VKontakte Statistics: Where to Find Them and How to Analyze Them

Contents:

• What are statistics on VKontakte and where is the section with them?
• What metrics are in the statistics?
• What to analyze first?
• The main thing about VKontakte statistics in 3 points.
• How to learn more about promotion on VKontakte.

What are statistics on VKontakte and where is the section with them?

Statistics on VKontakte is an important tool that provides information about user interactions with your profile, page, group, or community. This section is available in both the mobile version and the web interface of the messenger. Statistics allow you to analyze subscriber activity, their preferences, and behavior, which helps optimize content and increase audience engagement. Using data from the Statistics section helps you better understand your target audience and make informed decisions for account or community development.

This section presents a variety of analytical data. You can track the dynamics of reach and subscriptions, as well as create a profile of your target audience. The VKontakte platform provides information about the gender, age, and location of users who visit your page or interact with your posts. This data will help you better understand your audience and tailor content to their interests.

The statistics section is available in your personal profile, as well as on community, company, and interest group pages. This tool allows users to analyze activity, interaction, and interest in content, facilitating more effective management and development of accounts and pages. Statistics help identify popular topics and audience preferences, which is an important aspect for successful promotion.

The location of the statistics section in your personal profile varies depending on the device used. On the web version, to access statistics, click the "More" button in the upper right corner and select "Profile Statistics." In the mobile version, this section can be accessed via the button with three vertical dots in the upper right corner, after which you should select "Profile Statistics".

In thematic communities and pages, the statistics section is located in the upper right corner. In the mobile version, to access profile statistics, click the gear button and then select "Profile Statistics." In the web version, access statistics via the "Statistics" button. Using these features allows users to track activity and interaction, which is important for analyzing performance and improving content.

Statistics on the VKontakte social network are free and accessible to all users. This data is often used by marketers, bloggers, SMM specialists, and entrepreneurs. By analyzing user behavior, they gain a better understanding of their audience and optimize their efforts to improve efficiency, which can lead to increased sales of goods and services. Understanding statistics allows them to develop more successful customer engagement strategies and tailor content to their interests.

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What metrics are available in the statistics?

Three key tabs are available in the statistics section of your personal profile: "Reach," "Visit," and "Activity." The number of tabs increases to six or nine in the community and group statistics. In addition to the main tabs, "Overview," "Messages," and "Reports" are available. For communities with more than 5,000 subscribers, a "Posts" tab is available. If a community sells products or services, the statistics will also display the "Products" and "Services" tabs. This data allows you to more effectively analyze community activity and optimize content to attract an audience.

In this article, we will discuss the six most in-demand tabs that are essential for various projects. These tabs will help improve navigation and user experience on the site, and provide access to key information. Find out which elements are best to implement to increase the effectiveness of your content and meet user needs.

This section presents key information on metrics, including traffic, user interaction, and target actions. Users can view data for various time periods: 7, 30, 90, 180 days, or set a custom analysis period.

The "Traffic" section displays the average number of unique page visitors, subscriptions, and views over a specified period. The "Contacts with Users" section displays the number of new conversations with users, as well as the total number of conversations and comments on posts. This data allows us to analyze user activity and improve interaction with them, which contributes to increased engagement and audience growth.

The "Useful Actions" section displays the number of website visits, button clicks, in-app calls to a specified phone number, and clicks to your app or product section. This data allows you to evaluate the effectiveness of user interactions with your content and helps improve the user experience.

Clicking on the "Products" section opens a page with key metrics, including reach, conversion, total number of orders, and revenue. This data allows you to effectively analyze sales results and optimize business processes.

Reach. This section provides information about your audience. This data helps you understand how effectively your content is reaching your target audience. Reach analysis reveals key audience characteristics, including size, demographics, and interests, which helps optimize content and improve user engagement.

