Panchvidze is a co-owner of the popular MDK public page and heads the MDK Creative Agency. His experience and professionalism contribute to the development of unique content that attracts audience attention and creates memorable marketing solutions. Under Roberto's leadership, the agency's team offers innovative approaches to brand creation and promotion, making MDK Creative Agency a leading player in the field of creative marketing.

Facebook* will be able to target advertising based on WhatsApp messages

Restrictions on the use of personal data are becoming increasingly strict. In the face of these changes, social networks are looking for new methods to collect information about user preferences in order to provide targeted advertising. For example, Facebook plans to introduce advertising based on WhatsApp messages. To this end, the company is forming a team of researchers who will analyze data without the need for decryption. This innovation could significantly change the approach to advertising strategies and interaction with users.

According to The Information, Facebook is researching homomorphic encryption technology, which will allow data analysis without the need for decoding. If this technology is successfully implemented, Facebook will be able to partner with WhatsApp to target ads to users of this messaging app, which could significantly increase the effectiveness of advertising campaigns and improve the user experience.

This measure is likely aimed at increasing the level of privacy observed by smartphone manufacturers. This is a positive practice, and perhaps other companies will follow suit. Strengthening user privacy is an important step towards ensuring the security and trust of mobile devices.

Yaroslav Efanov is the Head of SMM at Skillbox. In this role, he is responsible for the strategic planning and implementation of social media campaigns aimed at attracting and retaining audiences. Yaroslav's experience in social media and his deep knowledge of digital marketing allow him to successfully develop the Skillbox brand and increase its online presence. Under his leadership, the SMM team develops creative and effective strategies that help achieve business goals. Yaroslav actively follows the latest trends in SMM and applies them to improve the effectiveness of communication with target audiences.

The social media market offers a variety of solutions for attracting advertisers. Advances in technology in this area open up new opportunities. Facebook developments play a key role in optimizing advertising campaigns, allowing for more effective engagement with target audiences and improving advertising results.

Daria Khabarova is a project manager at the digital agency Interium. She is responsible for strategic planning and implementation of digital solutions for clients. Under her leadership, the agency's team successfully implements projects that contribute to business growth and increased brand awareness. Daria actively monitors the latest trends in digital marketing and implements innovative approaches, which allows Interium to remain competitive in the market.

YouTube will begin paying for the creation of short videos

In July 2020, YouTube Russia launched a short video format called Shorts, which allows the creation of videos up to 15 seconds long, similar to the popular platform TikTok. To support content creators, the company established a special fund in which $100 million was invested. This move is aimed at developing the creative community and encouraging users to create unique and engaging videos.

YouTube announced the launch of a program under which bloggers will be able to receive payments from $100 to $10,000 for creating exclusive content for Shorts. The reward amount will depend on the popularity of the channel and the level of audience engagement. The platform itself will select creators and offer them participation in this program, which will allow bloggers to monetize their creative efforts and attract new viewers.

Of course, I'm ready to help. So that I can rewrite the text, please provide it.

When comparing short-form video platforms, YouTube Shorts surpasses Instagram Reels in terms of reach. Achieving consistently high performance on Instagram Reels is challenging, as users' attention is divided between different content formats, such as Stories, Direct, IGTV, and text posts. YouTube Shorts offers a more targeted approach, allowing creators to more easily engage their audience and increase engagement. YouTube Shorts operates under its own rules: you upload a video to the platform, get views, and accumulate subscribers on your main channel. This is a lucrative proposition from Google, as YouTube channel development traditionally requires significant time and effort. The ability to engage an audience through short videos, as TikTok does, is a significant advantage. YouTube has more ambitious goals than simply competing with TikTok. Short vertical videos are becoming an integral part of the media landscape, and platforms must adapt to this trend. The race for vertical video popularity has been actively developing, having begun long before TikTok's emergence, and will not end with its success. As for content monetization, this is a necessary step for all platforms. It's time to stop using user-generated content (UGC) for free.

Renat Yanbekov is a TikTok producer and author of the book "TikTok Without Dancing." In his book, he shares his experience and strategies to help both beginners and experienced users effectively develop their content on TikTok. Yanbekov analyzes successful cases, offers advice on creating unique content, and explains how to attract and retain an audience. His work helps understand how to use TikTok not only for entertainment but also to promote a personal brand or business.

