With a unique selling proposition (USP), you can beat your competitors not only through low prices or free bonuses. Learn how to create a strong USP using examples from Skillbox landing pages.

Are bots useful? How do Instagram and other social networks respond to them? And why is it better to get rid of a "dead" audience?

We explore popular metrics for assessing the profitability of channels, campaigns, and overall marketing. We provide calculation formulas and explain the nuances.

If you're new to VKontakte for your business or blog, start with this article. We'll cover the basics of promotion on the platform.

We explain what social proof is and how psychologists discovered it. We show you how to use this mechanism in sales.

We're mastering one of the largest advertising networks on the RuNet. We'll explore how to create ads and what to do if you're not seeing results.

We'll explain whether copywriters really should write texts with 100% uniqueness.

What does a press attaché do, how much do they earn, and how can you become one?

Detailed instructions with formulas. What data is needed to calculate customer acquisition cost and how to do it.

How to attract subscribers and receive requests when Western social media is unavailable? We'll tell you which social networks to use and where to advertise.

The most important things marketers need to know about rebranding: how it differs from restyling, what stages it involves, and why it can cause negative reactions.

Should you offer a discount or a gift? How do you announce a promotion effectively? How do you measure its effectiveness? A guide to launching a promotion that sells.