How to become an SMM specialist: a detailed plan, common mistakes, and an analysis of the main responsibilities of a beginner social media manager.

We'll explain how to become an SMM specialist, choose the right specialization, and start making money from social media promotion.

Analyzing your competitors' ads will help you adjust your advertising campaign. We'll explain how to do this using paid and free services.

How do you work with pixels? Why might you not get results? We'll address common misconceptions.

Website builder or CMS—that is the question. Is it worthwhile to meekly endure the builder's dominance or to resist the ignorance of HTML, hosting, and SSL?

Are you having trouble with clients? Is your agency offering to solve the problem with "reputation management"? It's most likely a marketing ploy.

This digest includes a study of influential bloggers, Instagram becoming more like TikTok, YouTube modernizing its broadcasts, and other industry developments.

Events this month that SMM specialists can't miss: tool updates, surveys, research, and even plans to create a new social network.

Facebook has been rocked by scandal for a month now: it has been revealed that the social network is damaging the psyche of adolescents and public policy. We've compiled the most important information...

Marketer Igor Malinin studied the state of micro-stores and shares advice on developing such projects.

TikTok will teach agencies how to set up targeting, while Russians want to disable social media algorithms. SMM news for December that you can't miss.

We look back on the key events of 2021 and discuss with experts what to expect in 2022.