We explain what it is and how to use it. We also show you how to develop a marketing message or funnel using AIDA.

We explain a popular term and provide examples of "triggers" that can be used to attract clients.

We'll explain how this tool works and which systems it can be configured in. We'll also answer the question of whether retargeting differs from remarketing.

We list important ranking factors and explain how to use them for SEO.

An expert explains what Wildberries algorithms pay attention to and how to "please" them.

What is brand promotion? What are its goals? What promotion methods are available? We explain and provide examples.

What are the benefits of hidden advertising? Where is it placed? Why is it prohibited by law, and is it legal to use it?

PR comes in many forms: white, black, gray, yellow, green, and pink. We explore the differences and what works best for businesses, politicians, and experts.

We've translated an article about presales. We explain the key things you need to know about presales and offer tips on organizing them.

We'll explore the value proposition: what it is, why businesses need it, and how to create one. We'll explore three models and six real-life examples.

We explain what a target audience is and why it's important to study it. We explain how to define your target audience and create a profile of them.

Understanding pricing: cost calculation stages, pricing methods and strategies, and tips on finding the optimal price