VKontakte Launches Auto-Promotion for Services

The new feature automatically identifies the most popular services on a web page and promotes them to the target audience. This tool also reminds users of services they viewed but did not purchase, increasing the likelihood of completing a purchase.

The function is available to communities with at least 10 subscribers, while the public must have at least three services. To begin, you need to set a daily advertising budget and prepare two ad texts: one for users who have already visited the service page and one for newcomers. It's also worth noting that a similar feature is available for promoting products on the social network VKontakte. This allows you to significantly increase your audience reach and attract new customers. Automatic online promotion can be compared to running blind. While it's possible to achieve your goal, it comes with risks and potential for errors. Automatic targeting, based on the "audience in a vacuum" principle, is always prone to error. Effective promotion requires deep analysis and understanding of real user needs, rather than relying solely on algorithms. To achieve success with automatic promotion, it's necessary to consider audience behavior and preferences and adapt strategies accordingly. A meticulous approach to campaign setup will help minimize risks and improve results.

For small advertising campaigns with a budget of around 10,000 rubles, automatic settings can be effective, especially if you can't fully immerse yourself in the process. However, for campaigns with budgets of 50,000 rubles or more, using automatic settings can lead to poor results. In our practice, both for MDK Creative Agency clients and for our own projects, we prefer manual settings and unique creative. To date, no automated system has demonstrated better results than a quality campaign idea and targeted optimization to achieve specific results.

Roberto Panchvidze is the co-owner of the popular MDK public page and MDK Creative Agency. His experience and expertise in media and creative solutions contribute to the success of projects that attract a wide audience. With innovative approaches and an understanding of current trends, Roberto actively develops content that resonates with users and meets market demands.

Facebook* now has an advertising campaign idea generator

The new tool simplifies launching ads on Facebook and Instagram. The service operates independently of your advertising account, and to get started, simply visit the tool's page and click the "Get Campaign Ideas" button. You'll be asked to select a business type, season, or holiday for your ad. Facebook will then generate ideas for your advertising campaign, significantly speeding up the process and helping you create more effective ads. This tool is ideal for entrepreneurs looking to optimize their advertising efforts and attract more customers.

The menu includes a "Data and Statistics" tab where users can get useful analytics about the selected niche and its target audience. The "Resources" section provides information on key social media advertising tools. This data will help you better understand the market and optimize your advertising campaigns.

This feature may be useful for those looking to save money and don't plan to hire a targeting specialist. However, for large brands with professional teams that constantly experiment with creatives, this feature is unlikely to be in demand.

Yaroslav Efanov is the Head of SMM at Skillbox. With his experience and expertise in social media, he effectively manages teams, develops promotion strategies, and increases brand awareness. His approach to SMM is based on data analysis and current trends, allowing Skillbox to remain at the forefront of digital marketing. Under Yaroslav's leadership, the company successfully attracts new audiences and retains the interest of existing customers, fueling Skillbox's growth and development as a leader in online education.

VKontakte will share video advertising revenue with community owners

Platform administrators will receive advertising revenue based on the number of views and user engagement. This information was announced in a press release from the social network. The reward system is aimed at stimulating active participation of administrators and improving the quality of content, which in turn can increase user interest and the number of views.

The function is available to participants of the VKontakte affiliate program and will be open to everyone in the future. To activate this feature, you must complete an application in the "VKontakte Monetization" section. One of the requirements is that the community must have a daily reach of at least 10,000 users. Videos must comply with VKontakte rules and be uploaded directly through the social network's video player.

"VKontakte's new model resembles YouTube, but it's still unclear how it will be superior to its competitor. Apparently, time has passed, and attracting bloggers will require significant investment, which will negatively impact profits. It's also worth noting that a similar feature previously existed under the Pladform brand, but was discontinued due to insufficient user interest."

We'll need at least one month to evaluate the potential of this new feature. We already have revenue data for last year, and we'll conduct an analysis based on these metrics. This will allow us to make an informed decision about the feasibility of further development of the feature.

Roberto Panchvidze is a co-owner of the popular MDK public page and heads the MDK Creative Agency. His experience and creative approach contribute to the successful development of media projects and creative solutions. Working in the field of digital content, Panchvidze actively implements innovations, which allows him to remain at the forefront of the industry and attract the attention of a wide audience.

