Where can I find and how can I analyze statistics on VKontakte?

Contents:

• Definition of VKontakte statistics and location of the corresponding section
• Overview of key statistical metrics
• Priority aspects for analysis
• Three key aspects of VKontakte statistics
• Methods for in-depth study of promotion on VKontakte

To increase your VKontakte following, it's important to understand your target audience and their preferences. You can do this by analyzing your page statistics.

You can learn the basics of statistics by reading this article from Skillbox Media. This material will be especially useful for those who have no experience working with VKontakte statistics or have only minimal experience with them.

• VKontakte statistics are a set of data that allows users to analyze audience activity and engagement. Using these metrics, you can track how effectively your content interacts with subscribers, identify popular posts, and evaluate subscriber growth and activity.

  Statistics tools provide information on the number of views, likes, comments, and reposts, which helps you understand which content generates the most interest. Furthermore, access to demographic data allows you to more accurately tailor your audience communication strategy by identifying the preferences of different user groups.

  Therefore, VKontakte statistics are an important tool for optimizing content and increasing its appeal to your target audience.

• What metrics are presented in this section?
• Where to start the analysis?
• How can I get more information about promotion on VKontakte?

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Defining Statistics on VKontakte and the Location of the Corresponding Section

"Statistics" is a section on the VKontakte platform that contains information about how users interact with your profile, page, group, or community. It is available in both the mobile and web versions of the messenger.

This section presents a variety of data. For example, you can track changes in reach and subscriber count, as well as create a target audience profile. The VKontakte platform provides information about the gender, age, and geographic location of users who visit a page or interact with posts.

The statistics section is available in both personal profiles and in communities, company pages, and interest groups.

The location of the statistics section in your personal profile varies depending on the device you are using. On the web version, to access this section, click the "More" button in the upper right corner and then select "Profile Statistics." In the mobile version, the procedure is different: in the upper right corner, you need to click on the icon with three vertical dots, and then select "Profile Statistics".

In thematic groups and pages, the corresponding section is located in the upper right corner of the screen. In the mobile version, to access it, click the gear button and then select "Profile Statistics." In the web version, access is via the "Statistics" button.

On the social network VKontakte, statistical data is provided free of charge and is available to every registered user. This information is most actively used by marketers, bloggers, SMM specialists, and business owners. They study user behavior to better understand their audience and improve their performance, for example, by increasing sales of goods or services.

Skillbox courses are designed for those who want to start making money on the VKontakte platform.

• “The path from a beginner to a professional in VKontakte promotion” is a community management process that includes creating content that can sell, interacting with the target audience and increasing the number of subscribers.
• “The SMM Specialist specialty” is an opportunity to master a relevant profession in the field of digital marketing from scratch, learning how to create content and launch advertising campaigns.
• “The Internet Marketer specialty” involves mastering the skills of creating advertising campaigns on various platforms and achieving the desired results.

Overview of key statistical metrics

In the statistics section, available in your personal account, you can see three main tabs: “Reach”, “Traffic” and "Activity." For communities and groups, the situation is slightly different—the number of tabs varies from six to nine. In addition to those already mentioned, "Overview," "Messages," and "Reports" are also available. If a community has more than 5,000 subscribers, users can also use the "Posts" tab. Additionally, communities that sell goods or services have special "Products" and "Services" tabs in the statistics section.

We will discuss the six most popular tabs.

This section summarizes key metrics such as the number of visits, user interactions, and completed useful actions. You can view information for 7, 30, 90, or 180 days, as well as set a custom time frame.

The "Traffic" section displays the average number of unique page visitors, as well as the number of subscriptions and views for the specified time interval. In the "Contacts with users" section, you can see the number of new dialogues with users, the total number of dialogues and comments on posts.

The "Useful Actions" section shows the number of visits to your website, button clicks, and calls made through the application to the specified number. Clicks to your app or product section are also taken into account here.

Clicking on the "Products" section will open a page that displays key metrics for this subsection, such as reach, conversion, number of orders placed, and amount earned.

The reach section includes information about your target audience.

The "Audience Reach" section provides information about the number of people who viewed your community posts. Data is available by day, week, and month. The information is visualized on a graph displaying curves for total reach, subscriber count, viral views, and ad reach, if applicable. Viral views are the number of views from users who are not subscribers to the community, but who saw the post, for example, through a repost.

This graph, displaying the gender and age distribution, illustrates the number of men and women who viewed your posts, as well as their age groups. This information can be used to optimize advertising campaigns or tailor content to your audience's interests. Information is presented on a weekly and monthly basis.

This graph shows the countries and cities from which posts are viewed. It also shows how many users access the page from mobile devices and how many from desktop computers. Information is available for the last day, week, month, and for the entire period.

Attendance. This section provides information about community users. Here you can find out how many people have joined, what age groups they represent, where they are from, as well as the number of new subscribers and those who decided to unsubscribe.

It is also possible to see the sources of traffic to the page. For example, you can see how many users came via direct links, and how many visitors came through a search on VKontakte or from other search engines.

The Activity section provides information about how members interact with the community and its content. Here you can see how many users have subscribed to notifications, how many have clicked on the link in the community information block, and how many times the action button has been pressed.