The "Audience Reach" section displays information about the number of users who viewed your community's posts. Available data can be analyzed by day, week, and month. The information is visualized in graphs showing total reach, subscriber count, viral views, and, if available, ad reach. Viral views represent the number of views from users not following your community who saw a post, for example, through reposts. This analysis allows you to better understand audience interest and optimize content to increase engagement and expand reach.

The "Gender/Age" graph displays information about the number of men and women who viewed your posts, as well as their age groups. This data is valuable for tailoring advertising campaigns and adapting content to the interests of your target audience. Available statistics can be analyzed on a weekly or monthly basis, allowing you to closely track changes in user behavior.

The graph displays information about users from different countries and cities who are viewing your posts. You can also see how many visitors are accessing your page from mobile devices and how many from desktop computers. Data is available for analysis by day, week, month, and all-time period. This will allow you to better understand your audience and optimize your content based on their preferences.

Attendance. This section displays data about your community's visitors. Here you can find out how many users visited the community, their age categories, and geographic location. Information about the number of subscribers and how many people unsubscribed from the community is also displayed. This data will help you better understand your audience and optimize content to increase engagement.

This page provides data on referral sources. You can find out how many users clicked on direct links, as well as how many visitors came from the VKontakte platform and search engines. This information will help you better understand audience behavior and optimize your marketing strategies.

On the tab "Activity" displays how users interact with the community and its content. Here you can see the number of notification subscribers, the number of clicks on links in the community information block, and the number of clicks on action buttons. This information helps you analyze user engagement and optimize content to increase activity.

The "Feedback" graph displays information about subscriber interaction with posts. Here you can see the number of reactions and comments left by users, as well as the frequency of post recommendations and instances where posts were hidden from the feed. Analyzing this data allows you to better understand your audience's interests and optimize your content to increase engagement.

The "Posts" section displays complete statistics for your posts, including reach, reactions, and interactions. Here you can analyze which posts have generated the most interest from your audience, and which have received fewer responses. This will help you tailor your content and improve the effectiveness of your engagement with your followers.

In this section, reach is defined as the total number of views of a post, including those generated through advertising campaigns. This is an important metric that allows you to evaluate the effectiveness of your content and its visibility among your target audience.

The "Feedback" section displays all user interactions with your content, including likes, reposts, and comments. The "Hiding" section contains information about complaints, and the "Transitions" section displays data on the number of users who accessed the community from a post, how many joined the community, and how many clicked on links in the post. These metrics help analyze audience activity and content effectiveness.

Reports is a section for downloading reports with key metrics. In this section, you can get data on traffic, views, reach, and subscriber count. These reports will help you analyze the effectiveness of your content and adjust your promotion strategy.

You can download data for any selected period. You can download the document in XLS or CSV formats, which makes it easier to work with information.

What to Analyze First

VKontakte statistics offer a variety of metrics, but for businesses, tracking subscriber growth, engagement levels, website traffic, and incoming requests is especially important. Ekaterina Leonidova, a LiveDune marketer, covers the key aspects of analyzing these indicators in detail. Paying close attention to these metrics allows entrepreneurs to effectively evaluate the effectiveness of their marketing strategies and make informed decisions to improve results.

Subscriber growth is an important indicator reflecting changes in the number of subscriptions and unsubscribes. This parameter allows you to evaluate the effectiveness of your content in retaining your audience and determine the success of your chosen social media promotion strategy. By analyzing subscriber growth, you can understand which content elements attract users' attention and drive their engagement. This, in turn, helps optimize your content strategy and increase your profile's appeal to your target audience.

Unsubscribes are inevitable. However, if the number of unsubscribes exceeds the number of new subscribers or the unsubscribe rate begins to increase, this is a signal to analyze the situation. It is important to carefully examine the reasons for unsubscribes in order to improve content and audience retention. Regularly monitoring these metrics will help optimize your marketing strategy and increase subscriber interest.

Subscriber engagement is a key metric that demonstrates audience response to content. It includes the frequency of likes, reposts, and comments, allowing you to assess the level of interest and user activity. High engagement indicates that the content resonates with the target audience and contributes to the formation of a loyal community. To achieve maximum impact, it is important to create high-quality and relevant content that will inspire users to interact.