Yandex.Zen now has a short video feed

The Yandex app now has a new "Videos" section, where users can watch videos from Yandex.Zen bloggers. The videos are vertical and can be up to one minute long. In upcoming updates, the app will also receive a built-in camera and video editor, allowing users to create and edit content directly in the app, similar to popular TikTok features.

The Zen platform is launching a program to reward content creators, allocating a prize fund of 50 million rubles. Anyone can apply to participate. Users will be able to like and comment on videos, as well as subscribe to bloggers, which will create an active community within the social network. This initiative is aimed at supporting and developing content creators, as well as improving the interaction between authors and their audience.

Will Zen become a competitor to TikTok? This depends on how users perceive the format. In any case, launching short videos on the platform can attract the attention of the audience, as this format is currently at the peak of popularity. Users are looking for new ways of self-expression and entertainment, and Zen has the opportunity to satisfy this interest.

Daria Khabarova holds the position of Project Manager at the digital agency Interium. In her role, she is responsible for project management, team coordination, and client interaction. Under her leadership, the agency successfully implements digital marketing strategies, including website development, SEO optimization, and social media promotion. Daria actively monitors new trends in the digital sphere, which allows the agency to remain competitive and offer clients modern solutions to achieve their business goals.

The competition between TikTok, Reels, and Zen cannot be equal. Zen's audience is significantly smaller than that of these popular platforms, and also has a unique user behavior pattern. This makes Zen less attractive to those seeking the dynamic and interactive content offered by TikTok and Reels.

Yaroslav Efanov is the Head of SMM at Skillbox. His experience and knowledge of social media enable the company to effectively promote its educational programs and services. Under his leadership, the team develops strategies aimed at increasing audience engagement and building brand awareness for Skillbox. Yaroslav actively monitors the latest SMM trends and applies them to achieve better results in content promotion and interaction with the target audience.

TikTok Launches Stories Beta Test

According to TechCrunch, media analyst Matt Navarra shared screenshots of the new feature. The feature is currently being tested in limited regions, and only a few users have access to it. The general release date has not yet been announced.

TikTok Stories offers a unique feature for users: they can comment on content. This feature adds a new level of interaction and complements existing formats like Duet, Stitch, and LIVE, which also share similarities with Stories. With commenting capabilities, TikTok Stories fosters greater audience engagement and creates a dynamic space for sharing and creative interaction.

It's impossible to definitively say that the new update is solely Instagram's reaction. TikTok's smart feed format is distinguished by its emphasis on recommendations. TikTok uses algorithms that allow users to receive content that best suits their interests, which, in turn, increases engagement. Instagram, while introducing new features, still focuses on users' familiar interactions with content and their subscriptions. Thus, one can observe differences in the two platforms' approaches to shaping the user experience.

This option should appeal to new advertisers, since, based on Instagram's experience, advertising in Stories is more cost-effective than advertising in the feed. This makes Stories an attractive tool for promoting brands and products, allowing advertisers to use their budget effectively and reach their target audience at a lower cost.

TikTok has an interesting contradiction: some video posts may not go viral immediately, but several days after publication. The question arises about the possibility of applying a similar approach to Stories, which disappear after 24 hours. The Stories format, in this case, doesn't quite meet TikTok users' expectations, as they aren't accustomed to active interaction with bloggers on this social network. This type of interaction is more typical of Instagram, where users expect more direct contact with the content and creator. Yaroslav Efanov is the Head of SMM at Skillbox. In his role, he is responsible for strategic planning and implementation of effective social media solutions. Thanks to his experience and knowledge, Skillbox successfully develops its online channels, increasing audience engagement and improving its brand image. Efanov actively utilizes modern SMM tools and trends, allowing the company to remain at the forefront of the competitive landscape. Stories on TikTok were introduced shortly after Instagram introduced the Reels format. While there is no definitive data confirming that this was a direct response to the competitor's actions, it is possible that the Stories feature was planned by TikTok in advance. This new feature allows users to share moments of their lives, creating more interactive content and strengthening connections with their audience. The introduction of Stories aligns with the overall trend in social media toward short-form content and active engagement. ByteDance likely isn't limited to testing the Stories format alone, but is also exploring other content types, such as text posts, notes, and podcasts. The primary goal of these initiatives is the strategic development of the TikTok platform. All previous updates have been aimed at improving the user experience and expanding functionality. New features such as playlists, broadcast themes, announcements, and automatic captions have proven popular and useful for the audience. The company's strategic approach demonstrates that if the Stories format fails during the beta testing phase, it can easily be removed from future plans. Renat Yanbekov is a well-known TikTok producer and author of the book "TikTok Without Dancing." He specializes in creating content that attracts attention and retains an audience. In his book, Renat shares unique strategies and methods that will help TikTok users grow their accounts without having to dance or follow popular trends. His approach is based on a deep understanding of the platform and viewers' needs, making him an expert in TikTok marketing. Renat Yanbekov actively shares his knowledge and experience, helping others achieve success in the world of social media.