The "Feedback" chart shows how subscribers respond to posts. Here you can see the number of reactions and comments left, as well as the frequency with which they share posts with friends or hide them from their feed.

The "Posts" section contains comprehensive information on publication statistics, including reach, number of reactions, and interaction rates. Here you can analyze which posts received the most responses and which, conversely, were less popular.

In this section, reach is defined as the total number of post views, including those received through advertising campaigns.

The "Feedback" section displays all types of interaction—likes, reposts, and comments. In the "Hiding" category, you can see the number of complaints, and in the "Transitions" section, information is provided on how many users went to the community via a specific post, how many of them decided to join the community, and how many clicked on the link in this post.

Reports section. Here you can access downloaded reports containing key metrics such as traffic, views, reach, and subscriber count.

Data export is available for any time period. You can upload the document in XLS or CSV formats.

Priority Aspects for Analysis

The VKontakte statistics section presents many metrics, but according to Ekaterina Leonidova, a marketer at LiveDune, businesses should primarily focus on analyzing subscriber growth, engagement levels, website traffic, and incoming requests. She covered each of these metrics in detail.

Analysis of subscriber dynamics. This metric reflects fluctuations in the number of new subscriptions and unsubscribes. It allows you to evaluate how effectively your content retains audience interest and how well your social media promotion approach has been chosen.

Unsubscribes are inevitable. However, if the number of unsubscribes exceeds the number of new subscribers or an increase in the unsubscribe rate is observed, this is a signal for concern.

Audience engagement level. This metric reflects how subscribers interact with content: how often they like, share, and comment.

Engagement is a key metric in SMM. Unfortunately, VKontakte analytics lacks this metric. Unless you use third-party social media analytics tools, you'll have to calculate the data yourself.

VKontakte offers information on the number of reach, likes, and comments for each individual post, but does not disclose the average engagement level. However, this metric is important because it helps assess the overall development of a community.

There are two methods for determining engagement. The first is to calculate ER, which reflects subscriber engagement. The following formula is used for this:

The second method is to calculate the engagement rate of all users who had the opportunity to see the content (ERR). The following formula is used for this:

Considering that VKontakte uses With an algorithmic feed, the ERR metric becomes more reliable because not all subscribers have the opportunity to see publications. Some simply don't scroll through the feed to find the posts they need, while others may be inactive users.

Skillbox Media published an article on ER and ERR metrics. In it, we explained in detail how to calculate and interpret this data.

Analyzing website traffic and received applications becomes an important tool, especially if the community's goal is to sell goods or services. This information allows us to estimate the number of sales generated by a given community or page.

These parameters are sufficient for assessing the effectiveness of small communities. However, they are insufficient for a more detailed analysis of the information. This is why large communities often resort to specialized services for analyzing statistical data, such as Popsters, TargetHunter, and LiveDune.

These platforms have the ability to process significant amounts of information, which allows us, for example, to calculate metrics such as ER and ERR, as well as VR. The abbreviation VR stands for viewability, which reflects the share of subscribers who have viewed a specific publication compared to their total number.

Three key aspects of VKontakte statistics

• Statistics is a section on the VKontakte platform where you can find information about how users interact with a profile, page, group, or community. Access to statistical data on VKontakte is free of charge.
• The content of the statistics section varies depending on the object of analysis - be it a profile, page, community, or group. Typically, users have access to six tabs: Overview, Reach, Traffic, Activity, Posts, and Reports. In these tabs, you can find out, for example, how often users engage with your posts, how many people have viewed your community posts, and what cities they come from.
• For businesses, it's primarily important to track changes in the number of subscribers, engagement levels, website traffic, and requests. For small communities, these metrics are usually sufficient. However, larger communities often use external platforms to collect more comprehensive information.

Ways to Learn More About VKontakte Promotion

• If you're just starting out on the VKontakte platform, we recommend reading the promotion guide. It explains in detail what type of content you should post, how the advertising system works, and what tools are available for promotion on this social network. This article will be a valuable resource for those looking to make money on VKontakte and attract potential customers.
• At Skillbox Media, you'll find a variety of resources dedicated to the various tools available on VKontakte. Check out the store user guide, instructions for creating stories and stories, and recommendations for community design and post creation.
• If you're looking to master VKontakte monetization methods, we recommend checking out Skillbox's course "VKontakte Promotion from Scratch to PRO." This course was created in collaboration with the VKontakte team. This course will teach you skills in community design, content development, and targeted advertising. These skills will help you not only develop your own business on VKontakte, but also earn money as a freelancer, working with clients.

Additional resources from Skillbox Media for those who want to develop their pages on VKontakte.

• Setting up advertising on VKontakte in one hour: a step-by-step guide
• Increasing the number of subscribers on the social network VKontakte: what are the reasons, what are the risks, and does it make sense to resort to such methods?
• Guide to covers on VKontakte: we consider their different types and share step-by-step recommendations for creating them.
• Hashtags on the social network VKontakte: how effective are they and how to find the most popular hashtags.
• Creating a clip on VKontakte: a step-by-step guide with images and useful tips.