Want to become an SMM specialist? Find out what you'll be faced with.

Who's to blame—the marketer, COVID, or Mars in Jupiter? And what should we do?

How the IT giant makes money by caring for users. Experts weigh in on Google's move away from cookies.

And they make a ton of money.

If a user sees a bad review, their likelihood of making a purchase drops by 22%. We explore which platforms and methods should be used to manage a company's reputation.

The most scandalous collection of the last six months. The government wants to control algorithms, and Facebook is experiencing a major glitch. We discuss it with experts.

We explored how Yandex.Metrica's end-to-end analytics works and asked representatives of paid services when alternatives might be useful.

Illegal advertising—for just one SMS—can result in a fine of 500,000 rubles. We explain how to avoid breaking the law and becoming a spammer.

We've compiled popular questions about recent changes and discussed them with experts. Update your knowledge, increase your CTR, and reduce your cost per conversion.

TikTok isn't exactly competitive yet. How do you advertise there? We'll explore some examples from major brands.

A monthly news digest for SMM specialists. We cover the most important events in the world of social media and discuss them with industry experts.

User behavior on a website affects a resource's search engine rankings. We explain which metrics to look at and how to use them.