Instagram* now has an inspiration section to help you create business content

The social network announced a new tab on its blog for businesses. Users with business profiles can access this feature through the "Professional Panel." The new tab is designed to improve interaction with the audience and optimize business processes on the platform.

The function allows you to analyze the actions of competitors, including their interaction with the target audience and the advertising creatives they use. This is a great way to get inspiration for your own content, as well as identify successful strategies you can adapt for your business. By monitoring your competitors, you can better understand their approaches and improve the effectiveness of your marketing efforts.

Instagram has expanded its statistics analysis capabilities. Users can now view profile data for the past 90 days in the "Professional Dashboard" section. This new feature allows for more effective tracking of audience engagement and tailoring content to their preferences.

Analyzing competitors' actions is an important part of strategic marketing. Understanding their communication approaches not only helps identify successful practices but also helps avoid repeating their mistakes. Currently, there are numerous tools for advertisers that help optimize processes, increasing efficiency and saving time. Using such tools facilitates more precise targeting of advertising campaigns and improves engagement with the target audience.

Daria Khabarova is a project manager at the digital agency Interium. In her role, she coordinates various aspects of digital strategies and ensures successful project implementation. Under her leadership, the agency's team achieves high results in digital marketing, including SEO, content marketing, and social media. Daria actively monitors the latest industry trends, which allows Interium to remain competitive in the market and offer clients the most effective solutions. Increasing the historical data in statistics is a positive step. However, in practice, most users prefer to turn to third-party platforms for analytics. This tab can be useful for start-up businesses that don't have an SMM specialist. However, established companies regularly monitor their competitors' activity using more convenient and functional formats than the Instagram feed. Yaroslav Efanov is the Head of SMM at Skillbox. In this role, he is responsible for the strategic planning and implementation of social media marketing campaigns. Yaroslav has significant experience in digital marketing and content management, which allows him to effectively engage with target audiences and increase brand visibility. His professional skills include user behavior analysis, creative concept development, and content optimization for various platforms. Under his leadership, the Skillbox SMM team achieves high results, ensuring the growth of the company's presence on social media and strengthening its reputation in the market.

In a nutshell

Twitter now has the ability to report posts containing disinformation. This feature is aimed at combating the spread of false information and helps users report inaccurate content. Users can easily flag such posts, which helps create a safer and more informative environment on the social network. Now everyone can contribute to the fight against fake news and increase the level of trust in information on Twitter.

The company is confident that this will be an effective way to combat fake news. Twitter has launched a partnership with Reuters and the Associated Press to increase the amount of reliable information on its platform. The social network will promptly publish reports from these news agencies, helping users receive up-to-date and verified information.

Instagram has a new "Audio" tab, which significantly expands the platform's functionality. This feature allows users to find and listen to various audio tracks, opening up new possibilities for content creation. Now you can easily add popular sounds and melodies to your posts and stories, making your content more engaging and dynamic. The "Audio" tab also makes it easier to find tracks that can be used to create unique videos and stories, which is especially important for creators and brands looking to grow their audience.

This tab is designed for finding popular songs that are ideal for creating videos. It will allow you to easily select musical accompaniment that matches the mood and theme of your project. Use this feature to make your video more engaging and memorable.

VKontakte has introduced the ability to add reactions to posts. Users can now express their emotions and attitudes toward content through various reactions, making interactions more varied and interactive. This feature makes it easier to rate popular posts and simplifies communication between users. Reactions to posts will help create a more lively atmosphere on the social network, promoting active user participation.

