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Marketing
Media Trends

How micromedia, quizzes, and manifestos are becoming popular in copywriting (and beyond).

Marketing
Top Internet Marketing News in July

July's news digest for internet marketers. We explore tool updates and cover the latest research.

Marketing
Cialdini's "The Psychology of Influence": All the Principles in Clear Language

We've read R. Cialdini's iconic textbook, "The Psychology of Influence," and summarized it as concisely as possible. All that's left for you to do is put the techniques into practice.

Marketing
5 Good Ways to Write an Introduction

How to rely on context, an expert, or an interesting story.

Marketing
Hunt's Recognition Ladder: A Complete Guide and Real-World Case Studies

Let's explore a basic tool for developing marketing strategies.

Marketing
SEO Audit: A Complete Guide, Checklist, and Software List

We answer the key questions: what, why, and how often you should monitor. Bonuses: a checklist and a list of programs for a self-guided SEO audit.

Marketing
Top SMM News in August

A roundup of key events in the world of social media for professionals. Tool changes, new formats, expert commentary, and statistics.

Marketing
Facebook is the ROI leader, while every other company has a chatbot. Marketing Trends 2021 from HubSpot

We're covering the key points from HubSpot's research on how to attract customers today and how to avoid wasting budget on things that don't work.

Marketing
Advertising with Instagram Bloggers: A Step-by-Step Guide

We'll explore which advertising format to choose, how to analyze and validate a blogger's audience, how to avoid fraud, and how to evaluate promotional effectiveness.

Marketing
End-to-end analytics: how it works, why it's needed, and how to set it up

We explore what end-to-end analytics is, how businesses use it, and how to choose the right tool.

Marketing
YouTube Advertising: Tips from Google

Recommendations from YouTube Festival 2021 experts: how to create strong creatives, analyze conversions, and conduct campaign hygiene.

Marketing
Will software replace designers and marketers?

Yana Sukueva, founder of the AI ​​service for creatives, looks back at how no-code platforms have evolved over the past 20 years and offers a forecast for the next 3–5 years.