Engagement is one of the most important metrics in SMM. Unfortunately, it is not reflected in the internal statistics of the VKontakte platform. Unless you use specialized services for analyzing social media data, you will have to calculate engagement metrics manually. This can be time-consuming and require significant effort, especially if you have a large audience and numerous posts. To optimize your SMM strategy and improve its effectiveness, it's recommended to use available analytics tools to simplify the process of monitoring engagement and other key metrics.

VKontakte provides information on reach, likes, and comments for each post, but does not disclose average engagement data. This metric is crucial because it helps assess the overall development of a community. Average engagement reflects the level of user activity and their interest in content, which is critical for effective community management and optimizing your publishing strategy. Understanding engagement allows you to adjust your content approaches promptly, increase audience engagement, and achieve your goals.

The second method for assessing the engagement of users who saw the content is to calculate the ERR (Engagement Rate for Reach) indicator. To calculate this indicator, use the following formula:

The news feed on VKontakte is based on An algorithmic approach, which makes the ERR metric more accurate. This is because not all subscribers see publications. Some users may simply not reach posts in the feed, while others may be inactive or irrelevant. Therefore, it is important to take this factor into account when assessing the real effectiveness of content.

Skillbox Media has presented an article dedicated to ER and ERR metrics. In it, you will find detailed recommendations for calculating and analyzing these key metrics. We explain how to correctly interpret the data to improve the effectiveness of your marketing strategies.

Analyzing website clicks and requests is an important aspect for communities selling goods or services. This data allows you to evaluate the effectiveness of a community or page and determine how many sales are generated thanks to them. Such analysis helps optimize marketing strategies and improve business results.

These metrics are sufficient for assessing the effectiveness of small communities. However, for a more in-depth data analysis, they may not be enough. Large communities often turn to specialized services for detailed statistical analysis. These tools include Popsters, TargetHunter, and LiveDune, which provide a more complete picture of user engagement and audience growth dynamics.

These services allow you to work with large-scale data, allowing you to calculate metrics such as ER (Engagement Rate), ERR (Engagement Rate Ratio), and VR (View Rate). VR, or viewability, is a metric that shows what percentage of the total number of subscribers saw a publication. This is an important aspect of analyzing the effectiveness of content and audience engagement.

The Main Thing About VKontakte Statistics in 3 Points

• Statistics is a section of VKontakte with data on who interacts with a profile, page, group, or community and how. Statistics on VKontakte are free.
• The content of the statistics section depends on what is being analyzed—a profile, page, community, or group. In most cases, six tabs are available: "Overview," "Reach," "Traffic," "Activity," "Posts," and "Reports." Here you can, for example, see how often posts are reacted to, how many people have seen the community's posts, and what cities they are from.
• First and foremost, businesses are better off analyzing subscriber dynamics, engagement, the number of clicks on the site, and requests. These metrics are sufficient for small communities. Large communities often work with third-party services to obtain more data.

How to learn more about promotion on VKontakte

• If you're just starting out with VKontakte, read the promotion guide. We explained what content to publish on the platform, how advertising works, and what promotion tools are available on the social network. This article will be useful for those who want to make money on VKontakte and generate leads from there.
• Skillbox Media also has a wealth of materials on various VKontakte tools. Read the guide to working with stores, instructions for creating stories and plots, a guide to community design, and tips for creating posts.
• If you want to learn how to make money on VKontakte, check out the Skillbox course "VKontakte Promotion from Scratch to PRO." Developed in collaboration with the VKontakte team, it teaches you how to design communities, create content, and launch targeted advertising. You can use these skills to develop your business on VKontakte or make money from them by attracting clients as a freelancer.

Skillbox Media offers a variety of materials for effectively promoting your VKontakte pages. Use our resources to improve the visibility of your content and attract your target audience. We provide relevant tips, strategies, and tools to help you succeed in promoting on this social network.

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