The Facebook post rating feature has now been expanded. Users can not only like posts but also use emojis to express their emotions about the content. This innovation allows for more accurate reactions to posts and improves interaction between users. Emojis add variety and help convey mood, making communication on the social network more lively and emotional.

TikTok has introduced new guidelines designed to support small businesses. These tips will help entrepreneurs effectively use the platform to promote their products and services. The guidelines cover various aspects, including creating engaging content, interacting with the audience, and using TikTok's advertising tools. In an increasingly competitive market, it is important for small businesses to adapt to modern trends and leverage the power of social media to increase their visibility and attract customers. TikTok offers innovative approaches that can significantly increase interest in your brand.

To effectively promote your business on social media, it's important to properly design your business profile, use relevant hashtags, and create native advertising. These strategies will help increase visibility and attract your target audience. We also recommend exploring the Creator Marketplace and Small Business Resource Center, which offer helpful resources and tools for growing your business on the platform.

Instagram is testing a new advertising feature in the Shop tab. This update is aimed at improving the user experience and increasing opportunities for brands. Advertising in this tab will allow companies to more effectively promote their products and services, and users will be able to find the products they are interested in faster. The introduction of this feature is expected to create new monetization opportunities for the platform and attract more advertisers. Advertising in the Shop tab can be an important tool for businesses looking to increase their visibility on Instagram.

Companies such as Away, Donny Davy, and Fenty Beauty are testing the new channel. The channel is expected to be available to all users soon.

VKontakte has introduced a new tool designed for employee search. This functionality will help employers more effectively find suitable candidates for open positions. The tool simplifies the recruitment process by allowing you to filter applicants by various criteria, such as work experience, skills, and education. With this innovation, companies will be able to fill their vacancies faster, and applicants will be able to find interesting offers that match their qualifications. The new VKontakte tool opens up new opportunities for interaction between employers and applicants, making the job and employee search process more convenient and efficient.

Companies can search for employees and post vacancies from any device, providing convenience and flexibility in the recruitment process. This allows organizations to effectively manage recruitment, quickly responding to labor market needs and finding suitable candidates anytime and anywhere. Convenient access to job posting and candidate search platforms significantly simplifies the recruiting process and increases the chances of successfully filling vacancies.

Research shows that the vast majority of Russians prefer open advertising from bloggers. This demonstrates a growing interest in the transparency of advertising materials on social media. Users value honesty and openness, which makes overt advertising more appealing. This approach not only builds trust in bloggers but also promotes more effective engagement with their audience. Open advertising allows users to better understand when content is advertising and when it is the blogger's personal opinion. This can increase engagement and loyalty among subscribers, as they perceive greater honesty and directness in communication. In today's marketing environment, it is important to consider audience opinions about advertising and adapt promotional strategies to meet consumer expectations.

Users quickly identify native advertising and expect bloggers to honestly indicate when a recommendation is sponsored. Openness in this regard builds audience trust and increases the effectiveness of advertising campaigns.

TikTok established itself as the most viral platform during the Tokyo Olympics. This social network attracted the attention of millions of users thanks to unique content and viral trends related to Olympic events. Athletes, spectators, and fans actively used TikTok to share their impressions, create creative videos, and participate in popular challenges. As a result, TikTok has become an important tool for promoting the Olympic Games and interacting with audiences, which has contributed to increased interest in sports and increased user engagement worldwide.

Success on TikTok is determined by the social network's algorithms, which promote content. It is easier for lesser-known creators to achieve popularity on TikTok than on other platforms. Athletes actively share their impressions and reveal behind-the-scenes moments of the games, making their videos go viral. TikTok offers a unique opportunity for content creation and distribution, which is especially beneficial for aspiring creators.

Facebook shared information about how users' news feeds are formed. The news feed displays posts, photos, and videos from friends, pages the user has liked, and groups they are a member of. Facebook's algorithms analyze user interactions, including likes, comments, and shares, to determine what content will be most relevant and interesting to each individual user. This process helps make the feed more personalized and user-friendly, ensuring users have access to relevant information and engaging content. Understanding the structure of the news feed can help users better customize their preferences and engage with content.

According to research, 57% of content on social media is made up of posts from friends and family. Posts from groups and pages the user follows account for 19.3% and 14.3%, respectively. Sponsored and recommended posts make up less than 10% of total content, highlighting the importance of personal connections in determining what content users see in their feeds.

Russia has taken a leading position in the top 10 countries with the fastest growing TikTok audience. The social media platform continues to rapidly gain popularity among users, attracting the attention of both young and old audiences. The growth of active TikTok users in Russia indicates a growing interest in short-form video formats and creative content. TikTok's success in the country can be attributed to the diversity of content, as well as the opportunities for self-expression the platform provides its users.

The gap between first and tenth place in terms of metrics is only 6%. Russia ranks 10th in this ranking, while Malaysia, the UK, and Denmark occupy the top positions. This demonstrates high competition and little variation in results between countries.

Pinterest provides the opportunity to monetize content, opening new horizons for creators and brands. The platform offers various tools and features that allow users to monetize their visual content. Promoted Pins and brand collaborations can significantly increase revenue. Effective use of SEO optimization, such as keywords and engaging descriptions, helps attract more users and increase content visibility. Monetization on Pinterest is becoming a real opportunity for those looking to grow their business and share unique ideas.

Bloggers have the opportunity to earn money by including affiliate links in their content. This allows them to earn commissions on sales generated through their recommendations. Affiliate programs are becoming increasingly popular, opening up additional revenue streams for creators. Using affiliate links on blogs not only increases profits but also helps readers discover quality products and services.

WhatsApp has introduced a new feature that allows users to send photos and videos that disappear after they're viewed. This feature is aimed at increasing the privacy and security of media sharing. Now you can share moments knowing they won't remain in the chat after they've been viewed. This feature will be useful for users who want to control what content remains accessible to others. With disappearing photos and videos, WhatsApp provides a new level of privacy protection, making communication more secure. Files are not cached, preventing them from being forwarded or saved by other users. Unopened files are automatically deleted after two weeks, ensuring the security and privacy of data. Yandex.Q has introduced a new feature designed for Telegram channels. This updated feature allows users to interact with content more effectively, offering new opportunities to increase audience engagement and improve communication. The tools introduced in Yandex.Q will help Telegram channel owners optimize their messages and attract more subscribers. Now users can easily share information and receive feedback, significantly improving the user experience and making channels more attractive to their audience. The platform allows you to create a community for your Telegram channel and set up automatic cross-posting. This solution facilitates content indexing in search engines and helps attract new audiences to your channel. Increasing the visibility and accessibility of your content online allows you to effectively expand your reach and engage with your followers.

Instagram shared information about the Reels ranking algorithm. The algorithm determines which videos are shown to users based on their interests and interactions. It takes into account factors such as content popularity, user engagement, and personal preferences. This allows the algorithm to offer the most relevant and interesting videos, which helps increase the time users spend on the platform. Understanding how the algorithm works can help content creators optimize their videos for better visibility and audience engagement.

The information was posted on the Creators account. The feed will prioritize videos that receive likes, are watched in full, and lead users to the "Audio" tab to create their own Reels. This update is designed to increase the engagement and popularity of user-generated content.

VKontakte has launched a new service called "Studio," designed for musicians. This tool allows artists to create, edit, and publish their music directly on the platform. "Studio" offers a variety of features, including collaboration with other musicians, integration with various tools, and support for promoting their work. With this service, VKontakte aims to support the music industry and help artists find their audience. The new functionality makes the music creation process more accessible and convenient, fostering the development of talent and creativity among users.

The personal account provides artists with detailed statistics on plays, reposts, and videos of their music. Here they can also gain a deeper understanding of their audience, including data on their gender, age, geographic location, and preferences for other artists. This will help musicians more precisely tailor their promotion and fan engagement strategies.

Facebook has simplified settings navigation, allowing users to quickly find the features and options they need. The updated interface is now more intuitive, significantly improving the user experience. Simplified navigation facilitates more efficient account management and privacy settings. Users can now more easily tailor their settings to their personal preferences, which also improves platform security and usability.

The social network has optimized its category structure, reducing their number and replacing the names with clearer, more user-friendly ones. This improvement is aimed at simplifying navigation and increasing the usability of the platform.